Free

Analyzing a text - Essay Example

Comments (0) Cite this document
Summary
Name Professor Class Date Advertisement for Analysis: Samsung Note II Link: http://www.youtube.com/watch?v=KJ9GhdjX2hE As a subject for analysis in this paper, the commercial of Samsung Note 2 was chosen. The commercial contained very minimal text and was limited only to a description that the phone has AMOLED screen and that the device is a smartphone, tablet, notepad, planner and a game…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Analyzing a text
Read TextPreview

Extract of sample "Analyzing a text"

Advertisement for Analysis: Samsung II Link: http www.youtube.com/watch?v=KJ9GhdjX2hE As a for analysis in this paper, the commercial of Samsung Note 2 was chosen. The commercial contained very minimal text and was limited only to a description that the phone has AMOLED screen and that the device is a smartphone, tablet, notepad, planner and a game. The rest of the commercial was filled with visual against the backdrop of a music. People may ask the the most obvious question about this commercial was why there was no text or even a voice over describing the phone? When I wrote this paper and stumbled on the commercial, I asked the same question. Reflecting about it, I figured that the removal of text in the commercial was deliberate and that the format and presentation has subtle messages on its audience with the ultimate objective of enticing its audience to buy the product. The absence of words is not a shortcoming of the production people who did the commercial. It is a product of careful research about its target market and their characteristics and the commercial was presented based on the characteristic of its target market. The target market of smart device (it is not just a smart phone) are people who are technology savvy people who are receptive to try new technology and uses technology a lot. Obviously that characteristic points to young people like me and young professionals who are fascinated and uses technology a lot. The cliche that “a picture says a thousand words” applies to this commercial. There were almost no words yet the commercial was able to engage its target audience with the product by showing what the product can do as it pushes the limit of what cellphones can do by several notches that it is no longer just a cellphone anymore because there are a lot of things we can do on it in addition to making calls and texts. The abssence of excessive descriptive words induce the audience to focus on the visuals. The visual video in turn enthralled its audience with the capability of the phone and what be done about it. There was also no voice over to prescribe what we should do with those features and in effect, the commercial just left the audience to their imagination of what they can do with those features including me because the possibilities are really endless. I was imagining doing the visual presentation of a report on my phone and just bluetooth it to my computer to integrate it with text. On the fun side, cropping the picture out easily suggest endless possibility of I can do with pictures. And all this can be done with a handheld device. It is also important to note that the use of heavy visuals and no voice over in the commercial also recognizes the personality of its audience. Albeit it is sometimes painful to admit, our generation have shorter attention span and we rely heavily on multi media to absorb things and most of my generation do not like to be told what to do. The subtleties of the commercial knew that which explains why the commercial was presented like a demonstration with nice and colorful videos and does not tell us what we can do about it. The video were also fast moving to the next feature after briefly demonstrating a certain feature. For example, after it briefly showed that it has nice resolution, it moved quickly on its drawing capability and it did not even stay long on that part. This was intuitive on part of production people who obviously have studied its target market. It recognizes that we get things fast visually and once we know about it, visuals have to move along otherwise we will get bored. The over all manner and format of the commercial also put forward a “smart personality “ which is appropriate for the product that it endorses. The commercial has a smart personality just like the product it endorses because it is efficient in conveying information and was able to communicate what a revolutionary cellphone/device can do in just a minute. The ultimate test of the efficacy of this commercial is to determine how did the target market responded to the product that it is selling. It is a common knowledge now that Samsung is the only serious contender to the legendary Apple iPhone that at some point, Samsung even outsold Apple in the market. This would not have been possible had the commercial that entices the consumer to buy the product was not effective. Indeed the commercial was effective in influencing us to buy the product. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Analyzing a text Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Analyzing a text Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/creative-writing/1472078-analyzing-a-text
(Analyzing a Text Essay Example | Topics and Well Written Essays - 750 Words)
Analyzing a Text Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/creative-writing/1472078-analyzing-a-text.
“Analyzing a Text Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/creative-writing/1472078-analyzing-a-text.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Analyzing a text

Analyzing Othello

...? 5 February, Analysis of Othello: Readers are overwhelmed with the tragic end of innocent Desdemona and in their grief, loathe Othello with undue hatred and consider him wrongful in his act of suspecting his wife and blindly trusting Lago. However, this is not true. The plot made by Lago was too strong and appealing for Othello to reject. Lago assumed a very intimate relationship with Othello and hence, was able to retrieve the handkerchief that Othello so adorned as the symbol of his love and relationship with Desdemona. Lago was careful enough to burn the match on both ends. He had taken both Othello and Cassio into complete confidence. He knew Othello was aware of his real battle skills and earned Cassio’s sincerity... 5 February,...
1 Pages(250 words)Essay

