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The project referred to as the Broadcasting Project, covers the 2014-2015 financial year focusing on recruitment processes that will aim at addressing the external relationship of the organization with an aim of attracting students during recruitment time to enhance in building P&G reputation across China.
The project will focus on evaluating role of COMM team’s work through deriving support across the HR, MRKT as well as the 12 mango public relations group with focus aiming at pointing on means of improving the COMM team work(Wang, 2014). The evaluators will work on effective means to ensure full support of the communication department through assessing the department’s effectiveness in collaborating with other team members while also evaluating how sustainable the project will become through evaluating all relevant as well as credible information. To ensure effective evaluation process the process ensures measuring graduate attraction to P&G over the course of six years that the advertisement project has been in place. A graphical representation will serve in determining increases or decreases resulting from any particular year. Reasons behind any challenge will then be ascertained.
The Geili broadcasting project comprises videos in series that the COMM team through the help of the other two departments and the agency mentioned will use annually in the recruitment advocacy. The core role of the Geili Broadcasting project is to ensure drawing attraction of university students to the company. Through ensuring provision of creative videos, fresh graduates will become attracted to the company and as a result ensure the graduates seek employment from the organization and consequently enhance in building a positive reputation of the company that it aims to achieve. Despite the communication department possessing the main role in the
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