Enterprise Resource System at Fairmont Hotel - Research Paper Example

ENTERPRISE RESOURSE SYSTEM AT FAIRMONT HOTEL al Affiliation ENTERPRISE RESOURSE SYSTEM AT FAIRMONT HOTEL Introduction Many a times people opt for leisure, fan may be due to the tiresome world of the current world situation. As a form of stress reliever, they take comfort in visiting tourist and attraction centers. Hence, the industry has been in an upward trend in the last few decades to be specific. As a result, demand is generated, and since competition is high, every hotel tries to be at his best in order to achieve its goals and objectives. Hence, there has been desire to adapt to modern technology that can improve productivity, customer awareness, and natural management. Such advances are well catered by adopting the use of Enterprise resource planning software. The software records data that enables consumers to have access to the hotels website thus making planning easier. It is the case that has been used by the Fairmont Hamilton hotels to spur its growth within the tourism and hospitality sector. Fairmount Hamilton Princess, Bermuda It is one of the most performing hotels of Bermuda situated in the city of Hamilton. It comprise of beautiful guest rooms, boasting of the uninterrupted view of the harbors. The proximal location of the oasis, the enterprise possesses one of the most attraction centers around the globe if not the world (Howard, 2004). The bars and restaurants are provided for in an open air that soothes it even more to customers as they enjoy the breeze while dining in their leverages. The social amenities are neither not left out, the pools and existing rooms are up to the modern trends that can influence any person to have a visit to the facility. It is an experience worth remembering if not a dream resort to any individual with the information. And to be honest, where I sit, I am flabbergasted and anticipating taking my chances one day. While to my colleagues who are wandering, I guess you should pass by for lunch or start the day over there with a breakfast may be you will have a story to tell. Hence, due to the attractive nature of the environment, customer number have risen over the past that the human labor has found it even more hard to deal with in the Fairmount hotels. But the technology has become so much available nowadays and why should the organization suffer or even tirelessly overwork the staffs when the solutions are at hand. As a result, it prompts the use of enterprise resource planning software that can aid in the management. ERP is a system that enhances information flow that can be used for various purposes through data generation. It provides for records such as sales, inventories, and web based that consumers can access and find the organization with ease and learn the various services they offer. Thus, the Fairmount hotels have adopted real deal in the industry that if any hotel revenue is above them in hospitality operations, then they are soon being taken over (Porter & Prince, 2005). It provides information by recording related data of the various departments, inventory levels within the business and a web that customers can access. They can do so through their social media networks such as Facebook, Twitter, sounds excellent and the real deal, if not fabulous. Bermudas Fairmont Market segments Bermuda Fairmont is one of the leading tourism and hospitality hotels retailing all over the world with more than 20 locations serving a majority of the tourists across major countries a day. They work in chains and well spread across cities that make them more than attractive resort centers. The key to the organization success in major parts is due to the chains of resorts that they have constructed around the globe. The chains make them well distributed among the convenient cities such as Fairmont Hamilton in Southampton. As a result, they have a broad accessibility to consumers making them attract more sales than the rivals in the market. Hence, they have a competitive advantage both at present and into the future. And with the adoption of technology in ERP, the organization has a better chance to be more productive and improve its profitability (Porter & Prince, 2005). The Fairmont Hamilton is constructed that suits all the customers. Rooms are priced at different rates according to your pocket and consumers can access by logging into the website where all the information is provided for by the ERP. While, on the other hand, individuals are treated to such meals as lunch, breakfast, dinners and others for refreshment. Hence, the firm can maximize its shareholder value and customer base and with the increased competitive advantage they have, they can control the market. All these strategies are employed within the various segments beginning from United States to Europe making the firm be a global force as at now and even a better one tomorrow. Structure of the Fairmont Hamilton Princess, Bermuda Fairmont Princess operates in a competitive market where they must be creative to beat their rivals in customers and sales. As a tourist attraction center, they have to conform to world trends so that they can convince the world population to visit the resort. Hence, the organization has adopted globalization and internalization as key to its system operations in the major parts of the world. Thus, the hotel operates a chain of businesses operating as a single entity and uses similar procedures in marketing in the many regions they are located (Howard, 2004). Such marketing strategies include a promotion, placement, products quality, having the same brand name, similar price policy, distribution channels that conforms to each segment, packaging and any marketing mix that is beneficial to the organization. The operations are made possible by ERP software where all the information can be retrieved concerning a particular department process so that they can be at same levels if not to portray the same business goal and objective. As a result, the system helps in sharing that what can be used to improve other units in diverse locations. Internalization is employed by the firm to customize on the different markets and to record on the various customers that visit the organization. Clients can hence book the rooms, have knowledge of the products that are offered and can then make right decisions on the facility. As a result, there is a sign of reliability on both sides leading to smooth business operations. Objectives of Fairmont