In relation to the fierce competitive position of the global business environment, it has been observed that e-business is considered to be an essential component for the modern marketers in order to strengthen their business operations that further enable them to accomplish…
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usiness technology plays an imperative part by which organisation can customise its broad assortment of products or services, enhance productivity, raise customer satisfaction and attain superior competitive position among others. With the emergence of internet and different forms of web-based technologies, huge differences can be observed between traditional and international electronic marketplace. Through this technique i.e. e-business, majority of the companies are capable to determine their potential opportunities and comprehend the necessary skills and human capital that are required to grab those opportunities in an efficient manner (Thomson Reuters, 2013).
The primary purpose of this research study is to reveal the role of technological advancements in the modern e-business environment. Moreover, the rationale of this study is also to identify the scope of e-business for the modern organisations.
With regard to the present business context, the modern organisations tend to conduct their business operations with the help of internet or executing e-business technologies. It has been apparently observed that majority of the organisations perform their respective business or operational functions under dynamic, rapid changing and highly competitive environment. With the help of e-business technology, these organisations are capable to understand their overall marketing scenario and indentify opportunities towards attaining long-term sustainable growth. Therefore, it is quite essential to understand how e-business technology supports today’s business organisations in efficiently conducting their respective operational activities (SAGE Publications, n. d.). Through this study, it would be quite easy to understand about which way companies utilize e-business techniques while developing business models, implementing strategies and making effective delivery of products or services. This study also shows how international companies operate its overall business
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(“Ebay e business Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
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(Ebay E Business Essay Example | Topics and Well Written Essays - 4000 Words)
“Ebay E Business Essay Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.org/e-commerce/1618407-ebay-e-business.
The firm uses Pay Pal for payment which is one of the fastest, secure, and the largest online transaction medium. The successful purchase of the rights of Skype in 2009 for an amount of 2.75 billion dollars has provided a competitive advantage to eBay (Washington Post, 2009).
Moreover, some of its acquisitions were not doing as well as expected. Its synergies with its customers were also starting to be diminished, with less than flattering observations about the bureaucracy pervading the company. Under new management, improvements to online maneuvering in the website improved and the clients were able to improve on the marketing of their products.
These updates come in the midst of their plans to reinvent themselves as a top innovator in e-commerce. They have managed to abandon and update their image as ‘internet has beens’ and since then, two years after an initial investor meeting, their shares have managed to jump nearly 8 percent (Sage, 2010).
eBay’s web based transaction program known as PayPal, facilitates ventures almost everywhere on the globe. eBay proclaims “trust” among purchasers as well as vendors for the key element towards financial success from the market place. The actual goal of eBay was to promote the task ethic and traditions associated with the exciting, wide open as well as trustworthy atmosphere to achieve and maintain the main concerns of the organization.
E-commerce is about buying and selling online through use of electronic and digital means of information processing technology (Lamont, 2001). Business transactions are carried out over electronic exchanges without physical contact. Internet comes in handy to necessitate real-time information exchange and interactions.
The auction close when the seller is satisfied and the highest bidder won. eBay’s model was easy, but successful given that eBay customers carry out the bulk of the value added. At eBay, customers select what to list and the length of the period of listing, avail a description, and upload photos of the listed items.
The author of the essay casts light upon the existing difficulties that the company "eBay" experiences nowadays. For instance, it is suggested, it would be useful for eBay management to have strategies to prevent eBay being used for illegal money laundering, which has the possibility of eBay becoming involved in Police investigations.
eBay is celebrated American e-business company specializes in consumer to consumer auction business. The company is headquartered at San Jose, California, USA. The e-business giant was established by Pierre Omidyar in the year of 1995 (eBay, 2012). eBay website uses exceptionally vivid and flashy boundary and content to attract customers.
What were the internal strengths that may have contributed to the success of marketing your products and meeting your objectives? What are the weaknesses that may have contributed to not completely meeting
The prime intents of this multinational business firm include enlarging customer or user base, concentrating more upon international as well as national trading, generating a strong brand and forming, developing
7 Pages(1750 words)Research Paper
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