International Culture Cross - the FIFA World-Cup - Case Study Example

International culture cross Name Institution Introduction In any event, the best action that the management can take is to undertake informed decisions when strategizing on a project or event. That is; the organization ought to collect relevant information from the relevant audience concerning a certain project. Accordingly, the same idea is operational in this report that aims at analyzing the communication strategy. Imperative research and review of past communication strategies infer that a more detailed and explicit communication strategy is essential, especially in the international and intercultural context. Executive summary The FIFA World-Cup is one of the major events that are considered international. In fact, it is globally participated where competitors originate from different cultural divides (Chalip, 2004). The event features after every four years. Usually, it is held in different continents every time the four-year session ends. The events hosts cross to 55 countries of legal contenders and other myriad nationalities of supporters to the event. This communication strategy is aimed at addressing the next FIFA world cup to be held in Russia in the year 2018. Previously, the communication strategies applied have been outstanding. A strict follow-up indicates that there are a number of elements that have been missing to accomplish outstanding communication strategies amongst different cultures (Browaeys, 2011). Remember, there are different cases where encoding and decoding of information requires more than drafting messages. That is; intercultural perspective of communication demands that the translation of information should take place adamantly (Browaeys, 2011). It is the objective of the football federation to exhibit a referable context of international and intercultural understanding and smooth running of the same. Review of performance and perception This audit is essential in ensuring that a recurrent study of how the level of communication has been in the recent past events. A review is essential in the following contexts: The general conduct of international communication within the FIFA organization The way that the organization has conducted its communication strategy in the recent past. This incorporates international and domestic communication measures The extent and dimension which the target audience has always perceived the organization’s communication endeavors. Accordingly, the first thing will be to create awareness of the gaps and the weaknesses in the previous communication strategies. Paramount indicators infer that it is not an individual conclusion censure to dictate whether a strategy has been faulty or not. Therefore, the audience will provide the information, though, in a hidden manner. Participant countries, especially those who have participated in the event severally, will form the basis of the better reference of the past events. Accordingly, there are several questions that will form the basis of the review and study concurrently. 1. What are the audiences that the communication strategy aims at addressing? 2. How long does it take to carry out a review? 3. What is the cost affiliated to the overall process of surveying and strategizing? The paramount aspects will act as an explicit force towards achieving the best communication arena. Expected respondents will be sent emails without having to disseminate the contacts. If the previous communication strategies have been significant, the level of response from the international and intercultural societies will show (Di Luzio, 2001). The first objective of the review is to ensure that the respondents give a confidential and confident response. That is; they are the ones who have the answers towards what happened and what they expect. In some cases, it is expected that some of the respondents from the international football organizations may find it hard to implicate. Therefore, the review will inculcate high levels of confidentiality to avoid victimization of particular countries by the FIFA organization. In this context, the heads of national level football federations of the participating countries will reflect how effectively the FIFA organization communicates. Arguably, reviews are not always adopted in communication strategies. However, it is critical to carry out an investigative analysis with respect to the new development of a communication strategy. According to Browaeys (2011), judging reputation in absolute and comparison manner is an elaborate strategy that will create a platform for the communication strategy. Objectives Different organizations conduct events internationally profound. Arguably, the objectives of each communication strategy should be smart. In the case of the FIFA World-Cup event, there are numerous cultures that are expected to converge to the event. Accordingly, the major objective of using the resources to communicate is based on creating influence of unity and coherence during the sporting events. The major theme of conducting these sporting events is to create universal coherence. Similarly, all the communication endeavors will be elevated towards ensuring a variety of peaceful ingredients (Browaeys, 2011). The general objective of this event communication strategy would be: “To create a clear, coherent and mutual understanding framework before, during, and after the sporting event take place amongst the international societies which have different cultural backgrounds.” To be specific, the communication strategy will create subsidiary channels through which the event is run. The elements will honor the fact that the participants will originate from diverse communities (Kawar, 2012). Ideally, the FIFA world cup event can only indicate real consideration of international coherence if the communications strategy does a number of things. Establishes FIFA authoritative sources of diversity management control issues Provides a user-friendly platform that will accommodate both the local and international audiences with respect to different cultures