Advertisement for Analysis: Samsung Note II - Essay Example

The absence of words is not a shortcoming of the production people who did the commercial. It is a product of careful research about its target market and their characteristics and the commercial was presented based on the characteristic of its target market.

The target market of smart device (it is not just a smartphone) are people who are technology savvy people who are receptive to trying new technology and who uses technology a lot. Obviously that characteristic points to young people like me and young professionals who are fascinated and use technology a lot. The cliche that “a picture says a thousand words” applies to this commercial. There were almost no words yet the commercial was able to engage its target audience with the product by showing what the product can do as it pushes the limit of what cellphones can do by several notches that it is no longer just a cellphone anymore because there are a lot of things we can do on it in addition to making calls and texts.

The absence of excessive descriptive words induces the audience to focus on the visuals. The visual video in turn enthralled its audience with the capability of the phone and what to be done about it. There was also no voice-over to prescribe what we should do with those features and in effect, the commercial just left the audience to their what they can do with those features including me because the possibilities are endless. I was imagining doing the visual presentation of a report on my phone and just Bluetooth it to my computer to integrate it with text.

On the fun side, cropping the picture out easily suggests the endless possibility of what I can do with pictures. And all this can be done with a handheld device. It is also important to note that the use of heavy visuals and no voice-over in the commercial also recognizes the personality of its audience. Albeit absences are painful to admit, our generation has a shorter attention span and we rely heavily on multi-media to absorb things most of my generation does not like to be told what to do. The subtleties of the commercial knew that it explains why the commercial was presented like a demonstration with nice and colorful videos and does not tell us what we can do about it.

The video was also fast-moving to the next feature after briefly demonstrating a certain feature. For example, after it briefly showed that it has a nice resolution, it moved quickly on its drawing capability and it did not even stay long on that part. This was intuitive on the part of production people who obviously have studied its target market. It recognizes that we get things fast visually and once we know about it, visual voice-over moves along otherwise we will get bored. overall all manner and format of the commercial also put forward a “smart personality which is appropriate for the product that it endorses.

The commercial has a smart personality just like the product it endorses because it is efficient in conveying information and was able to communicate what a revolutionary cellphone/device can do in just a minute. The ultimate test of the efficacy of this commercial is to determinator the fast-moving market response to the product that it is selling. Common knowledge edge now that Samsung is the only serious coa tender to the legendary Apple iPhone that at some point, Samsung even outsold Apple in the market. This would not have been possible had the commercial that consumers to buy the product was not effective. Indeed the commercial was effective in influencing us to buy the product.