We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Must write an individual report of 1500 words. This report must be based on the consumer focussed web site you are due to presen - Essay Example

Comments (0)
Summary
E-Commerce Introduction The web can be regarded as the most revolutionary technologies which are directing towards changing of business environment and imparting dramatic impacts on the future of the electronic commerce (EC) industry. The businesses are growing highly through the power of the Internet and the customers are competing among themselves to choose a company for maximizing their utility…
Download full paper
GRAB THE BEST PAPER
Must write an individual report of 1500 words. This report must be based on the consumer focussed web site you are due to presen
Read TextPreview

Extract of sample
Must write an individual report of 1500 words. This report must be based on the consumer focussed web site you are due to presen

Download file to see previous pages... Thus, website development is highly crucial and it should be mainly designed using a customer centric approach so that it can steal the show among their existent competitors in the market (Chaffey and Dave, 2008, p. 152). I am a member of a website development team who is developing a website which deals with laundry products and apparels. The paper will focus on my justifications regarding the Internet market techniques along with other crisp business strategies which will be highly useful in making our website stand well in the competitive front. Promotion of Brand Awareness The promotion of brand awareness is one of the crucial parts to highlight the website and is one of the benevolent strategies of the e-commerce industry. The brand awareness must be executed in such a manner that the customers receive detailed and rational information regarding the firm and its offerings. This technique can be used as a signal to the current and prospective customers, which will state that the customer is on the cutting edge. I will develop a model with product differentiation strategies along with an image rich message with a tag line which should be in line with the actual performance of the products of delivery. Another stylized technique which I will apply to promote the website is AdWords which are an established mechanism of targeting the potential customers and establishing brand awareness at a reasonable price. I would also be posting some testimonials from our pleased customers along with a few photographs of our ways of functioning to support the services offered in my website. Target Audience Another major decision is the selection of target customers. The market has to be segregated into subparts of customers and sections should be set in the order of priority. Since our website focuses on the marriage laundry, domestic and hotel laundry, the market will be divided into subparts and focus on the micro analysis. People think of marketing management as finding as many customers as possible and increasing demand. But it is not the right policy and it is not possible for the marketing manager to serve all the customers coming in their way. Trying to serve all the customers, it would not be possible to serve any of the customers properly. So in our area of target, our top priority will be on the marriage sector as well as the hotel sector. For example, Holt Renfrew and Harry Rosen stores profitably target affluent professionals; Dollarama stores profitably target families with more modest means. The advertisement budget will also have to be considered and will be concentrated on key areas. The main things which will be taken into consideration are targeting, demographics, key words and the budget. Keeping a close watch on this, our target customers can be attracted (Website Promotion, 2012). Creating Value Proposition The value proposition of the company ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
You Must Remember This
Introduction Novels sometimes reflect society, and often they reflect society not how it is traditionally portrayed, but, rather, how society really was. Sometimes the traditional portray is also the realistic one. Regardless, collective society has certain stereotypes about certain eras, which may or may not be true.
6 Pages(1500 words)Book Report/Review
Attend a live concert( this year) and report on it. You must include proof of your attendance
What type of concert was it and what was the general style of the music? Were there any cultural implications related to our work in class? You liked it or didn't like it. Why? Include strong and weak points in the music and in the way it was performed. ?
2 Pages(500 words)Essay
Critically analyse Al Qaeda terrorist group. In your report you must address the following issues: role, sources of funding, loc
The group is made up of cells terrorists with several supporters and sympathizers, most of who are driven by Al-Qaeda judgments best known as fatwas towards the terrorist’s deeds. Their obligation is to provide financial support, publicity, shelter and facilities used in conducting recruitment.
12 Pages(3000 words)Essay
Report: You must address the report title given below and write a critical review of it drawing on relevant theory, policy and e
This paper will show that indeed, “Successful partnership working is everyone’s business”, especially in important causes such as addressing the needs of children and young people with learning disabilities. Beresford & Bransfield (2006) have noted that there is emerging interest in developing partnerships in health and social care with regards to policy areas and different professional groups, research, policy and practice and also between the various organizational structures that exist within the field of health, social care and other affiliated institutions.
10 Pages(2500 words)Essay
B.Beijing National Stadium (Birds Nest) (Beijing) and Wembley Stadium (London) Write a report (2000 to 3000 words) comparing the construction technologies used in the pair of buildings you have selected. Your report must contain the following sections:
introduction of a series of changes in all industrial projects; in the area of sports, the use of advanced IT systems offered the chance for the construction of innovative and functional establishments; Beijing National Stadium and Wembley Stadium are indicative examples of such
12 Pages(3000 words)Essay
Consumer Behaviour - Report (3000 words)
This paper aims at discussing the effects of brands on charity organisations in Australia. The paper will also deal with thorough details of brand personalities. The first half of the paper will deal with an overview of the charity sector in Australia. This
10 Pages(2500 words)Lab Report
Individual report of approximately 1,000 words
Performance management tools are used to connect the users with information to improve their performance. The functions of tools is to provide direct
4 Pages(1000 words)Coursework
You are a HRM manager in a manufacturing firm faced with declining sales. Your CEOs response is to say we must cut all expenditure on training. Write a report for her outlining the advantages and disadvantages of following this strategy
Some argue that training increases turnover; on the other hand, others assert that training is an important HR tool that can effectively increase the levels of employee retention (Colarelli and Moneti, 1996). Regardless of the school of thought
11 Pages(2750 words)Essay
For this assignment you are required to produce a report on investment in equities. You must choose two businesses that are quoted on the UK stock exchange. Your businesses must be in the same market sector
According to the forecast, this will indicate an increase of the compound annual growth rate from 2.25 billion Euros in 2013-2014 up to a value of 2.32 billion Euros by 2018-19 (King,
4 Pages(1000 words)Essay
Report 1500 words
Primary schools have greater responsibilities towards the well being and future of the students as they contribute in building the base. Moreover, there are a number of social, economic, and cultural factors that
6 Pages(1500 words)Essay
Let us find you another Essay on topic Must write an individual report of 1500 words. This report must be based on the consumer focussed web site you are due to presen for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us