Analyzing a text - Essay Example

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Name Professor Class Date Advertisement for Analysis: Samsung Note II Link: As a subject for analysis in this paper, the commercial of Samsung Note 2 was chosen. The commercial contained very minimal text and was limited only to a description that the phone has AMOLED screen and that the device is a smartphone, tablet, notepad, planner and a game…
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Analyzing a text
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Advertisement for Analysis: Samsung II Link: http As a for analysis in this paper, the commercial of Samsung Note 2 was chosen. The commercial contained very minimal text and was limited only to a description that the phone has AMOLED screen and that the device is a smartphone, tablet, notepad, planner and a game. The rest of the commercial was filled with visual against the backdrop of a music. People may ask the the most obvious question about this commercial was why there was no text or even a voice over describing the phone? When I wrote this paper and stumbled on the commercial, I asked the same question. Reflecting about it, I figured that the removal of text in the commercial was deliberate and that the format and presentation has subtle messages on its audience with the ultimate objective of enticing its audience to buy the product. The absence of words is not a shortcoming of the production people who did the commercial. It is a product of careful research about its target market and their characteristics and the commercial was presented based on the characteristic of its target market. The target market of smart device (it is not just a smart phone) are people who are technology savvy people who are receptive to try new technology and uses technology a lot. Obviously that characteristic points to young people like me and young professionals who are fascinated and uses technology a lot. The cliche that “a picture says a thousand words” applies to this commercial. There were almost no words yet the commercial was able to engage its target audience with the product by showing what the product can do as it pushes the limit of what cellphones can do by several notches that it is no longer just a cellphone anymore because there are a lot of things we can do on it in addition to making calls and texts. The abssence of excessive descriptive words induce the audience to focus on the visuals. The visual video in turn enthralled its audience with the capability of the phone and what be done about it. There was also no voice over to prescribe what we should do with those features and in effect, the commercial just left the audience to their imagination of what they can do with those features including me because the possibilities are really endless. I was imagining doing the visual presentation of a report on my phone and just bluetooth it to my computer to integrate it with text. On the fun side, cropping the picture out easily suggest endless possibility of I can do with pictures. And all this can be done with a handheld device. It is also important to note that the use of heavy visuals and no voice over in the commercial also recognizes the personality of its audience. Albeit it is sometimes painful to admit, our generation have shorter attention span and we rely heavily on multi media to absorb things and most of my generation do not like to be told what to do. The subtleties of the commercial knew that which explains why the commercial was presented like a demonstration with nice and colorful videos and does not tell us what we can do about it. The video were also fast moving to the next feature after briefly demonstrating a certain feature. For example, after it briefly showed that it has nice resolution, it moved quickly on its drawing capability and it did not even stay long on that part. This was intuitive on part of production people who obviously have studied its target market. It recognizes that we get things fast visually and once we know about it, visuals have to move along otherwise we will get bored. The over all manner and format of the commercial also put forward a “smart personality “ which is appropriate for the product that it endorses. The commercial has a smart personality just like the product it endorses because it is efficient in conveying information and was able to communicate what a revolutionary cellphone/device can do in just a minute. The ultimate test of the efficacy of this commercial is to determine how did the target market responded to the product that it is selling. It is a common knowledge now that Samsung is the only serious contender to the legendary Apple iPhone that at some point, Samsung even outsold Apple in the market. This would not have been possible had the commercial that entices the consumer to buy the product was not effective. Indeed the commercial was effective in influencing us to buy the product. Read More
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