1. Background Organization Details I have chosen Etihad Airways – one of the leading airline companies in the world and the national airline of the United Arab Emirates (UAE), established in 2003. Etihad Airways contains sixty-six (66) aircrafts that are utilized to manage more than one thousand (1,000) international and domestic flights a week…
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The direct competitors of Etihad Airways within the UAE include: the Emirates Airline, Fly Abu-Dhabi and Air Arabia. However, as the company operates internationally, it has international competitors as well that include but are not limited to Gulf Airways, Oman Air and Qatar Airways (Etihad Airways, 2012). Business Proposal Etihad Airways provides three types of services to its customers, including the transportation of passengers (internationally and nationally), tourism and transportation of goods (cargo). One of the main businesses of Etihad Airways is the transportation of people internationally, and there are further three classes in which a person can travel, including the Diamond First Class, Pearl Business Class and Coral Economy Class. Etihad’s cargo services include: the Etihad Crystal Cargo and Etihad logistic Express2D, whereas the tourism services are provided to the customer and are known as Etihad Holidays. Existing Technologies Currently, the company has an e-commerce enabled interactive website to provide their services to the customers. Through the website, the customers can search and view the schedule of their desired origin and destination, select the most economical fare, route and schedule, choose the seats, book and / or buy the tickets. The customers can register with the company through the website by providing their requisite personal information to avoid the lengthy process of booking or buying the tickets. Moreover, the customers can avail the cargo services online and search the current status of the cargo by providing a cargo serial number. The company also provides these services through its offices, and the customers can get the services by connecting to the Customer Service Call Centers through telecommunication – the company has a Universal Access Number (UAN) for each country. Revenue Model The company engages a huge number of customers by providing them with high quality transportation (people and goods) and tourism services (lodge and food) to earn revenue. In order to penetrate in the market, Etihad Airways provides low fares as compared to its competitors and after reaching the breakeven point, it will increase its prices of the services. The customers can get the services of Etihad Airways online and buy tickets and book luggage through their main office and branches all over the world (Rodrigues, 2010). 2. Business Process Analysis Description A business process is a set of sequenced activities or tasks that need to be completed to achieve an organizational goal or a specific service for one or more customers. A business process has certain inputs from the customers / employees, a computerized or manual processing and it returns one or more outputs (Rouse, 2005). The website of Etihad Airways has several business processes which are required to be followed to achieve the desired results. Some of the main business processes that are available online at the website of Etihad Airways include: the registration process, book / buy tickets (flights, hotels, car hire and chauffeur), cargo booking and manage bookings (status of cargo and / or flight). I have selected the “buy tickets” – one of the vital business processes of the Etihad Airways website for analyzing and describing its inputs, processing and outputs. In order to start the business process of “
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