Social Media for Small to Medium Enterprises - Essay Example

There is a variety of social media sites such as Facebook, YouTube, LinkedIn, Twitter, which provide significant stages for small businesses to grow their businesses through converting the connections to potential clients (Safko, 2012, p. 28). They are also very important elements that the businesses can take advantage of in the process of handling their customer care services. When the businesses engage with their clients on the social media platforms, the connections assist them in appreciating the needs of the customers better and enhancing their service delivery.

Modern drivers for change have been able to assist in the development of innovative features that assist in sustaining business competitiveness in areas that include creative design, virtual enterprises, social networks as well as mobile platforms. These reactions require tools that are based on information technology elements, the escalation of information content and a team that is very creative. Any small or medium enterprise wishing to enhance its accomplishment in the information industry should possess a critical understanding and an approach for addressing this relatively new environment.

The internet has been able to come up with new functionalities that encompass real time business dynamics and relations, which are very important for the enterprises. If there is no regular improvement of the process that is used in managing this, it would rapid develop a paralysis since building the software systems that specifically address this can be a very intricate task. The software will need many people who are professionals and consultants simply to manage it generating the necessity of the small and medium enterprises to come up with a way to help them organize their data.

The organization of these data by the small or medium enterprises should be in a smaller scale and cheaper to avoid having to hire expensive consultants or having to pay for consulting contracts. Businesses and companies