The Strategy Analysis and Development of Lenovo Group - Essay Example

Being that the Lenovo Company is dedicated to building exceptionally engineered personal computers. LLenovo'sbusiness model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina.

The company prices for the products being produced do not include tax or shipping and are subject to change without notice and is tied to specific terms and conditions. Reseller prices may vary. Price does not include all advertised features. All offers subject to availability. Lenovo reserves the right to alter product offerings and specifications at any time without notice.The company has used a combination of various strategies to help capture both the local market in China and the international market.

Key on the list of its success is the adoption of the globalization strategy and enlightenment to capture the Chinese and the international market. Brand identification is a major affecting globalization of products worldwide. The Lenovo group chose the different strategy of identifying with the ‘legend’ to compete with other renowned PC manufacturers in the region.