The Design Journal Business Concept - Essay Example

Product Design The Design Journal is an European reference index for areas in humanities. The website serves as an international reference journal for all aspects of design and allows avenues for these areas to be researched. The website provides links to journals that allow one to study an area of concentration and gain in-depth understanding of the relevance of humanities to people. With this knowledge, one can attempt to link the relevance of humanities to society and measure the importance of humanities to everyday life and use this information in their product design. The idea of the website is a product design that allow The journals are typically peered reviewed which allows for insight from minds with higher levels of learning in specific concentrations. The articles within the journals contain information from practitioners in specific concentrations who are abreast of recent trends or are attempting to set a new trend. The concept of the website itself can be a viable tool for those who are attempting to master a concentration in order to capitalize on a specific market. However, target market must be considered as the journals are full of articles that may cater to trends of a certain socio-class and since socio-class is a variable then socio-class must be taken into consideration when developing a marketing strategy. However, the concept itself of the website as a product design may prove useful as the customer of the website is broad and varies from the entrepreneur attempting to study a market to the student who likes to study the arts. The website has academic credentials therefore it can be referenced. The website can also be utilized by practitioners and researchers attempting to stay abreast of the evolution of humanities as the website is updated with timely and relevant research. The website is not just isolated to journals. The Design Journal website also provide links to relevant books that lend support for researched information in the concentration being studied. The grouping of journals and books from scholarly sources on countless forms of humanities broaden the customer base that much more. The idea that the website is utilized as a product design capitalizes on the usage of the internet which is the technological tool of the future. A business that utilizes the internet and provide a product/service with an internet customer base may prove viable as it surpasses country boarders and broadens the potential customer base to span as wide as the globe itself. The product/service of the website The Design Journal has the potential to establish a broad customer base as the humanities are parts of various aspects of everyday life and transcends socio-class. Humanities is an umbrella that can contain genres such as religion, art, music, home design, fashion, culture and politics. With all these areas and more being covered with pertinent information then the potential customer base can potentially touch all as all are affected by humanities. However, all do not study the humanities so those who want to be profound in humanities for whatever reason may be potential customers if they can be made aware of the website. The nature of the product design of the website may need more public relations opposed to publicity. Publicity can be explained as media exposure where public relations are long lasting relationships where both sides benefit. The website Step Inside Design give detail on public relations which is another aspect that is vital to product design. Public relations may serve the Design Journal business concept better as they offer a service that circumferences relationships. The nature of the Design Journal business concept is a give and take concept that requires the user to subscribe which will bring the client back on periodic occasions. Although publicity is needed on an continual basis to lure in clients and gain exposure, public relations would be more beneficial as the concept would be best served by long term relationships. The Design Journal may also want to adhere to the stick, buzz or viral approach in public relations. When looking for a concept to stick, one wants to introduce a new concept and get it to stick to the new customer. The buzz approach gets people to talking. This aspect wants people to converse about the idea and get people interested. Finally, the viral approach gets people to spread the word. This avenue makes the idea contagious where others catch on and get hooked on the idea. All three approaches may work for the Design Journal especially since its place of establishment is the internet. With the constant updating of pertinent information that affects everyday life of almost all individuals, the concept has the potential to stay with the potential customer. A buzz can be created as customers sample journals and books finding relevant information to their everyday lives. Once solid information is found that can affect ones life making life easier, then the word will begin to spread. If relevant information can be found by the masses without monetary commitment then the buzz will become viral helping to build a customer base as those with more interest will commit and subscribe. Another advantage to the Design Journal business concept is that it has the potential to cross socio-class. Although the journals and books are written by practitioners of higher learning, humanities affect all therefore the upper echelon is not the only individuals who can capitalize on the information. Ideas that may originally be marketed toward those of higher income can be taken, tweaked and applied to fit into the life of those with lower incomes. The Design Journal business concept is an excellent example of product design. Although it is not a tangible product itself, the concept usage of the internet as its mode of business allows for a customer base that spans as wide as the usage of the internet itself. The products and services that are offered affects all as the marketing of humanities transcends all human barriers such as socio-class and potentially allows for a wide customer base. Key Idea The paper shows how product design does not have to be a tangible or manufactured business concept. Product design is the idea of a business concept that can be either product or service which has the potential to be viable. The usage of the internet allows for the creation of the trade of product design across international boarders. The Design Journal business concept allows for the in-depth study of humanities which is an umbrella that covers various concentrations such as art, religion, music and entertainment. The information available can be used from a broad range of folks such as a college student or an entrepreneur. The information available on the website can be used for recreational purposes or referenced for scholastic research. The idea of the website as a product design is savvy as the potential customer base is large. Humanities affect all lives and the mode of business allows anyone in the world with internet access the capabilities to use the business product. The services provided transcend socio-class as humanities transcend socio-class as well. The paper also give suggestions of marketing the product design. Publicity should be sought, however public relations is deemed the best marketing tool as it calls for the building of long lasting relationships. Since the website will have return users, then public relations should be the mode of marketing that is heavily emphasized. Read More