Hamilton Princess, Bermuda in relation to in Enterprise Resource planning system Fairmont Hamilton hotels have its goals to be the most attractive resort around the city and in the world. But to become a global enterprise is not a walk in the park. Hence, creativity and innovations must be embraced for them to succeed. Such is the underlying factor for the adoption of the enterprise resource planning software for relation data management by the group. Consumer records are very much available, and the stores are kept up to date and development and improvements are provided for within a time frame. Moreover, every data concerning the resort and new market trends can be readily noted that makes the organization to make the necessary changes. Thus, it ensures that all the tourists’ needs and desires are catered for enabling them to have a remembering experience within the hotel (Porter & Prince, 2005). All this action leads to customer motivation and influences the number that visits the facility. More customers result in more consumption of the products and services that leads to increased sales. With the rise in revenue, profits increases which when combined with the competitive advantage, the resort has a big market share within the industry. Furthermore, the management can be able to plan for the visitors with ease and offer the right products and services. Features, Functioning and importance of the enterprise resource planning system to Fairmont Hamilton Princess, Bermuda Hotels The MIS database in ERP collects, interpret and analyze data that can be restructured and accessed in dissimilar ways within the organization. Hence, data is stored in diverse tables with critical files which are uniquely identified (Van, Hillegersberg, & Waarts, 2000). The system is much flexible and easy to use within in the organization website since you only enter the unique key to obtaining the information that is required. Thus, customers can make visits to the sites and make inquiries concerning our services, book rooms in advance to those who wish. The company can, therefore, manage its customers with ease since all the necessary data concerning them are readily available. Through the system, the company can monitor sales transactions of the various units all over the departments of the hotel making the management enough natural. Sales records that are stored within the system provides for different strategies on to which improvements can be done so as to spur growth. With the ERP, it provides for product catalogs so that tourists can be able to identify with them their tastes and needs. As a result, it makes easy for the consumers to purchase the meals that are offered at the Fairmont hotels. As a consequence, the organization is well placed to overcome unexpected expectations since planning is made easier with the available customer data. So such actions as shocks due to the sudden rise in tourists are well in control since all the expansionary and improvements measures can be taken in advance. Predictions of the future outcome such as revenue from sales are also well predetermined since, in ERP, they provide for analysis that can be used in observing the market trends which is key to future planning. Nevertheless, the system was majorly adapted to aid in various marketing mix so that the organization objectives are met with ease. First, the group viewed the technology as a key to improvement in their infrastructure information which is a critical component of any hospitality industry. It provides for awareness into the operations of the business so that customers can always access the products and services of the firm. Another reason was to enable the firm respond quickly to the changing market situations in the modern era. Hospitality industry is always in constant fluctuations since it is a volatile trade and software’s such as ERP could provide data that can be used to detect changes. Hence, immediate corrective measures must be taken if the organization has to remain active. As a result, marketing performance is noted with ease or change of consumer tastes and preferences so that reaction measures are in place. Other factors that led to the conception of the MIS were to monitor inventories so that shortages are minimized and market performance in different seasons could be predicted and known. Impacts of the ERP system to the business The system affects business both from the management and customer point. Under control, the system provides for data record such as sales performance over different times of the year in a diverse environment. Hence, the organization can analyze the data that can be used for planning purposes. For instance, by observing data such as time series of sales of the various products, tourists’ arrivals, they can determine future outcomes, areas where to improve so that sales grow within the firm. Moreover, they can determine which season does the organization makes more money so that they can be able to increase the investments. Hence, management finds it easier to formulate policies that can spur the firm to another level by just obtaining the performance data from the database manager. Another impact is in the inventory management of the organization. Stocks provide the materials that are used to produce the foods that cater to customers, materials such rooms and bedding components that are utilized by the tourists. By having a good inventory record, the business operations are not interfered at any time and supply will always be effective. Such is the provision provided by the ERP within the Fairmont Hamilton Hotel ranks. Inventory information is well provided for, when limitations arise they are easily detected, and actions are well taken. Thus, firm shortages due to disruptions in production due to unavailability of the raw materials are just but history. As a result, no room are provided for other hotels to overtake Fairmont hotels, Bermuda in the industry. Almost all, their customers are well served with the availability of products at given time that the tourists arrive. Finally, the impacts are substantially realized with the consumers of the commodities. Their profiles such as preferences are kept with the organization while can also be accessed via the unique catalogs of the various products they wish to consume. Or book their favorite rooms as per their desires (Somers, & Nelson, 2001). Hence, the producer works with what suits the customer standards and as a consequence ensures quality. On the other