Developing a Strategy to Build a New Mobile Ordering System - Essay Example

The world is changing very fast. The dynamics that technology presents warrant that the company adapts to emerging trends. Based on this, the following is a proposal to come up with a mobile application platform for making orders at the company’s retail outlets. Given that mobile usage is on an upward trend, it is important for the business to conform to market trends so as to remain relevant and shelve competition.The development of the mobile application will not be costly. Importantly, the current employees in the company’s IT department will be the ones who will develop the mobile app.

Only when the need will arise is when assistance will be sought from elsewhere. To be successful, the application will have to protect the Personal Identification Information of the clients from other general information. To do this, it will require that a client downloads it and registers first. From the registration, confidential information will be protected while a unique identifier will be given to each user (Fitschen, 2013). It is from the unique identification that personal information will be protected while using general details to complete any orders made.

The new app will save the company operating costs such as having many employees working as tellers on the points of sales. Other than that, the issuance of electronic receipts will reduce paper receipts thus saving the company a lot. Additional revenue from the app may come from instigating loyalty programs with rewards and bonuses for clients which will lead to more sales thus increased revenues for the company (Peters, 2008).Social media will be used to run promotions targeting new and old clients.

One way of doing this will be through marketing on platforms like Facebook or even Twitter. Through competitions and reward programs on such platforms, the app will be marketed to the target audience.