Creates a momentum of the organizing entity to gather evidence-informed changes in the communication and handling methods. Attract international consideration and endorsement, especially for those communities that are expected to participate actively in the international football sporting event. Create a room for negotiation and adjustments with respect to the response from the subject audience. Inherently, the communications processes in this case honor the fact that different communication styles fit different cultural differences. The different countries that get represented in the event have different cultures. It is the responsibility of the communications strategy to honor and consider the conflicting and converging elements of communications in this event. Target audience The communication efforts of FIFA when hosting the world cup event, hinge upon understanding of the audience. There are different needs, likes, and norms amongst the nationalities and cultural participants of the football sporting event. Accordingly, the communication strategy will predefine the how much the event will take place in a clear, yet vivid manner. The aim is to consider and lay a platform for the future reference in the events. Audience category Local and intercultural communities Works of communication have transpired in the previous sporting event. Evidenced information gathered from the audience will play a vital role in understanding the defaults of communication strategy in such an event. The hosts and the international participants into Russia are the core audience target. In addition, the communication will also be useful to the governments that will ferry their citizens to the sporting events. A research on the demands of the international cultures will be carried out. Online portals will serve the purpose of the initial communication processes. Message The message development for the international event rests on the advocacy and the comprehension of the sporting formulation policy on local and international contexts. The message emphasizes on the level of coherence between the international communities' during the sporting activity. Recall that each of the communities demand understanding with reference to their cultures (Grosse, 2002). Accordingly, strategy analyses the identified problems and gaps in the recent communication strategies. Another category of the messages is the initiative message showing how the event will be undertaken and the manner in which the participants of the world cup event will be handled. Accordingly, research indicates that communicating to different target audiences in their respective language makes the decoding of the message easier. The participants, from the different countries, will, therefore, receive messages that will be easy to encode, and that will fill accommodative to them. Most directives that will be communicated will be passed through the social media and the visual media such as television and radios. The information will be explicit to the events and the expectations at the pitch. Tools and activities The audience is global. Therefore, there are some of the tools or channels that can or cannot get used to passing the message. The body that is in charge of the sporting event, FIFA will produce numerous newsletters that will be published online for the audience to see. The newsletters will be accessed mainly by the internal participants of the events such as the players and the team managers (Olkkonen, 2001). General viewers’ messages will be communicated using the accepted visual media such as the televisions. The major political allies who have to release their teams to the competition will be communicated to, using the official email accounts. The information, however, is disseminated with respect to the already available resources. Resources and timescales The information that is incorporates within all the varied channels proposed in this report is achievable. The resources to get used are equitable to the expected feedback. First, the online communication methods will be dominant. That is; both encoding and decoding will be cheap enough. Extra resources that are spent on the activity will get reallocated elsewhere in the organizations operations platform (Horne, 2004). Evaluation of the communication strategy It is adorably important to undertake the analysis of the strategy’s impacts. Accordingly, a communication assessment from the internal and external audiences is evaluated. Some of the aspects that will get addressed include the likeability, comprehensiveness of the information, and the impact of the information on the attitude of the participants. The response acquired from the audience precedes the resources used. A comparison analysis is done to ensure that the entire strategy was a success with respect to the impact on participants of the sporting event and the resources used. References Browaeys, M. -J., & Price, R. (2011). Understanding cross-cultural management. Harlow, England: Financial Times/Prentice Hall. Chalip, L. (2004). Beyond impact: A general model for sport event leverage.Sport tourism: Interrelationships, impacts and issues, 226-252. Olkkonen, R. (2001). Case study: The network approach to international sport sponsorship arrangement. Journal of Business & Industrial Marketing, 16(4), 309-329. Scollon, R., Scollon, S. W., & Jones, R. H. (2011). Intercultural communication: A discourse approach. John Wiley & Sons. Grosse, C. U. (2002). Managing communication within virtual intercultural teams. Business Communication Quarterly, 65(4), 22-38. Di Luzio, A., Günthner, S., & Orletti, F. (Eds.). (2001). Culture in communication: Analyses of intercultural situations (Vol. 81). John Benjamins Publishing. Horne, J. D., & Manzenreiter, W. (2004). Accounting for Mega-Events Forecast and Actual Impacts of the 2002 Football World Cup Finals on the Host Countries Japan/Korea. International Review for the Sociology of Sport, 39(2), 187-203. Kawar, T. I. (2012). Cross-cultural Differences in Management. International Journal of Business and Social Science, 3(6), 105-111. Read More