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Acknowledgement of the Importance of Multicultarism - Essay Example

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The paper "Acknowledgement of the Importance of Multicultarism" states that working in an international business environment is like the rainbow, where every colour is unique in its own way, every colour is pretty when used right but it can appear quite ugly when misused…
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Acknowledgement of the Importance of Multicultarism
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Download file to see previous pages The features of the local market are very different from those of the international market, this means that for people willing and intending to expand their business, a good analysis of the market environment in the new business environment plays an important role in ensuring that the intended business starts on a good note (Marie 2011 245). The cultural dimension of the international business environment brings along different features which are well mastered, can give a business the much-needed cutting edge in getting started and succeeding, on the contrary, lack of this understanding confronts the business with culture shocks that can be detrimental to the smooth operations of the business (Dunn 2000 245). This may range from the values held on different processes in product promotion, branding of some goods and services to the effectiveness of human resources.
Graduates intending to pursue business careers in multinational business corporations should therefore make enough research on the kinds of cultural practices that are undertaken in the country. In the same way, business owners have to be keen on the kinds of practices that are acceptable in that region too, this way, they will understand how to establish communication channels and systems as well as proper ways of human resource management for the success of the business (Schmidt 2007 24; Wessendorf 2010 59). This assignment considers how you can best maintain strong international business relations between your company and customers or partners.
One of the goals and objectives of business owners is to see them grow and expand, this way; the business is assured of an increased market share and thus increased profits (Collins 2008 104). Increasing market share for a business depends on the strategies adopted by the business to ensure that it is better placed to increase its customer base. ...Download file to see next pages Read More
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