Social Networking Proposal - Research Paper Example

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inf206 social networking proposal assessment 1 WORD COUNT: 1686 due date: september 2011 september 2011 TABLE OF CONTENTS 1. Executive Summary 3 2. Introduction 4 3. Discussion 5 3.1 Facebook 5 3.2 Second Life 6 4. Conclusion 7 5. Recommendation 8 6…
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Download file to see previous pages Two aspects of social networking, in particular the websites Facebook and Second Life (SL), will be discussed in this essay, providing an insight into how Web 2.0 technologies can meet organisational goals in libraries and improve operations at Erskineville Public Library through implementation. Key findings include: An overview of Web 2.0 technologies. Organisational needs of social interactions and the use of Facebook and SL. Pros and cons for both social networking tools. Expected outcome of the proposal includes a budget estimate for library implementation. 2. Introduction Web 2.0 is term that describes the use of the internet as a cloud platform whereby community members are enabled to express themselves, organise and collaborate in a multitude of ways through web software and applications. To achieve this and to use Web 2.0 functionalities popularly in business organizations, community members are using tools such as wikis, blogs, RSS feeds, podcasts and social networking sites to better equip themselves in today’s society. Some of the most important Web 2.0 sites are Wikipedia, Facebook, Digg, Delicious, SecondLife, mySpace, YouTube, and Google+. These sites specialize in social networking where an individual or company can communicate with distributed networks of individuals or groups by using the web software platform, its interface, and APIs to build a community of friendship, trust, and discussion of daily issues related to personal themes. After a thorough analysis and testing of the major Web 2.0 platforms, the Erskineville Public Library should determine a policy to build and implement a public relations strategy that leverages the power and influence of networks like Facebook and SecondLife for the organization. By developing popularly on these website platforms, the library can reach a larger audience of individuals online to distribute information about events, programs, and policies. Nevertheless, there are major differences in how Facebook and SecondLife operate as platforms on the web, making a detailed cost analysis of requirements to support these projects by the library required. 3. Discussion Both Facebook and SecondLife can be considered social networking websites and part of the Web 2.0 movement to build more extensive software platforms on the internet. However, in practice and use the two websites are very different, primarily because of the user interface used in the design. Because of this, the difference between the two sites practically should be understood in advance of using them as a platform for the Erskineville Public Library to conduct public relations and communication, for the costs of development may be very different for both websites. The differences in approach, user interface, information exchange, publishing, communications, and privacy on each website should be compared between Facebook and SecondLife to see how each site can best be used to be consistent with the goals of the library staff and management, as well as how it can be budgeted and implemented through development. 3.1 Facebook Facebook operates as a type of scrolling notepad or diary of a person or organizations daily activities, comments, thoughts, and recommendations that are printed on the person’s profile page in order to be read or distributed to friends. Facebook includes photo sharing and galleries so that personal photographs can be shared with the same community. There are a ...Download file to see next pagesRead More
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