MTV Networks - the Arabian Challenge
2 pages (500 words)
, Case Study
For instance, whereas people from the west have been observed to dress modernly, in suits, T-shirts and Jeans, in the Arabic nations, men have been seen to uphold their traditional dressing methods with women also frequently dressing in veils. In fact, Roedy, MTV’s Vice President, illustrates that the company would employ a localization strategy since it not only reflected but also respected the audience culture.