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The internet is among the most radical technologies that changes the business setting. The web has had an intense impact on the use of electronic commerce. The upcoming of electronic commerce, has resulted to the change of power to the consumer, this has led to changes in the way companies relate to the consumer. …
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It has also resulted to a difference in the way the companies relate to each other. The increased use of the internet has been contributed to by the need to perform business on line (Baye, Morgan, 2001). Various companies have managed to place their products on internet servers, where they have managed to advertise even using virtual brochures. In order for companies to attain competitive advantage, the virtual market should be untapped so as to reach so the many internet users (Baye, Morgan, 2001). Electronic commerce is defined as the buying and selling of goods, services or information through computer networks using the internet. E -commerce offers new ways of doing business that no company can ignore. Electronic commerce has brought with it several benefits, and it is also extremely convenient. Some of the benefits of e-commerce include; shortened remittance time, companies have managed to easily promote their product, both consumers and the companies have saved on the cost; it has enhanced the provision of timely information. E-commerce has also ensured a consistent flow of information; better customer relationship, it has enhanced the customization of products, and it has also brought with it the convenience of doing business (Baye, Morgan, 2001). ... The informational strategy has proved to be productive for most companies. An example showing the use of this strategy is Insight Direct, where a discount computer cataloger marketing mostly to business, obtains only 10 per cent of its deals from its on-line collection; however, such a company manages to get more than more 75 percent new customers from the site (Baye, Morgan, 2001). Another strategy used in e-commerce is the on-line or transactional strategy, which normally uses an electronic catalogue of goods for sale. Those visiting the site can normally go through the catalog and purchase products online. Despite the fact that the informational strategy provides an electronic catalogue and ordering information, it does not enhance online business transactions. The informational strategy does not, therefore, exploit the ability of the web to be used as an interactive medium. The transactional strategy is what most consumers relying on e-commerce would expect. In e-commerce for a company to increase its overall performance, it is essential that the company establishes a website. This strategy may have a disadvantage, which is transaction insecurity. Online transactions have proved to be successful both for the small and medium sized companies. Such companies that have benefitted using this strategy include; the Virtual vine yards and Amazon.com. The use of the online transaction strategy has enhanced the growth of various enterprises; this is because the web has proved to be a potential money making vehicle that can be used in e-commerce (Baye, Morgan, 2001). The two strategies, however, have both advantages and disadvantages. The advantages of using the informational strategy include;
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Electronic Publishing and Digital Rights Management are an issue that deserves to be addressed. The Electronic Publishing discussed in this paper will deal with Electronic books (e-books) and electronic journals (e-journals). Electronic books along with electronic journals are the next literary advancements. Without protecting e-books and creators with DRM, e-books could become obsolete. Without software to protect their product from piracy, authors might find traditional paper printing to be more beneficial. Digital Rights Management might have the answer for author and publisher concerns. This paper will deal with the effects of Digital Rights Management on Electronic Publishing, positive and negative, in the present and fu...
On the other hand, this research is rather indicative of the first trends characterized by the expansion of e-commerce globally. E-commerce has become today the main ‘tool’ for the development of business activities even for companies that were traditionally related to specific regions or companies that have rejected primarily the e-commerce as a ‘tool’ for the increase of their performance. On the other hand, it should be admitted that the USA is the country where is e-commerce has been chosen as a primary tool of the trade for business activities. Other countries around the world are also participating actively in the use of e-commerce as a valuable entrepreneurial strategic tool. It should be noticed how...
The value of total E-Commerce transactions in the major economic sectors1 in the US went up for approximately 78.7% between 2000 and 20042as Manufactures and Merchant Wholesaler depended the greatest on E-Commerce whereas Retailers increased their use of E-Commerce at the highest rapidity. In 2004, E-Commerce grew faster than total economic activity in three of the four major economic sectors, which indicated E-Commerce has been gradually changing the way organizations operate, as well as the consumers’ shopping habits. Looking ahead, it is generally expected that E-Commerce will gain a substantial share of trade between market participants, although it is difficult, at least at this stage, to commensurate the exact extent o...
