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A vision statement goes hand in hand with the mission statement and the values that a given company seeks to entrench and move forward. The Vision statement outlines what goals the company seeks to achieve whereas the mission statement says clearly, what pathways to follow to achieve the goals. The values stand for the principles that the organization seeks to impart and entrench in its workers.
The Ford Corporation is the largest carmaker in the USA for many centuries. Its mission statement is “To become the worlds leading consumer company for automotive products and services”. The statement is to the point and has the main objective and goal that Ford seeks to achieve. By reading the statement, one can truly tell what it is that the Ford Corporation has entrenched in its mission as well as daily activities, which is to become the company of choice in the automotive industry.
The Starbucks Coffee House is one of the leading coffee companies in the world with branches worldwide. Its Vision statement states that “Share great coffee with our friends and help make the world a little better”. In the statement, we can learn that the focus for the company is to use its product offering that is coffee to see to it that the world becomes better by taking and using their product. In addition, the Vision statement can be interpreted to depict that their product is a good way to unwind as well as foster relations with others.
Harvard University is one of the world’s best universities churning out professionals and leaders at a high rate. The Vision statement for Harvard University is that “Harvard strives to create knowledge, to open the minds of students to that knowledge, and to enable students to take best advantage of their educational opportunities”
The Stanford University vision has overtime changed. Initially the Vision statement was “Become the Harvard of the West” which later evolved overtime to read “provide quality services
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Most significant is the fact that there is no substitute product for brushing and cleaning the teeth, other than through the use of a tooth brush and tooth paste. Despite the existence of alternative products such as the Mouthwashes and Fluoride Mouth Rinses, they only freshens the mouth and breath and, cover the teeth with fluoride, respectively (Jones, 2010).
According to Van den Steen (2005, pg.2), Motorola; "Our history is rich. Our future is dynamic. We are Motorola and the spirit of invention is what drives us." Toyota; "To become the most successful and respected lift truck company in the U.S. Avon Products; "To be the company that best understands and satisfies the product, service and self-fulfillment needs of women - globally." Krafts food; “Helping People Around the World Eat and Live Better." DHL; Customers trust DHL as the preferred global express and logistics partner, leading the industry in terms of quality, profitability and market share.”
Some of their product lines are similar such as Men, women, and children’s clothing. In terms of arrangement, both sites have an attractive website design, which is made in such a way they stimulate the holiday feeling and attraction. Both have a slide show that displays some of their merchandise nicely laid out to ensure effective advertising.
for the need of a vision and strategy to manage the change process, Kotter 1996, rails against the authoritarian and micromanagement approach to managing the change process for it fails to break the resistance to the change process and instead gives rise to more resistance
Moreover, the strategy encompasses the nature of economic and noneconomic contribution, which the corporate aims to make to shareholders, employees, communities, and customers. To achieve its objectives,
It also intends to make a sustainable profit in the long run. Wal-Mart has the vision that they want to save people money therefore, they can live better. It articulates the dream the company has to the shareholders and to the
It assists in focusing the incoming light. Behind the cornea, there is an Iris. The Iris contains an adjustable circular hole known as the pupil that contract or expands depending on the amount of incoming light. These
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