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E-Commerce: A Shopping Cart and its Benefits - Essay Example

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This trend has a marked effect on how we go about our lives. In the earlier days, people were afraid to shop on a computer because of security concerns such as identity theft and its serious consequences. Today, that fear has largely been vanished because of improved technology such as the use of the secure socket layer (SSL) which allows for transmission of sensitive personal information over Internet pathways without the risk of that information being hijacked by computer hackers. The SSL has led to the boom of on-line shopping or electronic commerce (e-commerce) and most firms vie a digital presence to enhance their products and services to a wider potential market. This paper is a discussion on a very important component of e-commerce which is the shopping cart. Discussion The shopping cart as used in the e-commerce of firms having put up a Web site is just a same concept as the shopping cart in real life when we go to brick-and-mortar (real) stores such as a grocery store, a supermarket or a hardware store. The on-line shopping cart is used to put all the items being selected in one convenient place and aggregated so that all these items can then be brought to the check-out counter for payment. Before beginning the check-out process, buyers can first examine all the items they had bought such as quantity of items selected and prices. Anybody putting up an on-line store with the intention of selling something, such as the product or service they are promoting on their Web site, should

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use a shopping cart to make it all convenient for their digital customers or it will result in incomplete (abandoned) carts (Pinnacle, n.d., 1). This shopping cart complements the on-line catalog which potential customers look at. Aggregated Shopping Items – the shopping cart icon (or logo) must be present in every page of the Web site or digital storefront (McGaw, 2009, p. 79). A good shopping cart program or software should include a quick summary of the items already selected and put on a shopping cart such as a review of their selections, adjust the purchase quantities, check for prices and their total amounts, how many different items were selected and even remove some items from a cart. The idea of putting a cart on every Web page is to make it easy, fast and convenient for customer to check-out and make the payment at any point whenever the user gets the itch to check-out any time and not lose the sale. The check-out process should be made simple (user-friendly) so that a customer is inclined to push through with the purchase quickly and without any confusion. There are available programs on the market (off-the-shelf) for shopping cart software programs. A good shopping cart allows everything selected to be put in one convenient place for aggregation. On-line Payments – the shopping cart performs another very important function and this is to allow for Internet payments to be made to the merchant by funds from a customer's account. The cart integrates an electronic payments solution program or software that will transmit client's personal financial information contained in a credit card, debit card or some other newer forms of stored electronic money. This is called the payment gateway solution that meshes merchants, customers and billing firms or credit card issuers into one seamless on-line sales process. There are many third-party providers of these payment processing services today on the Web, with most of them either affiliates of card issuers such as Visa or Mastercard. The main use of these service
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Summary

The World Wide Web (Internet) has encroached upon the lives of people in many ways. Today, people go shopping, social networking, banking, researching, communicating and doing so many things on-line it is almost impossible to think a life without computers…
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