Irish Ferries Strategic Management
12 pages (3000 words)
, Case Study
It is the leading ferry operator in Ireland, and runs ferry services from Ireland to UK and France (Irish Ferries). The current turnover is 197.9 million with an operating profit of 40.9 million (Annual Report 2007, 47).
Irish Ferries operates on four routes, viz., Dublin-Holyhead (England), Rosslare-Pembroke (England), Rosslare-Cherbourg (France), Rosslare-Roscoff (France).