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SocialCommerce : How can business use/integrate social commerce as part of their e-commerce - Research Paper Example

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The advent of the Internet has altered how people lead their lives, from banking to doing shopping, finding friends on social networks, getting the news, looking for information or data in doing some research, or getting entertainment. The Internet has become a part of everyday…
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SocialCommerce : How can business use/integrate social commerce as part of their e-commerce
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SocialCommerce : How can business use/integrate social commerce as part of their e-commerce

Download file to see previous pages... It is now imperative for any business organization to have a digital presence to augment its customer base. Electronic commerce is now accepted as a convenient, easy, and safe mode of shopping.
The Internet boom in electronic commerce (or e -commerce) was almost stillborn due to the collapse of so many Internet start-ups a few decades earlier because of the wrong business model. However, e-commerce got a new lease on life with the innovation of secure socket layers (SSL) which made financial transactions on-line more secure and reliable. Furthermore, the continued popularity of mobile devices made Internet shopping more accessible to a greater number of consumers who previously were reluctant to shop or buy on-line. New technological innovations such as Web 2.0 and faster Internet speeds enhanced the attraction of e-commerce.
Social networking sites like Facebook and Twitter made people more conducive to have an on-line presence too. A fairly-recent innovation is the new concept of using social media sites to further enhance the attractiveness of many on-line offers; this is called as social commerce. It is merely an adaptation of social networking ideas to the needs of electronic commerce.
Put simply, social commerce is advertising on the Web but with a new twist. This is the participation of buyers in their shopping experience, before and after buying a product or service. Social commerce is now the new trend in e-commerce because it allows sellers to get involved in many ways with their customers through advertorials (advertising editorials) or infomercials (informative and interactive commercial advertising by which customers can call by telephones). Social commerce should be made an integral part of e-commerce because its presents two kinds of opportunities for the seller: help people shop smarter by giving them the information to make better ...Download file to see next pagesRead More
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