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Hennes & Mauritz operates in more than 38 countries across the globe with its main operations in North America, Europe and Asia. The headquarters of Hennes & Mauritz is located in Stockholm in Sweden. Currently, Hennes & Mauritz is one of the global leaders in the business of fashion products and is highly renowned for the robust strategic management processes employed by the management of the company over the many years of its operations. The valuation of the company is over USD 100 billion as of 2013.
The electronic commerce market is a high potential market which is experiencing exponential growth (Laudon and Traver, 2003). As such, Hennes & Mauritz has focused in tapping in the large online marketing domains, especially in the delved countries like the United States of America and the United Kingdom. The company has introduced the electronic commerce business wing from 2010 when it had started selling its products through its corporate electronic commerce website. The online shopping website of H&M, was launched in the year 2010 which offered online retail sales only in the European countries.
The electronic commerce wing of H&M was launched as a part of their strategic management function. The main aim of launching the electronic commerce business in the company was to ensure higher levels of competiveness and sustainability in the dynamic business environment, the fact that the electronic commerce domain of businesses across various industries had been experiencing a boost in the last 10 years had made it necessary for Hennes & Mauritz to invest and focus on this part of conducting business so as to ensure higher levels of competitiveness in the global markets of operation of the company (Dave, 2008).
The company used to operate with 2200 physical stores locate in diverse geographical locations across the globe. However, currently, Hennes & Mauritz has also entered into the electronic commerce business domain by providing internet based services to its
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