Scaling the e-business in IT infrastructure is important because it reduces the cost and expenses to interact with the customers and suppliers. It also helps in maintaining and in management of the e-business.
“As your environment begins to evolve, it is important to recognize the value of horizontally scaling your platforms and applications to support increased loads and service requirements. As the concurrency and complexity of your systems grow, the greater the need becomes to support policy-based routing, application and data caches, as well as load balancing hardware and software.” (Whitepaper; August 2001)
From very starting there was a need for those applications that can be used to c...
The globalization movement created a greater need to determine the equivalent valuation of monetary units also referred to as the exchange rate in order to execute a trade of goods among nations. Currency exchange is the trade value of one unit of currency into another currency which is required to facilitate the trade of goods and services among nations. For example, as of January 9, 2008, the currency exchange market value of one Euro was 1.47 US dollars (Yahoo, 2008). The exchange is a market mechanism that is very instrumental in the monetary policy of the nation. Both the developing nations and a developed nation must instill a sound monetary unit strategy to create a stable currency that is both liquid and valuable in the ma...
Web services share business logic, data, and processes through a programmatic interface across a network (Kaye, 2003).
This becomes a platform for business that takes place across the internet in ways that were previously unimagined. E-commerce is much like regular commerce except that the markets have expanded and the competition has become global instead of local or even regional. Web services allow people from across the world to engage in business and the few barriers which remain for truly global commerce are being removed with automated language translators and website optimization techniques that allow users from different locations to view the web as they prefer to view it. All of these developments are takin...
Airlines offer all travel-related services and aim to make its website a one-stop solution for all travel-related needs. Thirdly, they can offer cheaper solutions as customers can directly book through the website which eliminates the role of the agent or a broker. They cater to the segment that is looking for international travel quickly and simply without any frills and services (CIM, 2005).
People from many European countries do not follow English and hence to attract and remain competitive, EasyJet has offered services through their website in all the European languages. This lends a personal touch to the services offered and the customers can, from the comfort of their home or workplace make all their bookings. The...
and Malaysia Airways homepage (see appendix 4,5,6) provides the user with an overview of their whole site, which is vitally important as (Nielsen, 2008) explains "The homepage is your companys face to the world." As recommended by Nielsen (2008) Easy Jet, British Airways and Malaysia Airways have used a tagline to capture and communicate the essence of the company; making the sites purpose immediately clear. Their logo is also apparent, boosting brand awareness, differentiating identity from competitors and providing familiarity to users. It can be found in the top left hand corner of the homepage, showing standard HTML conventions have been adopted. Easy Jet, British Airways and Malaysia Airways use standard hyperlinks, tab...
The rubric of the rhetorical theory is an extremely contested discipline with classical rhetoric theory focusing on the concept of rhetoric as a form of persuasion or an ideological perspective that asserts “rhetoric’s role in upholding power and domination” over the “general public” as the underlying basis of societal communication (Stacks & Salwen, 2008, p.240). However, the boundaries of the classical rhetorical theory have been challenged by cultural change, context and the permeation of alternative perspectives.
In particular, the impact of the digital revolution and the growth of numerous multimedia streams on cultural norms has challenged classical theory propounding the fu...
...Research Proposal: Validating Late Mover Advantages in e-commerce: Evidence from Selected Companies Table of Contents
Table of Contents 1
Project Aim 4
Research Hypothesis 5
Research Questions 5
Ethical Considerations 6
Literature Review 6
Research Methodology 9
Phenomenological Paradigm 9
Positive Paradigm 9
Deductive vs. Inductive Research 10
Data Collection Techniques 10
Proposed Research Methodology 11
Primary Data Collection 11
Survey Questionnaire 11
Research Methodology Limitations 12
Proposed Structure of Report 13
Time Schedule 16
Validating Late Mover Advantages in e-commerce: Evidence from Selected Companies
E-commerce is a global market place that is characterized...
12 Pages(3000 words)Research Proposal
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