Influence of Marketing on Brand Perception - Dissertation Example

Multinational corporations, as well as household firms, are likely to face the financial risks equally. They must guarantee that they are capable to administer the financial risks and the credit crisis. “Vodafone Group Plc is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments” (Where we are, 2010).

The brand of any company comprises various attributes. Under these attributes some are controllable and some of the attributes are not controllable. Branding policies of Vodafone refer to the various specific activities that an organization carries out in its approach brand organization plan, with the aim should think about the brand name hierarchy, which consists of the organization name, the particular tools and then the person goods in that platform. A brand name is a combination of various characteristics, tangible and intangible, represented in a trademark, which, if handled properly, creates value and power.

Tangible attributes of the brand image consist of the physical characteristics of the goods such as size, shape, etc. Intangible attributes of the goods consist of the quality of the product. The brand image of the product suggests consumers a means to prefer and permit pleasure surrounded by cluttered marketplaces. With the intention of advantage of the customer affiliation permitted by branding, a corporation must thoroughly struggle to produce brand faithfulness. The business must achieve name acknowledgment for its manufactured goods, obtain the customer to actually attempt its brand name, and then persuade him that the brand name is adequate.

“The Brand to appeal to a consumer, it should first appeal to their senses. The brand needs to create a first impression or impact on consumer sight, then smell/aroma, the touch. The other two senses hearing and mouth will have less impact. Post-approval from these three senses the mind and heart thinks about the brand. This whole process takes less than 2 seconds but a lot of money is at stake.