Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

SEO Search Engine Optimization - Research Paper Example

Comments (0) Cite this document
SEO or Search Engine Optimization is defined as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines” ( 2014). Plainly, it simply meant as “the process of improving the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
SEO Search Engine Optimization
Read TextPreview

Extract of sample "SEO Search Engine Optimization"

Teacher Search Engine Optimization (SEO) SEO or Search Engine Optimization is defined as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines” ( 2014). Plainly, it simply meant as “the process of improving the position that your website” (Lines). In general, websites that appear on top of the stack of the search will get more traffic and therefore more potential business (Lines). SEO is also more commonly known as the process where websites are ranked by search engines such Google, Yahoo and Bing. Their ranking in Search Engine Optimization depends on several factors such as relevance, page title and relevance of words used. Other factors include reputation of the website and links.
How does SEO work where it used
SEO works by crawling, indexing, processing, calculating relevancy, and retrieving whose final results is the ranking of website. Crawling meant a use of software such as Gooblebot to track website pages and to enable indexing or the sorting of website. Relevance is the determination whether a website has an appeal and the number of times it was visited in the retrieving two ( SEO can be used in almost anything in the website but particularly among business organizations where being on top of the search would mean more visits that could translate to potential business.
Strategy on how to be on the first page
One of the most common strategy to improve SEO ranking is to make sure that the word choices and phrases in the home page are relevant to what the website is all about. For example, if it is website is about sports, then the word “sports” should be used in the home page.
Page title is also key in increasing the rank of a website in SEO by using performing keywords. Links that direct visitors from other websites including reviews coming from third parties such as bloggers can increase the ranking of a website. Its reputation should also be protected to avoid being penalized by search engines that would deteriorate its ranking in the SEO.
In short, “everything that you do with your website, in terms of SEO, matters” (Ingham). SEO basically works like scoreboard that one wanted to climb without breaking the rules (Ingham).
Metrices to track to keep on top
Since SEO is just like a scoreboard, there are certain metrices that are key to a website’s staying on top. These metrices are;
1. Search engine share of referring visits – this could include direct navigation and referral traffic or visits done through a link and queries that resulted to a traffic.
2. Visits referred by specific search engine – simply meant how many visits landed by using Google or Bing or other search engines.
3. Visits referred by specific search engine terms and phrases – the use of words and phrases to make a search in search engines.
4. Conversion rate by search query/phrase – the actual visit landed on the page by the queries of particular word or phrase encoded in search engines.
Works Cited
"I. Introduction – What Is SEO." What Is SEO. N.p., n.d. Web. 23 Oct. 2014. .
Ingham, Edmund. "The SEO Secrets Every Business Should Know." Forbes. Forbes Magazine, 23 Oct. 2014. Web. 23 Oct. 2014. .
Lines, Natalie. "What is SEO and how can it help my websites Google visibility?."The Guardian. N.p., 7 July 2014. Web. 23 Oct. 2014. .
"SEO: The Free Beginners Guide from Moz." Moz. N.p., n.d. Web. 23 Oct. 2014. .
"What Is SEO / Search Engine Optimization?." Search Engine Land. N.p., n.d. Web. 23 Oct. 2014. . Read More
Cite this document
  • APA
  • MLA
(“SEO Search Engine Optimization Research Paper Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from
(SEO Search Engine Optimization Research Paper Example | Topics and Well Written Essays - 500 Words)
“SEO Search Engine Optimization Research Paper Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF SEO Search Engine Optimization

Ensuring Appropriate Search Engine Registration

... not be appropriate. The most important part of search engine marketing is the search engine optimization. It uses the description and keywords and gives the platform to optimize a website’s pages. In the process, the registration creates incoming links to your site and the more relevant links coming in to the site the better it is for a website. The keywords, mentioned above, are only effective if they are included within the text on the website pages. Choosing keywords is a vital step in search engine registration and one should look carefully. First, looking for words that are repeated often gives better success. While many search engines may not use these words to do the ranking of websites they are still useful in placing a website...
10 Pages(2500 words)Essay

The Importance of Search Engine Optimization / Search Engine Marketing for B2B Marketers by Paul Bruemmer

...?The article that will be analyzed in this paper is The Importance of Search Engine Optimization Search Engine Marketing for B2B Marketers written by Paul Bruemmer. It discusses the reasons why search engine optimization can add a lot of value to your online advertisement efforts. The reason that search engine optimization is such an attractive marketing practice is because it leads to customer traffic that is acquired in a voluntary and non-intrusive manner. The most efficient and effective manner to research for products is through the internet. B2B transactions differ from other transactions because they require coordination between different persons. A research study in which over 1500 businesses participated led the following findings...
2 Pages(500 words)Article

