SEO or Search Engine Optimization is defined as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines” (searchengineland.com 2014). Plainly, it simply meant as “the process of improving the…
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Their ranking in Search Engine Optimization depends on several factors such as relevance, page title and relevance of words used. Other factors include reputation of the website and links.
SEO works by crawling, indexing, processing, calculating relevancy, and retrieving whose final results is the ranking of website. Crawling meant a use of software such as Gooblebot to track website pages and to enable indexing or the sorting of website. Relevance is the determination whether a website has an appeal and the number of times it was visited in the retrieving two (www.webconfs.com). SEO can be used in almost anything in the website but particularly among business organizations where being on top of the search would mean more visits that could translate to potential business.
One of the most common strategy to improve SEO ranking is to make sure that the word choices and phrases in the home page are relevant to what the website is all about. For example, if it is website is about sports, then the word “sports” should be used in the home page.
Page title is also key in increasing the rank of a website in SEO by using performing keywords. Links that direct visitors from other websites including reviews coming from third parties such as bloggers can increase the ranking of a website. Its reputation should also be protected to avoid being penalized by search engines that would deteriorate its ranking in the SEO.
Ingham, Edmund. "The SEO Secrets Every Business Should Know." Forbes. Forbes Magazine, 23 Oct. 2014. Web. 23 Oct. 2014. .
Lines, Natalie. "What is SEO and how can it help my websites Google visibility?."The Guardian. N.p., 7 July 2014. Web. 23 Oct. 2014.
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