Analyzing Visual Text

... Task: Analyzing Visual Text Literature is one of the widest areas of study. It involves different branches of knowledge. For instance, movie and film analysis, visual texts analysis as well as photo analysis. This essay will lucidly concentrate on the detailed analysis of the play. It will handle some of the common themes in the play such as racism and gender related issues. In general, the paper will employ the inquisitive and criticism styles of analyzing the given texts. To begin with, racism in the excerpt is evident from the first speaker Song. He is a French man who travelled to China and reveals how the Chinese treated him on his arrival. He says that they never cared for him. He accuses them of being stingy. To him... towards the...
5 Pages(1250 words)Essay

Analyzing

...Analyzing American Public Schools United s public education system has undergone several reforms in the past mostly intended to improve performance and graduation rate. However due to certain underlying issues, certain population of students are succeeding in US public schools and others are not. This can be attested to by the consistent reduction in the graduation rates and consistent poor test results across many public schools. Moreover, the United States has begun experiencing the impact of low performance since most American graduates cannot be employed and the nation has to depend on graduates from Europe and Asian countries. However, many American believe in the ability of their public education to satisfy the...
3 Pages(750 words)Essay

Text

...? Tourism Education Life Begins at 40 Introduction Tourism as a was incorporated forty years ago when experts began laying emphasis on key changes like incorporating it as study subject in various levels and educating the society on the key importance of protecting tourism. Over the years, tourism has taken a different dimension which has positively enhanced the field as more changes are being witnessed in the industry today. Authors have come with different scholarly articles aimed at improving the field and educating masses on the importance and significance of tourism to the society. Four Stages of Development There are four stages involved in the development of tourism. They four stages of development majorly rely on advocacy... Tourism...
4 Pages(1000 words)Essay

Text analysis

...Ethics, Values and Morality Academic The case study describes an issue with ethical choices with the division made by making a choice over foundational beliefs or by understanding different perspectives of the situation. To approach the case study, there was an understanding of morality from different perspectives, including laws, religion and foundational beliefs. Understanding how each individual would be affected was also analyzed. The decision which was made was to follow the basic laws as this also provided a positive outcome for those involved. 1. Morality is reliant on personal beliefs, religious thoughts and how one acts. If an individual believes something is right, or moral, they will act in a way to show...
2 Pages(500 words)Essay

An Analysis of an Image and Text of Works of Art

...Image and Text Analysis The paper is aimed to analyze and compare the two works of art. One is expressed through color, The Street by Balthus in 1933, an oil painting. The other is The Street by Stephen Dobyns which is expressed through words. The two works of art explored the same topic which is the street. From the two works, the street has been given a different color and can be perceived in a different light, but which can give more meaning? In a normal point of view, a narrow street can be ignored but through the eyes of the artistic beholders such as the writer and the painter, different meaning came out of a simple scenario. The painting was able to capture the different emotions of the narrow...
1 Pages(250 words)Assignment

Analyzing stories

... English 26 August Symbolism The story is about a young man who is travelling with no direction or destination in particular. As he travels, he remembers his life as a young boy and how everyone treated him. Tengo was a young boy when he lost his mother, and was brought up by his father, who hated him, especially because of his excellent grades and brightness. His father would often interrupt him to do house chores or discipline him (Murakami, newyorker.com). Tengo never grew up like other children as his father made him work even on Sundays. His father’s reason was that he couldn’t leave young Tengo at home alone. Another reason was it was important for young Tengo to know the kind of work he did. Tengo often wondered why his... English 26...
2 Pages(500 words)Essay

TEXT

...The chapter ‘Marketing: Providing Value to explains the concept of marketing in a simple and effective manner as well as related terms and concepts which are aimed at creating superior value for the customers. A layman would think of marketing as similar to advertising or an activity that focuses only on buying and selling- in reality, it is about maintaining strong relationship to the customers by providing them value. The concept of marketing places the needs of the customers at the top and then satisfies their needs by providing desired products and services while ensuring the involvement of the entire organization. In order to implement this marketing concept, the target market is identified first and segmentation is carried... chapter...
1 Pages(250 words)Article

Analyzing Risk

...GBATT EXECUTIVE SUMMARY GBATT’s intention of expanding its operations into Brazil requires evaluation of all the possible risks. Evaluation of the risks will enable the management to further assess the viability of investing in Brazil or not. It is therefore important to categorically analyse exchange, country and political risks which are the most important factors to consider before moving to a new country. Foreign Exchange Risk Potential fluctuations in the exchange rate may pose serious danger to GBTTA. Some of the factors that may cause the fluctuations include import and export operations, socio-political situation, economic indicators, market liquidity and the Central bank interventions (Gray, 2013). Serious fluctuations... EXECUTIVE...
3 Pages(750 words)Assignment

Text

...to cater for the diversity of the sample used (Wong & Ko, 2009 p197). The questions were translated from either English or Chinese and back to ensure no cultural or workplace bias was present. 24 individuals consisting of academia, HR professionals, master students in universities pursuing hospitality management, management staffs in hotels and hotel workers participated in the pilot study conducted in two phases. The diverse sample increased the reliability and appropriateness of the data. The data collected was analyzed using the dendrogram method in order to develop a cluster of six dimensions for use in the main study. The analysis was necessary in order to shape and define the final research instruments such that it...
9 Pages(2250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Analyzing a text for FREE!

Contact Us