Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Choose one product or product group ( e.g. gifts, books, food, clothes, computer, or shoes) - Essay Example

Comments (0) Cite this document
Analysis of the environment of a group of products - computer Table of contents 1.0 Executive Summary 3 2.0 Introduction 3 3.0 Online Product 4 3.1 Environment of the Product 4 3.2 Comparison of the online product with the offline product 5 4.0 Value Chain analysis 6 4.1 How does the product create the value?…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
Choose one product or product group ( e.g. gifts, books, food, clothes, computer, or shoes)
Read TextPreview

Extract of sample "Choose one product or product group ( e.g. gifts, books, food, clothes, computer, or shoes)"

Download file to see previous pages The conditions in the business environment also play a key role in the identification and promotion of successful marketing plans. Current paper focuses on the challenges that the marketing strategies related to a particular group of products, computers, tend to face in the global market. Particular emphasis is given on the product’s environment but also on the potentials of the product to create value, a fact that would increase the demand for the particular product in the global market. It is revealed that the promotion of computers worldwide has radically changed, compared to the past. Online promotion is mostly used for products of such characteristics. Still, the use of traditional marketing strategies, simultaneously, could lead to the increase of this product’s popularity; such prospect would be quite important if taking into consideration the fact that computers are gradually replaced by tablets, as also analyzed below. 2.0 Introduction When checking the effectiveness of a marketing strategy, there are certain issues that need to be taken into consideration: a) marketing strategies are not standardized worldwide even for products of the same category/ characteristics, b) when referring to Internet, marketing may have different priorities, focusing on communication and the exchange of information; in opposition, in traditional marketing plans emphasis is given on the achievement of the company’s goals but also on the increase of organization’s profits; c) the success of marketing strategies can be depended on several factors; in other markets, online sales may be considered as a daily activity while in certain markets the alignment of marketing strategies with the business strategy cannot be avoided. Computers, as a critical industrial sector, have achieved an impressive rate of growth; still, the position of computers in the global market is severely threatened: the technology is continuously developed while communication and cooperation have become critical requirements for the successful integration of the products in markets worldwide. The appearance of devices that can replace PCs has led to worries in regard to the survival of the industry in the future. The value chain analysis could help to understand the potentials of the specific product to stabilize its position in the future. 3.0 Online Product 3.1 Environment of the Product The performance of computers within their environment needs to be checked from time to time. The current market trends lead to assumption that online products have more chances to achieve a high rate of growth. Still, the technology available for the realization of such projects can be quite costly, not allowing the development of such projects. The trends in regard to the online and the offline environment of the product are presented in detail in the following section. At this point, the following question appears: what does the term environment of the product means? In general, this term is used to show all characteristics of the product’s environment, including the level of the economy, the mode of social and economic framework of the state involved and c) the level of competition. The conditions in the computer industry are quite competitive; only firms that are already well established in the market will survive; as a result the performance of computers in regard to innovation need to be extremely high. The ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Choose one product or product group ( e.g. gifts, books, food, Essay”, n.d.)
Choose one product or product group ( e.g. gifts, books, food, Essay. Retrieved from
(Choose One Product or Product Group ( e.g. Gifts, Books, Food, Essay)
Choose One Product or Product Group ( e.g. Gifts, Books, Food, Essay.
“Choose One Product or Product Group ( e.g. Gifts, Books, Food, Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Choose one product or product group ( e.g. gifts, books, food, clothes, computer, or shoes)

August Wilson as One of the Greatest African American Playwrights

Born in 1945, August Wilson was raised in Pittsburg, Pennsylvania. He lived in a two-room apartment behind a grocery store on Bedford Avenue. At fifteen he quit high school, choosing to educate himself at the Carnegie Library. After working a bunch of assorted jobs, he began writing poems at twenty. Being raised in a time of segregation, then coming of age in the era of the Civil Rights Movements must have affected him deeply. Just from reading Ma Rainey’s Black Bottom, the reader can see the racial oppression Mr Wilson must have felt throughout his life being an African American male.
Ma Rainey’s Black Bottom opened on April 6, 1984, at the Yale Repertory Theater in New Haven, Connecticut. The cast included Richa...
9 Pages(2250 words)Coursework

The Impact of Comic Books on Boys and Girls

Marvel comics made the first important steps in the particular sector – at the decade of 1960s, the firm presented through its books a series of innovative stories that have until today a significant influence to the public - the characters and the appearance of the stars of Marvel and the other firms that govern the specific sector since the decade of 1960 will be analyzed in the sections that follow. The current paper refers to a specific aspect of the particular sector (comic books): the perspectives of the firms operating in this industry on boys and girls; special reference is made to the change of these perspectives from the 1960s until today. Marvel is used – among other firms – as indicative example of th...
15 Pages(3750 words)Research Proposal

