After figuring out why a site should be built, the second most important aspect of designing information architecture is determining who the audience is. This is an invaluable step that many people fail to grasp.Many sites do not even take into consideration who will be using them. How can you design a site if you don't know who's going to be seeing it" (Shiple, 2008, pg. 2) The purpose of this paper is to read through Lesson 2, and carry out as many of the recommended activities as possible.The authors share four steps in the task of defining the user experience with regard to the site that is being created. These are defining the audience, creating scenarios, performing a competitive analysis, and finalizing the design document with each of these components (Shiple, 2008).The first step is to create a list of potential audience members. Then, they should be ranked in order of importance. The needs and goals of each one should be determined. Finally, results should be compiled and lists made (Shiple, 2008).
The second step is to develop an average set of potential users for the site and to use them to create scenarios. They should match up with the site's overall design, and approximately three to six scenarios should be created. "For each user, write a scenario. To get started on a scenario, you need to bring the user to life. Create a character for that user, and give him a name, a background, and a task to accomplish on the site. Use a task from your list of audience needs and