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In relation to customer relationship management (CRM), this study will first discuss e-commerce technology can be used in creating a good customer service followed by discussing how to use e-commerce in order to communicate effectively and be able to balance online and human interaction in order to maximize the clients’ trust and loyalty.
Using e-commerce technology, the customer relationship management (CRM) combined with the use of e-loyalty programs help online businesses create a stronger long-term relationship with its target customers.
Business-to-business (B2B) or e-biz is an effective tool in the exchange of products, services, and information between business and consumers. Over the years, B2B has proven to be very effective in closing business transactions between the business owner and the customers. According to a study that was published back in early 2000, the profitability of using B2B has exceeded the ‘e-tailing’ by 10 to 1% and is expected to have an annual growth of 41% over the next few years (Jones, 2001).
In general, the tight competition web markets contribute to a lot of challenges in the Customer Relationship Management (CRM) and e-loyalty when it comes to maintaining brands online (Ragins & Greco, 2005). The most important challenge that online companies have is to build a solid customer loyalty rather than expanding the online channels of the company. Customer Relationship Management (CRM) is a ‘software’ that helps a business organization in managing its customers better (Anderson & Stang, 2000). CRM software enables the sales people and service representatives to have a quick access over the information related to the customers. This allows the sales force of the company to immediately provide the customers with a more customized service according to the customers’ needs regarding the products and services the business is offering
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Increasingly, technology is shifting the organization’s associations with its customers from a "face-to-face" to a "screen-to-face" communication. The Internet is not an innovation that concerns only one or two sectors of the economy. Because it revolutionizes the way businesses should prudently systematize their activities and go to market, the Internet affects all economic commotions.
Similar to all other industries and firms the emergence of internet technologies such as e-commerce and e-business have revolutionized the service sector In this scenario, tourism and travel industry is one of the most important services sector that has been transformed by the Internet.
The online prices suggest that market prices of goods are drastically reduced when the same goods and items are sold item and the reason behind this phenomenon has been analysed. The first exercise shows a comparison of online and market price for goods varying from shoes to washing powder, DVD and missed vegetables, ice cream and soft drinks.
New business models inspired by the new technology break down traditional boundaries between business partners, in essence making all participants in a business transaction part of an expansive extranet. For many companies, a web site becomes one of the main tools which help to connect the organization with potential customers and suppliers.
As this quote suggests, Internet has been very popular within businesses. Increasing use of the Internet, as well as rapid development of associated technologies is leading to the growth of e-commerce as well. With the popularity of Internet the concept of e-commerce is used by more and more companies today.
The Electronic Commerce Directive, which was adopted in 2000, sets up an Internal Market framework for electronic commerce and its global users, and provides legal certainty for business and consumers alike. It establishes harmonized rules on issues such as the transparency and information requirements for online service providers, commercial communications, electronic marketing, electronic contracts and limitations of liability of intermediary service providers.
All three problems were especially paralyzing to both overseas and domestic travel, on which the aviation industry live and die. With the use of planes demonstrated in the US as preferred method of terrorist attacks, air travel begun to make people nervous. SARS,
E-commerce has reduced costs and time spent of supply chain activities.
Electronic commerce is the use of technology to perform business process activities that entail the exchange of information, products and
E-commerce is a particular technology, which further provides a platform for selling products and services online (Tassabehji, 2003). In order to get a more apparent view of the use and implication of e-commerce in business,
In the era of globalization, E-Commerce is a great revolution in human history. Technological changes have been widely used for business organizations. E-commerce as the means to do business over the internet has grown rapidly. E-commerce is not only way for placing orders online, but business companies perform their business operations
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