The Launch of Kones New Product

Political: 90% of Kone’s sales come from international markets. This makes it very vulnerable to political stability in its global markets for example Italy is one of the markets of Kone and elevator regulations are governed in Italy by parliament. Thus, to bring MonoSpace i.e. an elevator without a machine room in compliance with standards, it would require an act by the parliament.
Economical: The performance of the elevator industry is directly proportional to the performance of the construction industry. The construction industry has a maximum potential in developing countries rather than in developed countries. The reason for this is that the developed countries have maximized their growth potential whereas the dev...
12 Pages(3000 words)Case Study

The Act of Storing Food and Making Food

When corn was first discovered, people fell in love with how available it was, and how simple it was to just pick, husk, and eat. They were also pleased that they could store it and use it as needed when they needed to. It was a perfect grain for traveling pilgrims during those times. Without humans, corn could not survive, as it needed to be husked to drop its seeds.
In chapter two, it is learned how important the workings of a farm are to food production. Everything from the soil that plants and grains are grown in, to the machines used to produce items for cooking play huge roles in the larger scheme of things. Even the grain that is fed to the animals has to be the best kind, to produce the best meat for sale. Everything...
14 Pages(3500 words)Literature review

Managing Emerging Technologies: The World Bank Group

information Technology helps the businesses in cutting costs and creating value to the organization as a whole, by minimizing the digital divide. This helps in developing new and effective business processes as well as in making value propositions especially in the new and modern corporate world whose business network is spread far and wide, such as the World Bank for instance. Information technology plays a vital role in integrating systems and strengthening the strategic ties between service providers and customers, thereby rendering effective services.
The World Bank is involved in various activities providing a wide range of services to several developing and in transition countries across the globe. The bank, owned, fina...
11 Pages(2750 words)Case Study

Global Warming and Food Production

The carbon fertilization effect of increased carbon dioxide concentration in the atmosphere has an impact on plant growth, which benefits plant growth by facilitating photosynthesis, cannot balance the complex impact of increased temperatures around the world. Thus, although some regions will benefit from global warming, a total reduction in global agricultural production will result. This essay presents a discussion about the impact of global warming on agriculture and food production around the world.
Although the history of the planet earth suggests that for the last million years ice ages have been interspersed with warmer periods, evidence suggests that the average rate of global warming within the recent past has accele...
14 Pages(3500 words)Assignment

How to Choose the Right Job

In a research that was conducted by the London School of Economics in 2005 – 2006, it has been seen that almost 61.6% of the students worked after graduation (LSE, 2008). According to Little (2007), the link between high education and employment is very high.

“Employability is a set of achievements – skills, understandings, and personal attributes – that make graduates more likely to gain employment and be successful in their chosen occupations, which benefits themselves, the workforce, the community, and the economy” (Little, 2007)

The research highlighted the strong points that are developed by students and the percentage of skills that are developed post-high education program...
6 Pages(1500 words)Research Paper

Can One Person Make a Difference in an Organization

Each individual has something to contribute but at times one person can make a difference to an organization.
Technology today has made it possible to retain and conserve knowledge and transmit it to other people in an organization. The knowledge that has been created by a single individual can be a powerful weapon when retained, transmitted, disseminated and applied. According to Nonaka, new knowledge begins with an individual (Chaston, Badger & Sadler-Smith, 1999). When the new knowledge is generated it is merged with the existing knowledge and new knowledge from other sources and provides the basis for new products and processes. Thus knowledge has been classified into two categories – explicit and tacit. Explici...
6 Pages(1500 words)Case Study

Computer Privacy Issue

The requirement has increased because there are unscrupulous computer attacks and private details are being stolen now more and more. These malicious data attacks have left the computers worldwide at a risk and hence the need to have privacy is of fundamental significance. If these privacy regimes are not taken care of, one could guarantee that problems would come about quickly and the computer networks would crash down instantly, thus providing fatal for the businesses and individuals alike. It goes to show without any doubt that privacy forms up as the most essential ingredient of success within a business entity and any organization would absolutely cherish the idea of having privacy within their networks to keep away the negat...
6 Pages(1500 words)Essay

Validating Late Mover Advantages in e-commerce: Evidence from Selected Companies

...” (Hays & Sadeddin, 2006). Their strategy is based on their learning from the existing business models and developing better and improved versions of new system that could actually help them in achieving higher competitive advantage and business value. The proposed research will focus on validating the advantages of late movers in e-commerce. The proposed research will attempt to gather useful evidence from two companies including: Barnes and Noble that is a publicly listed company operating as a late mover in online books distribution market and Walgreens that is one of the largest pharmaceutical companies that made an entry into e-commerce as a late mover in the industry. Objective The objective of the proposed research is investigate...
12 Pages(3000 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Choose one product or product group ( e.g. gifts, books, food, clothes, computer, or shoes) for FREE!

Contact Us