Multimedia and Design Features - Essay Example

Multimedia and Design Emotional Design Norman D. A. (2004). Emotional design: Why We Love (Or Hate) Everyday Things. New York. ISBN 0-465-05135-9 People’s feelings and emotions are basic factors and human characteristics that are likely to change with subsequent alterations on how human intellects reach solutions to any problems based on individuals. This means that feelings and emotions towards designs cannot be unanimous to all people. The implication of this is that emotional designs have the capability to alter how the cognitive systems of people operate in relation to designs. It (Emotional Design) forms users’ views by motivating their motions. Designers have to take serious the aspect of intended users’ feelings about their products or services to ensure bigger sales and products’ use by the intended market population. Products’ analysis based on their attractive features to the user, design or model behaviors, and the general outlooks are expected by users to lead their emotional manifestations. Norman D. (2004) explains that the concept of designing includes principles that have both cognition and affective processes aimed at achieving user priorities on usability and efficiency of products. Norman adds further that the impacts and dominance of affective reactions towards emotional designs have come to be key factors that have to be considered because of the ideologies and available knowledge and skills in designing. In this respect, all things have cognitive constituents to assign meanings and affective modules for value assigning. For instance, studies on the current human behaviors have shown that human emotions are easily evoked by varied cues, and senses of touch as some of the most emotionally changed criteria. Emotional design has infiltrated into every aspect of design to include the continuous research works and findings on usability design that requires subjective, post-positive, and experiential mental attitudes. Subjectivity in design, however, ensures incorporation of the key user-design-centered principles which include the practices of: i. Good understanding of users’ needs in terms of feeling, touch e.t.c. ii. Active User involvement in the entire design/ development processes. iii. User-centered evaluation. iv. A gist on the tasks and environment of the design. v. The process of development and implementation. vi. Address of the summative user experience. From my point of view, Norman was determined to set a practical philosophy that user-centered designs should involve simplification of marketing task structures, making entities perceptible, mapping aptly, and exploiting the enormous powers of constraints. This means that technological inventions have got a different ways of analysis. They are currently not viewed in respect to how complicated and expensive they may be, but rather the levels of their user friendliness and emotional affection affiliations that come with them. IPod and Philosophy Wittkower D.E. (2008). (Ed.). IPod and philosophy: iCon of an ePoch. Philosophical perceptions have changed over time as influenced by the changes in the social Medias in terms of their operations and influences they create on people (both young and old). In the initial times, artistic qualifications were focused on functionality and productivity. This has been which has been replaced with the quality of attractiveness and usability in designing. The varied aspects of iPod device, a portable audio player as Wittkower describes it, has philosophical characteristics that creates very close link and therefore greatly influencing the cultural practices of its users in the sense of a new venue for philosophy electronic books, a device of community or isolation among its users. Results of the mini project My experience out of the use and an attempt to assemble the various sections of the tool kit made me realize the ideological concept explained by Wittkower that the new technological inversion used in the development of iPod is a symbolic improvement and creation of change. The parts of the appliance and its use considers all ages by factoring in such an invention in design and an innovation in technology. There was also need for me to have concepts on the philosophy of iPod and the iPod technological understandings so as to determine the core relationships of mediation that explains the extent to which this technology together with its users are correlated. Social Media Marketing Evans A. Liana "Li." (2010). Social media marketing: strategies for engaging in Face book, Twitter and other social media According to Evans A. L. (2010) “Social Media Marketing” in relation to social media, she gives the definition that; Social media marketing is a practice of marketing done through the use of social networks that exist between the marketing organizations and the intended market population. A preference on Social Media is always made because it provides a cheap means for individuals and business organizations to reach a greater number of users. The greater number of users alternatively means gaining brand recognition as may be the desire of organizations’ or business’ operators. Social media networks have greater advantages to business organizations using the applications. Just to elaborate, social networks already have composed user communities, businesses and organizations that are can enable for a quick exposure to the market and become customers. When all social networks are compared to other organic traffics, some differences in terms of marketing advantages are realized. One main pro for this is the immediate responses for messages sent within the network structures via the social networks with people reading the adverts and responding appropriately based on their feelings and taste about the products. This too provides a cheaper means of carrying out market research about any products. Comparing the different social media devices, they present their varied characteristics/ features on how they ensure full engagement of their users in their defined ways. These ways include: i. Free advertisement: For business organization, this strategy has helped them to save as far as advertisement is concerned to a greater percentage. The costs of advertisement, i.e. through radios, newspapers, journals, magazines and televisions has risen in the near past due to numerous businesses initiated and improved means of operations. Besides the advantages identified, it has also comes with a weakness of limited categories of clients that may be reached through it. ii. Paid advertisement: This is the second option by these Social media industries to allow for extensive reach to specifically the targeted market population. This option of paid advertisement accounts was intended for businesses and organizations because of its flexibility. Reasons to have this paid advertisement as the best option by any business organizations are its improved features which gives it more advantages over the free advertisement profile. For the virtual stores, neglect to the crucial importance of engaging in a social media for its advancement is true as a greater advantage in the current days of electronic marketing and promotion of goods and services. Is she really serious in providing a good experience to the prospects while one is manoeuvring them into buying the product? Social Media offers platforms that effectively allow for exchange of ideas and marketing opportunities for businesses. This is and can be used to get to know or get views of users as far as their products are received in the market. The “LIKE”, ”DISLIKE”, ”SHARE”, and “COMMENT” options provided on these Social Medias can help those charged with the responsibility of marketing a product to get the mood, taste, feel and advice about a product from their viewers and clients. Please note that you have been on the receiving end of thousands of such attempts to sell to you. How honest are these social media attempts to get you to buy? The 24/7/365 days’ active Social Media accounts is ranked very high in terms of their marketing results. New clients or customers may want to know about a product before doing the actual purchase. Therefore, it is only through active accounts that they are able to get immediate feedback to their questions in relation to the products and services being offered. The level of honesty is quite good because of the laws that govern such media and their users, unless otherwise. Did you ever get the feeling that the people who are advertising and promoting care about your own personal feelings at all? Regarding their extensive efforts to ensure that they are ever available to respond to any issues regarding their products or services, I feel they care for each and every client. Consequently, the ability for such people to take in comments of people as on the Social Media and make necessary adjustments to ensure that that they meet their customers’ request is another proof that they care about the market populations’ feelings. Did you ever feel that you were being manipulated? For one who understands that Marketing is all to do with persuasions, I would not accept that manipulation is used on the Social Media. In the first instance, laws govern the use of such media. Secondly, marketing creates the image of an organization. An attempt to use it poorly will result into poor image of the organization. Did you sometimes see yourself as prey, surrounded by salesmen who were like predators? Being surrounded by a number of salesmen in the social media networks is an opportunity for me (as a buyer) to have a variety of options to choose from. I never perceive them as predators since out of the products and services that they offer, I am able to make my best choice and acquire whatever I need depending on my feel and tastes. Whereas the term “predator” may mean negative in a literal context, when it comes to e-marketing it all means a variety of businesses that offer their goods and services to the buying population. References Norman, D. (2004). Emotional Design: Why we love (or hate) everyday things. New York: Basic Books. Wittkower D.E. (2008). (Ed.). IPod and Philosophy: iCon of an ePoch. Evans A., Liana "Li". (2010). Social Media Marketing: strategies for engaging in Face book, Twitter and other social media. Read More