We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

An illustrated critique of the nature of brand design and its value to a selected company - Essay Example

Comments (0)
Running Head: Brand Design Brand Design Table of Contents EXECUTIVE SUMMARY 2 OVERVIEW 3 HISTORY 3 H&M LOGO 4 BUSINESS CONCEPT 4 SIGNIFICANT COMPETITORS 5 BRAND PERFORMANCE 6 MULTI-BRAND APPROACH FROM INDITEX 7 MARKETING MIX 7 Price 7 Product 8 Promotion 8 Place 8 MARKETING STP 9 Segmentation and Targeting 9 Diversification 9 Positioning 9 CRITICAL EVALUATION OF THE BRAND 10 SWOT Analysis 10 Strengths 11 Weaknesses 12 Opportunities 12 Threats 13 IMPORTANCE OF BRAND VALUE FOR THE BUSINESS 14 CONCLUSION 15 REFERENCES 16 EXECUTIVE SUMMARY The report illustrates the power of brand design on the company’s operations and its importance in marketing the produ…
Download full paper
An illustrated critique of the nature of brand design and its value to a selected company
Read TextPreview

Extract of sample
An illustrated critique of the nature of brand design and its value to a selected company

Download file to see previous pages... It also critically evaluates its internal strength, weakness, and brand power due to massive international presence. The key competitors are under analysis and comparison with H&M to evaluate its brand image significant for its international standing and business operations. OVERVIEW H&M (Hennes and Mauritz) group is a renowned retail designer specialising in fashion apparel and accessories for men, women and children wear. It is the second largest international fashion retailer after the Spanish brand Zara (Inditex). It is operated through leased retail stores, franchises and online catalogue stores with operations in Europe, Americas, Middle East and Asia. It has expanded internationally through network of franchise stores as well as catalogue sales. It offers affordable and chic high street fashion from children to teenagers and adults with wide variety of fashion apparel, footwear, accessories and cosmetics. It divulges the concept of fast fashion i.e. offering premium fashion at affordable prices while maintaining satisfactory quality. It has a distinctive global presence across 48 countries with 2,700 retail outlets covering 50 franchises, 48 Monki, 18 Weekday and 35 Collection of Styles (COS) stores. It has a workforce of almost 94,000 employees globally. The significant growth was captured by introduction of cosmetics and accessories in the fashion apparel market. It derives 90% of its revenue from overseas market, where Germany being the biggest at 27%. The online and catalogue sale is only offered in the European region (Datamonitor, 2011). HISTORY The history of the multi-national retailer dates back to Erling Persson in 1947 at Vasteras, who started the brand initially with Hennes dealing with women wear. In 1969, Erling Mauritz bought a menswear retail company, together Hennes and Mauritz AB founded H&M fashion house dealing with both men, and women wear products. It expanded the fashion business from Sweden during the late 1960s to Norway, Denmark, Switzerland, UK, Austria, Luxembourg, Netherlands and Germany. H&M is listed on Stockholm Stock Exchange since 1974. In spite of H&M Scandinavian origin, its expansion into British and European market was a major success in the late 1970s. The online store was inaugurated in 1988 with consolidation of men, women, teens and children under one fashion brand called H&M. It is operated and headquartered in Stockholm. It turned into a multinational retail fashion business by acquiring 40% stakes in Fabric Scandinavian, which deals with brands such as Cheap Monday, Monki and Weekday retail stores. It also inaugurated its first COS concept store in 2011 at Stockholm (Datamonitor, 2011). H&M LOGO The logo signifies the first letters of the founding members of the H&M group, Hennes and Mauritz. The brand logo illustrates a bold red colour with light cursive that depicts softer outlook. The red colour illustrates a vibrant and enthusiastic outlook that comprehends with the company’s creative fashion trends. The font size and colour chosen for the brand depicts the ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
An illustrated critique of the nature of brand design and its value to a selective company
In view of this, marketing adapts to the challenges of change as it moves away from traditional marketing towards its more contemporaneous ideals (Schmitt 2000). Traditional marketing views the field as an exchange transaction that is valued because of the benefits incurred and the moment that the exchanged is concluded, there is an assumption that equilibrium is attained.
12 Pages(3000 words)Essay
Corporate Social Responsibility Adds to Brand Value
The development of brand value is one of the most common strategies for increasing organizational competitiveness. However, the success of this strategy is depended on a series of factors. The level at which the organization is committed to its corporate social responsibility (CSR) rules affects its efforts to increase its brand value.
8 Pages(2000 words)Essay
Company Report: Dominos and Value
state. Value in a business refers to a casual term that takes in every form of value, which establishes the health and security of the company in the end. Company value expands perception of value of the company past economic value to take in additional forms of value, for example, worker value, consumer value, supplier value, control partner value, association partner value, administrative value, as well as societal value.
6 Pages(1500 words)Essay
The company brand - Starbucks
Starbucks has created a retails store environment that is attractive, comfortable, and even entertaining, and is designed to keep customers coming back to the stores. Comfortable chairs, wireless internet connection, even a selection of music, books and CD burning facilities all add to the charisma and promote an atmosphere that enhances the customers coffee drinking experience.
10 Pages(2500 words)Case Study
Is information technology applied in architecture creating a revolution in design and its process
f information technology and digital architecture can bloom in the light of new and improved practices especially in terms of the contribution of CAD and whether there is potential for architecture to bloom in cyberspace.It is discussed how information technology is still at
40 Pages(10000 words)Essay
This case study of marketing shows how an international company, Beiersdorf, combines market research with new product development on its NIVEA Deodorant brand
and knowing the marketing and management methods of the dynamic world market. Market research can be used to determine which portion of the population will purchase a product/service,
10 Pages(2500 words)Essay
How the brand portfolio adds value to their stakeholders
Given that the distribution management of Zara is being handled by Inditex Group1, the company manages to become the second biggest international fashion companies all over the world (BBC News, 2008; Zara, 2008; Manning-Schaffel, 2004). The business
12 Pages(3000 words)Essay
Intrinsic Value of Nature
Intrinsic values are values ingrained in the nature itself. This means that such values do not depend on the usefulness of such nature. Such values exist outside the human experience and are non-subjective
2 Pages(500 words)Essay
Nature at its best
Some small birds are flying overhead and seemed to be enjoying the fine weather, taking all their leisurely time to catch the fishes they want for food, a rare occurrence in this part of the world, so to speak in an admiring way as the sea in our locality is not very cooperative at times.
2 Pages(500 words)Essay
Managing a Brand and its Brand Community
The customers being a brand loyal riders they are helping in the marketing, promoting and advertising of the motorcycle brand through the streets which they will conduct their rides for two weeks. Marketing; Harley Owners Group is beneficial to Harley Davidson because
3 Pages(750 words)Assignment
Let us find you another Essay on topic An illustrated critique of the nature of brand design and its value to a selected company for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us