Role of Information Communication Technologies in Strategic Development and Assessment - Essay Example

Therefore, the emergence of mobile technologies and mobile commerce has drastically changed airline organizations in terms of development. Types of E-commerce Models in Relation to British Airways

Business-to- Business model
Moreover, ICTs has assisted British Airline to strategize and continuously assess of all external elements as well as competition posed by other airlines and customer needs. ICTs have helped British Airways to adapt themselves in order to enhance its competitiveness (Zong 149).

Business-to-Consumer model
This model involves business transactions between business organizations and consumers. The organization sells and advertises its product through the internet. It provides consumers with an online catalog to choose a variety of their goods. One of the services offered includes travel services. British Airways offer travel services to its customer who purchases goods through the internet (online shopping).

Consumer-to-Consumer model
This model involves consumers selling directly to other consumers. For example, is an auction website that allows consumers to advertise and sell their products online to other consumers. When a consumer purchases the auctioned goods, they need the transport service in order to have their goods at their premises. Therefore, through the ICTs mechanism, British Airways is able to satisfy the urgent need for transportation needed by the consumers.

Mobile commerce refers to the use of the internet to sell or purchase products online then availing the products into the consumer’s hands using wireless technology. Lastly, British Airways has used several tactics to ensure improvement in its services to the customers. Such tactics include arranging sales settlements between airlines and travel agencies to enhance accessibility by the customers and empower often flyer programs that serve domestically to primarily serve the national market (Paul 135).