Wranglers New B2C E-Commerce Site - Essay Example

Undoubtedly, the world is fast changing with a rapid speed of technology. In order to catch up with this speed; in addition to physical existence, virtual existence is unavoidable to marketize, promote products, and to provide a convenient way for people to shop virtually.1. Wrangler targets a very specific type of person with its marketing and Web site. How would you describe that group? What risks and benefits do companies assume when they target specific types of individuals? Do you think it pays off for Wrangler? Why? The website categorizes its customers by men, women, boys, and girls.

Some risks such as a customer may not able to find Jeans fitting to his/her body structure, possibly the customer might be either too slim or too fat. Additionally, different sizes and prizes help customers to select a piece of jeans fitting to choices and physical aspects as well. As a result, by assessing the possibilities, the companies become in a position to determine and marketize the most common sizes and prices of products.2. The Wrangler site incorporates a lot of dynamic visual elements.

How do these elements affect a shopper? What types of products are best suited for this type of marketing approach?A shopper may become confused to locate the relevant information from so many visual displays. Many times, shoppers do not like the extra display of visuals that they consider unnecessary. In that case, shoppers may find it difficult to locate their wanted piece and consequently unable to shop. There can be no specific product that can be suited for such a marketing approach. However, the important thing is that significant but common product information must always be there to help shoppers to locate and shop products.