hand, customers can have information on what products they wish to consume or purchase prior to attending to the facility. As a result, the customers build more confidence with the organization and will arrive most the resort than the rival firms. Increased purchased means high sales that translate into profitability to the business. Target population of the Fairmont hotels in adopting the enterprise resource planning system The system is used by both the company staffs, customers and potential clients. In members of the organization, they are privileged to view the available stocks, market performance of the business and information infrastructure so that they can oversee development strategies within the organization. Thus, they can decide when to make orders, change prices or improve the marketing systems so that the hotel can increase its revenue (Porter & Prince, 2005). Customers and potential clients can also obtain information on the products we offer. Furthermore, they can be aware of the places where the hotel situated and availability of spaces and any changes that the hotel can wish to make on the existing products. Hence, the consumers can decide on what products they want to consume from the venture or propose on what improvements can be made on the available products so that they are satisfied most. Effects due to implementation of the ERP by the Fairmont Hotels in human capital, management, revenue, and the environment Technology implementation to any organization has both the positive and negative effects just like no person can live to perfection. However, we should try to maximize their output so that we increase the profitability that is generated due to their various technology appliances used in the production. Such is the case in the use of enterprise resource planning by the Fairmont hotels. The software attracts and enables customer management easier. Furthermore, consumers can access the system which increases the customer base. Hence, more customers are attracted to the business that improves sales of the hotels which leads to rising in sales revenue (Somers, & Nelson, 2001). However, during its installation, the hotel had to incur some relative costs that might have reduced the income in the short run, but in the long-term everything seems to be stable. Management finds it easier to control and implement policies within the organization. The information regarding vital important hotel industry such as seasonal variations, sales of the firm and relevant customer data is much readily available. As a result, formulating strategies that aim at business improvements is much easier. Forecasting is also made possible, and they can predict their future profits by analyzing the tourism trends that are provided for by the relation database. Disseminating information from the top to the bottom is also made possible since the ERP adopted provides data that are related to a particular activity hence the flow is systematic. On the other hand, human capital within the related firm might well be affected. It is majorly because technology use performs more work relative to a majority of the employees. Hence, the hotel has no choice but to relieve a few people as the software is more efficient than if it were to be done by the staffs. And to maximize the profitability of the ERP system employed, trade off must take place (Kucukusta, Heung, & Hui, 2014). However, the human capital remaining will be more efficient than ever. This improvement is because the quality of work they produce by use of relation database provide for by the ERP is one of a kind and is more reliable in making adjustments in the organization. Finally, ERP is environmentally friendly and suits the hotel industry, and the management has no course for alarm. Social and ethical consideration of enterprise resource planning to Fairmont Hamilton hotels, Bermuda Ethics is the norms and standards that a business entity should conform to in the process of service delivery. As a hotel industry, they are obliged to offer quality foods, safety resort, affordable market prices, and clean environment. By using ERP, work is made simpler which are relatively less costly to the hotel. As a result, they translate the benefits to the tourists inform of low prices. Hence, the consumers are not manipulated but are made to enjoy the facility (Somers, & Nelson, 2001). Furthermore, the organization aim is to provide high-quality services to the industry. From the technological development, they can undertake extensive research and offer great facility of the resorts to the tourists. Another importance realized by the use of enterprise resource planning is an expansionary measure that comes with it. Sales are improved since customer numbers are in constant raising more revenue hence. This action results in high profitability in the firm leading to excess income which the hotels can use in diversity. As they enjoy the benefits, Fairmont has responsibility to offer jobs to the existing population, contribute to the social development so that they improve the welfare of the society. Conclusion Technology uses in hotels are quite important, and no one can doubt that no matter the explanation you can offer. Indeed, ERP has uncountable advantages to the Fairmont hotel. Management is made easy since data are readily available, and tourists can access the facility and make their request at any time they want while information is made to flow in more directional manner. Hence, quality is ensured, and policies quickly generated just but to mention a little. Thus, by right implementation of the system the organization can grow both internally and externally and become a force in the tourist sector. References Howard, B. (2004). Adventure Guide to Bermuda. Hunter Publishing, Inc. Kucukusta, D., Heung, V. C., & Hui, S. (2014). Deploying Self-Service Technology in Luxury Hotel Brands: Perceptions of Business Travelers. Journal of Travel & Tourism Marketing, 31(1), 55-70. Porter, D., & Prince, D. (2005). Frommers Bermuda 2006 (Vol. 111). John Wiley & Sons. Somers, T. M., & Nelson, K. (2001, January). The impact of critical success factors across the stages of enterprise resource planning implementations. In System Sciences, 2001. Proceedings of the 34th Annual Hawaii International Conference on (pp. 10-pp). IEEE. Van Everdingen, Y., Van Hillegersberg, J., & Waarts, E. (2000). Enterprise resource planning: ERP adoption by European midsize companies. Communications of the ACM, 43(4), 27-31. Read More