Analysis of the environment of a group of products - computer Table of contents 1.0 Executive Summary 3 2.0 Introduction 3 3.0 Online Product 4 3.1 Environment of the Product 4 3.2 Comparison of the online product with the offline product 5 4.0 Value Chain analysis 6 4.1 How does the product create the value?…
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The conditions in the business environment also play a key role in the identification and promotion of successful marketing plans. Current paper focuses on the challenges that the marketing strategies related to a particular group of products, computers, tend to face in the global market. Particular emphasis is given on the product’s environment but also on the potentials of the product to create value, a fact that would increase the demand for the particular product in the global market. It is revealed that the promotion of computers worldwide has radically changed, compared to the past. Online promotion is mostly used for products of such characteristics. Still, the use of traditional marketing strategies, simultaneously, could lead to the increase of this product’s popularity; such prospect would be quite important if taking into consideration the fact that computers are gradually replaced by tablets, as also analyzed below. 2.0 Introduction When checking the effectiveness of a marketing strategy, there are certain issues that need to be taken into consideration: a) marketing strategies are not standardized worldwide even for products of the same category/ characteristics, b) when referring to Internet, marketing may have different priorities, focusing on communication and the exchange of information; in opposition, in traditional marketing plans emphasis is given on the achievement of the company’s goals but also on the increase of organization’s profits; c) the success of marketing strategies can be depended on several factors; in other markets, online sales may be considered as a daily activity while in certain markets the alignment of marketing strategies with the business strategy cannot be avoided. Computers, as a critical industrial sector, have achieved an impressive rate of growth; still, the position of computers in the global market is severely threatened: the technology is continuously developed while communication and cooperation have become critical requirements for the successful integration of the products in markets worldwide. The appearance of devices that can replace PCs has led to worries in regard to the survival of the industry in the future. The value chain analysis could help to understand the potentials of the specific product to stabilize its position in the future. 3.0 Online Product 3.1 Environment of the Product The performance of computers within their environment needs to be checked from time to time. The current market trends lead to assumption that online products have more chances to achieve a high rate of growth. Still, the technology available for the realization of such projects can be quite costly, not allowing the development of such projects. The trends in regard to the online and the offline environment of the product are presented in detail in the following section. At this point, the following question appears: what does the term environment of the product means? In general, this term is used to show all characteristics of the product’s environment, including the level of the economy, the mode of social and economic framework of the state involved and c) the level of competition. The conditions in the computer industry are quite competitive; only firms that are already well established in the market will survive; as a result the performance of computers in regard to innovation need to be extremely high. The
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