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By encouraging passengers to book directly with the airline, substantial savings arise because airlines do not incur payments to travel agents and Global Distribution System Companies. Thus, Qatar Airways has tried to enable maximum interaction with passengers through its website, in addition to providing passengers with Internet and text messaging services on board its more modern aircrafts.
Porter’s Five Forces Analysis suggests that competitive rivalry persists among airlines in the Middle East and Qatar Airways must offer the same level of service as Emirates Airlines, the leading airline brand in the region, for less. The infomediary model presented by Professor Michael Rappa assists in understanding the strategy for Qatar Airways, which must use incentive marketing and emphasise presentation of comprehensive information. The Flower of Service Model suggests that Qatar Airways must emphasise support for its core product of transporting passengers with services geared to provide information, consultation, hospitality, billing and payment together with order-taking and the handling of exceptions. Presently, Qatar Airways uses Internet technologies to support the previously mentioned services, but it is likely that in the future further support for passengers and their needs will be available as higher bandwidth networks become available and better interfacing with modern airports, including the new Doha airport, becomes available.
Examination and analysis of the Qatar Airways website suggests that this website provides all passenger needs, except for assisting passengers to plan fully their trips. The Qatar Airways website ranks second only to the Emirates Airlines website among all regional airline websites because at present Qatar Airways cannot provide comprehensive service to passengers wanting to plan their trips in detail, possibly
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The average age of Qatar Airway’s aircraft is less than four years. In the year 1997, the company had only four aircrafts. Nevertheless as of February, 2012 the airline has more than 100 aircrafts and expects to have more than 120 aircrafts by the next year (Qatar Airways, 2012).
YouTube has very recently changed its websites layout, which has enhanced its functional capabilities. This new layout enables its advertisers to advertise more effectively to their target audience. This new layout is more personalised for account holders and fit all the assessment criteria’ of online marketing.
About a decade ago, the Internet was not in existence, but now huge amount of money is being spent on the Internet. This has made running a business on the Internet a must for any company seeking to be relevant in the scheme of events. In years to come, there will be two types of businesses; those on the Internet and those out of business (Bill Gates, 2001).
formance Award Winner, (March 2009), 24-7 Press Release, London – England, Retrieved on March 29 2009, from: http://www.24-7pressrelease.com/press-release/lloyds-tsb-is-hitwise-uk-online-performance-award-winner-93731.php 11
Technology in general and Internet technologies in
Application of Porter’s ‘five point analysis’ in this regard generates a clear picture of the business scenario where one finds that the company has efficiently managed the supplier perspective and is well equipped to tackle pressure from buyers while remaining
“Qatar Airlines was honored in 2004 with a five-star ranking by Skytrax in its annual survey. The airline consistently ranks as the best airline in the Middle East.” (Knight 2010). The role of internet in the
Companies therefore need to identify the basis for the use of internet applications that suit their business needs. Further, companies must be able to identify indicators of the effectiveness of a particular internet technology. The need for a well formulated internet
This research paper is going to explore leadership and management of strategic change of Qatar Airways by emphasizing on the company’s business structure, business model and its environment. This study involves the analysis of historical background of Qatar Airways and opportunities & threats in the environment.
The appointment of charismatic leaders that have employed an open and transparent style has led to the success of the airline in implementing its strategies due to the productive atmosphere when other sides
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