INTERNET TV Introduction The TV industry has advanced over the years from traditional cable operators acting as middle man between broadcasting station and the end user to the Over-The-Top Television model that eliminates the cable operator or middle man. Such transition from current model to Internet TV will be widely accepted by viewers in future because the elimination of the middle man from the O-T-T TV model saves huge cost for the viewers (Waterman, 2001, p.3)…
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At the same time, it will save huge cost of the viewers. The company’s aim is to deliver news instantly across its network so that it reaches the customer on demand and at the same time faster than its competitors. The internet TV model will help the company achieve this goal. In the traditional TV model, the broad casting station had to depend on the cable operator for transmitting their news to viewers. Now, this model had limitation that some cable operator might charge extra money to viewers to watch the channel which often acted as a barrier between the company and target audience. With the new O-T-T model, the company will be able to reach their customers directly through internet. The broadcasting network will receive payments from the customers directly by shifting to the new model, as it eliminates the cable operator from the picture. Such model is beneficial for both the NBC as well as its viewers as the company will be able to receive new streams of revenues that were blocked with cable operators in the earlier model (Odlyzko, 2001, p.8). In short we can say that there will no net losers for the new model since the viewers will pay less since they are paying directly to broadcasting station and the NBC will receive greater revenues since it does not have to share its revenues with the cable operators. Action Plan for Rogers Rogers Communications Inc. is a diversified Canadian telecommunication company. The company broadcasts its network across various media including the television, radio, internet, etc. If we consider the traditional TV model which the company used to reach their customer, we will find that the model has limited scope for transmission if the company wants to be global. This is mainly because when domestic company plans to operate globally, it has to take many clearances from the promotional boards. At the same time, it will need local distribution networks. Thus, we can say that the entire process is complex as well as technically costly to implement that way. The company has the option to opt the O-T-T TV model that will enable the global viewers, thanks to the application of e-commerce industry. This model does not need local distributors, or foreign clearances. All a customer needs to see their favorite channel is to connect their television with internet using a set-top box. Thus, if Rogers implement this model, their organization will definitely have competitive advantage as well as cost advantage. At the same time, large number of viewers across the globe may be targeted without any troubles. The model is very simple and easy to implement. In short, we may say that Rogers as well as its TV viewers will be gainers if this model is implemented by the organization. Action plan for Bell Canada Bell Canada is a Canadian telecommunication and media company. The company’s main competitor is Rogers. With both the company’s working in same line of business, the company that will reach its viewers faster and smarter way will be the gainer. If Bell adapts the O-T-T model, it will significantly reduce its cost of transmission as they will not have to share their revenues with the middle-men or the cable
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(“Internet TV Assignment Example | Topics and Well Written Essays - 1000 words”, n.d.)
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(Internet TV Assignment Example | Topics and Well Written Essays - 1000 Words)
“Internet TV Assignment Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/e-commerce/1467356-internet-tv.
Everyone is vying for a spot in this virtual untapped market in order to increase viewers and rake in more company revenue at the expense of the viewing public and advertisers (Robertson, 2012). The introduction of Internet TV has television stations across the globe clamoring to include broadcasts and shows on “Apple TV and Google TV” (Kang, 2010).
The content changes depending on the location, the time, and the network, but always with a target audience in mind. In the US, the standard target demographic would be men and women between the ages 18 to 49 years old which would account for more than 112,806,642 people or 36.5% of the total American population (Howden & Meyer, 2011, p.
It has been predicted by experts that during the next 5 to 10 years, the TV industry will face bigger challenges. For this purpose, the following paragraphs will list down a proposed action plan for a few case companies including NBC, Rogers, Bell Canada and Sony with the emergence of Internet TV.
NBC’s shows are not attracting viewers well and hence the firm has been forced to cancel its many programs over the last decade. Hence, it is recommendable for the organization to transform its operations from traditional mode to internet TV so as to successfully confront with its major competitors like CBS.
he past five years undermined their market share, as have internet providers, while OTT technology’s recent emergence has significantly increased the level of competition with regards to interactive TV (Tang, 2011). Research by the Media Research group has shown that Pay-TV