The paper “E-Customer Relationship Management” undertaken to understand the potential markets and increased profit presented by the Internet, e customer relationship management has come forth as an area that has not yet been fully looked into…
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Although e customer relations management is a fairly new area of study for businesses and related stake holders, there has been research taken up to show the possible solutions to the business problem as presented above. These solutions have been projected to help the organizations increase and maintain their customers through the provision of quality customer relations. The first solution that shall be looked into is developing customer focused business strategies. This involves considering the consumer throughout the process of developing a business strategy (Shanmugasundaram, 2008). This means the organization has to understand the needs of the consumers as well as the demands and through this they can be able to project what demands the consumers might make in the future. The most effective way of getting to the level where an organization can make projections into the future about the demands of their clients, is by providing channels of communications that enable the client to give their views on the products provide4d as well as communication what the consumer would like the organization to improve or include in the line of their production (Romano and Fjermestad, 2006). By so doing the client gets to choose which channel of communication best suits them and thereafter the organization can use that to communicate on a personal level to the consumer telling them of new products and of upcoming sales. This creates a personal feel to the relationship....
Following research undertaken to understand the potential markets and increased profit presented by the Internet, e customer relationship management has come forth as an area that has not yet been fully looked into. Studies continue to show that online based organizations do not offer competitive customer service to counter their offline competition whose customer relations management supersedes that of the online based firms. According to the research report by Lee-Kelley, Gilbert, and Mannincom (2003), many firms in the U.K that went online were blinded by the perception that the Internet provides a near perfect market. This belief led most of the firms to decrease the attention on other strategies of pleasing the client and instead focused on setting the price. This led to aspects such as feature, quality and customer relations being compromised and this meant the organizations did not enjoy the full potential of opportunities created by the Internet. One of the rationales for the concentration of setting the prices is the fact that with online transactions, the consumer is able to compare different firms offering the same item and this creates price wars. This makes firms engage in an act that eventually benefits the consumers more. Although e customer relations management is a fairly new area of study for businesses and related stake holders, there has been research taken up to show the possible solutions to the business problem as presented above. These solutions have been projected to help the organizations increase and maintain their customers through the provision of quality customer relations. The first solution that shall be looked into is developing customer focused business
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(E-Customer Relationship Management Essay Example | Topics and Well Written Essays - 1500 Words)
“E-Customer Relationship Management Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/e-commerce/1439027-e-customer-relationship-management.
It is for this reason perhaps that the saying came about that the most important person to the survival of a company is the customer. This could not be any well said because in the absence of customers, banks, hospitals, schools, restaurants, stadia and even churches only remain pieces of architectural works that are not in any way productive.
E-commerce is also represented as E-business. ”Www.davechaffy.com” explain a formal definition which describes“"e-business (e’biz’nis) – the transformation of key business processes through the use of Internet technologies”. In general, the business functions and processes integrated electronically and digitally within the organization are referred as E-business.
The author defines Customer Relationship Management as “a business strategy which is aimed at understanding and anticipating the demands of the existing customers and to seek new ones who can serve as potential customers for the organization in the near future” , enabling better means of managing customer relationships.
The paper also explores what the e-commerce applications and CRM strategies are in the websites of the two coffee companies. Green Mountain Coffee Roasters is listed on the NASDAQ, and has its headquarters in Waterbury, Vermont. Starbucks, meanwhile, is the global coffee and beverages company that is likewise listed as a public company.
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The concept of Customer- Centric Information Quality Management (CCIQM) is also discussed briefly. The proposal also discusses the methodology of how will be collected for analysis and the limitations that might be experienced during this research.
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Romance, fiction, computer, business, and children’s books are the categories of e-books that are provided by this website.
The website allows the customers to remain in touch with the new books in the ebook market, the latest releases of books, the
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