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E-Business Strategy - Essay Example

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[Your full name] October 31, 2011 E-Commerce What is E-Business Strategy? Internet has served as a very sophisticated and intelligent tool for business observers, investors, and world market, providing a better means of strategic positioning than ever before…
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E-Business Strategy
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E-Business Strategy

Download file to see previous pages... Kourdi defines business strategy as “the plans, choices and decisions used to guide a company to greater profitability and success” (3). In e-business terms, we can mould this definition to state that e-business strategy is the plans, choices and decisions that are used by the business owners to guide their electronic transactions with other businesses, customers, suppliers, executives, partners and investors to achieve high end productivity in the virtual world. If the e-business owners are able to implement clearly focused strategy, they are then able to provide commercial success to their virtual businesses. On the other hand, if the strategy is faulty, this leads to total destruction of the company in the short or long run. Therefore, it is important to understand the importance of e-business strategy which is quite different from the real world business strategy. It is also important to differentiate between the strategic plans and otherwise decisions because many businessmen have the “tendency to label every plan and decision strategic when most are about implementing strategy rather than setting it”, according to Kourdi (3). Successful E-Business Strategy- An Example How and why e-business strategies are successful is understood when the results and outcomes are observed. Dave mentions in his book that when the e-business owner knows in which direction he will drive his company and what kind of organizational culture he is going to impart to his e-business so as to enhance the productivity and attract e-consumers efficiently, this enables them to lay down such a strategic plan that helps them achieve their mission. E-business strategies are successful because they tend to clarify the mission statement and the vision of the e-company thus resulting in goal-based and productive performance of the company in the cyberspace. Dave mentions in his book many examples of successful e-businesses out of which a very interesting one is that of the Dow Chemical (p.249). According to Dave, Dow chemical is the result of implementation of a successful e-business strategy ...Download file to see next pagesRead More
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