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The kiosks eliminate some of the volume at information booths, while also helping reduce foot traffic flow issues created when visitors are undecided or are lost. They are not designed for huge profit, though users will have an option to print a map to take with them for 2 euros. The real advantage of a kiosk is to promote self-service among consumers and provide them with a higher level of service” (Sweeney). The kiosks will be used for the first time by London Olympic Games officials, as a test for future games and events. Our company receives a stipend for design and development costs. Physical machines are provided by a kiosk designer/supplier. The vending machine systems used to collect coins will be installed by a London vending company. Depending on the success of this project, future contracts may be realized by our company and the others involved in putting the kiosks together. Visitors will use one of four kiosk terminals in one of four locations, to obtain event and location information at specific hours. They will have the option of printing the on screen map to share with others in their party or to save time that would be required to return to the kiosk to obtain forgotten information again. Visitors will be able to select one of nineteen languages from the main screen. The next screen will ask for more input information of event or hour. Output display will provide the desired event and all others held at that hour.
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This report begins with a background analysis of 2012 London Olympics which has generated huge public interests. Since Olympics is enjoyed by all people irrespective of age differences, the marketing communication process of 2012 London Olympics targets all people including, children, teenagers, adults and old people.
The events will continue for month and a half from 27th July to 12th August 2012 and will contain nearly 300 gaming events in various categories. This is the third time England is organizing Olympics. Prior to this, England had the honors of arranging them in 1908 and 1948(Barrow, 2011).
International Logistics: T&L "Logistics is essentially the glue that joins every part of the business together" Andy Haines, Supply Chain Director - T&L “Inventory mismanagement is a common characteristic of a troubled company” Finkin, 1988: 75 Contemporary business environment is indicative of a highly competitive marketplace wherein every organization is involved in applying innovative strategies which seek to align their resources in a manner that help them gain a niche in their respective industries, and attract a larger consumer base in the process.
Organisational Structure The London Olympics and Paralympics games organised a committee which was to look after at the affairs of the event, LOCOG was created with Lord Coe as its Chair. This committee is responsible for staging the games and to raise funds by means of sponsorship.
The report has discussed the effectiveness of using sponsors to promote the event. It has discussed the case of McDonald's as an official partner and concluded that it has been very successful in promoting the 2012 Olympics amongst the market segments identified.
Creation of new jobs is always a pressing priority, and the spreading tentacles of the hospitality sector have many advantages in this respect. The connection between tourism and jobs, as well as with enterprises
reasing in terms of budgets and scale of plans for the site and program to ensure that the Olympics site would accommodate the size of expected attendees, as well as their security, personal and professional needs.
It is in this regard that this essay aims to closely examine
It is mentioned that Olympics 2012 would take place in London. This is the third time in history when the city has been given this honor to host the event. The last two times it hosted the event in 1940 and 1948. London won the bid out of four big cities: Paris, Moscow and New York in a close one-on-one with Paris by 4 votes.
These disciplines in total conduct more than 300 sporting events, further signifying its larger appeal in the global platform. The last Olympic Games were hosted by London in the year 2012 (Hunter, 2012). Gray (2012) in a report
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