Search Engine Optimization

... of ethics, relevance, and content. This is because each follows its own code of conduct to ensure that clients (websites) become and remain visible, but only white hat works for maintaining visibility. Works cited Wilding, Roy. Top 5 White Hat and Black Hat Search Optimization Techniques. PushON. n.d. Web. 14 Mar. 2013.<> Smith, Val. Why Black Hats always win. 2010. Web. 14 Mar. 2013. Revenuewire “White Hat vs. Black Hat Search Engine Optimization”. n.d. Web. 14 Mar. 2013. Creative Momentum. White Hat SEO vs. Black Hat SEO. n.d. Web. 14 Mar. 2013.
3 Pages(750 words)Research Paper

Search Engine Advertising

...? Advertisement Number: Lecturer: Question one Intermittent advertising should be applied in our advertising. This is because of the fact that we will have to satisfy the clients that we have before getting other clients. It is important that an e-commerce site satisfies the clients that they have before getting new ones. It is important to understand the needs of the new clients before getting new ones whose needs we are not aware. This way, we will be able to have high rating from the clients. Jupiter communications consumer survey data observes that 81 % of people who are regular internet users locate websites through the use of search engines. The article further indicates that 54% of online shoppers who are experienced in shopping...
4 Pages(1000 words)Essay

Search engine industry

...1. Discuss competition in the search engine industry. Which of the five competitive forces seem strongest Weakest What is your assessment of overallindustry attractiveness Search Engine Industry Search engine industry can be characterized as dynamic and hypercompetitive in terms of technology improvements and innovations. There exists a strong desire among competing companies to alter the current platform of search engine through better technology or wide product/service offerings. Major players are Google, Yahoo, MSN, Ask Jeeves, and AOL/Netscape Main focus of competition and end goal primarily is to provide the most relevant search results in the least possible time. However, customer needs are constantly evolving and they lately...
3 Pages(750 words)Essay

Explain search engine marketing

...Search Engine Marketing The role of technology in advertising is evolving. The internet is rapidly becoming an avenue for business people to advertise their products. The globalization of markets has significantly influenced the use of internet for advertising of products. Search Engine Marketing (SEM) increases the visibility of a website in the search engine results page (SERP). It mainly comprises of Search Engine Optimization (SEO) or Pay per Click so as to increase the ranking of the website ranking on the SERP (Andreas, 2008). SEO involves adjusting or rewriting the website content so as to achieve a higher ranking on the search engine pages. On the other hand, Pay per Click increases the visibility of the paid components only...
2 Pages(500 words)Article

SEO(search engine optimization)

... Lecturer SEO Tactic Introduction SEO is an acronym which refers to Search Engine Optimizer. In simple terms, it is a technique that is uses the page of a search engine such as Yahoo and Google to increase the number of visitors to a web site. It is a very important technology which helps to ensure that the web site is made accessible to those who are looking for it. Therefore, it is made available in the search engine foe the users to reach it and get the necessary information that they need to get from it. In order to achieve the required success, the web site should have good features which will increase its chances of being accessed by the internet users. SEO Tactics The SEO tactic used in the provided html is White Hat SEO...
2 Pages(500 words)Assignment

Search engine marketing

... Search engine marketing Travel industry has advanced dramatically through the introduction of the internet and has been promoted by social media, mobile web and online distribution. These key players have changed how we connect, convert and engage with customers. The models of these channels is through extranet and air space communication and have enhanced cost effectiveness, more online bookings, price integrity and easy reach of targeted segments of customers (Kennedy & Hauksson, pg.67). Their major characteristics relate to speed, effectiveness and vast storage. Players relate to Online Travel Agencies, Global Distribution System and Orbitz. #2 Players in the search engine marketing industry relate to, Rough Guides...
1 Pages(250 words)Research Paper

The Search Engine Google

This report will be focusing on the search engine Google as an example. Another reason that we use Google is that it also provides results to other “partner” search engines and website directories, so a well-advertised position or number 1 ranking in Google will mostly land a number 1 ranking in other search engines such as Yahoo, Lycos, AOL, Netscape, EarthLink, and MSN as well (Sisson, 2006 p.9).
Search engines are a unique and effective way to advertise. They provide targeted advertising and can bring in specific types of customers. Search engines are advantageous because they allow you to sell “what your customers want when they want it” (Wall, 2006 pp. 8-9). For example, when you are looking to b...
10 Pages(2500 words)Term Paper

Googles Search Engine Market Share

...Company Analysis Table of Contents II. Mission and Vision Statement 2 III. Strategy 3 IV. Objectives 4 V. SWOT Analysis 5 A. Strengths 5 B. Weaknesses 6 C. Opportunities 6 D. Threats 7 VI. Porter’s Five Forces 7 A. Competitor Rivalry 7 B. Buyer Bargaining Leverage/Power 8 C. Supplier Bargaining Power 8 D. Threat of New Entrants 8 E. Threat of Substitutes 9 VII. Competitor Profile Matrix 9 VIII. EFE 10 IX. IFE 10 X. Brief Financial Analysis 11 Works Cited 13 I. Company History Google is in the business of providing targeted ads culled from its search engine capabilities, and touts itself as the organizer of the information present in the world, and in particular on the Internet. As a worldwide concern, its key business growth drivers...
11 Pages(2750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic SEO Search Engine Optimization for FREE!

Contact Us