Innovation and Creativity in Organisations - Essay Example

Oracle Business Process Management Suite (Oracle BPM Suite) 12c Student’s Name Course Professor’s Name University City (State) Date Introduction Businesses processes play a critical role in a business today. In explanation, it can break or make a business in the digital age. Organizations that have highly optimized, measurable, repeatable, adaptive and optimized processes tend to be more competitive in the market. Furthermore, businesses that are able to capitalize on the technologies that disrupt the market such as the Internet, cloud, big data, social, and mobile always have an exceptional advantage over their competitors (Lakshmi & Arundathi 2014). It is on this basis that ORACLE came up with the Oracle Business Process Management Suite 12c that is abbreviated as Oracle BPM Suite 12c (Shores 2014). The innovation helps business automate and optimize their processes. It also enable them develop deeper connections hence facilitating engagements. Consequently, the companies are given the power to embrace the key benefits of a digital business as it allows the designing of processes that enables exceptional digital experience for the employees and the customers (Ratten 2015). As a result, it enables the expansion of the opportunities based on revenue growth and new markets. Oracle BPM Suite 12c is a segment of the Oracle Fusion Middleware which is a leading platform for business innovation for the cloud and the enterprise. Oracle BPM Suite 12c became generally available as of July, 2014. However, it was available on the Oracle Technology Network previously. Features and Benefits of Oracle BPM Suite 12c Oracle BPM Suite 12c is the industry’s most complete, unified, and social BPM solution that helps businesses to manage and plan their overall architecture. Its release in the market will enable the organizations to adapt quickly to the dynamic business needs and enhance the time value of the new processes. It will also help the customers realize the efficiency and improvement gains. Oracle BPM suite 12c entails the improvement to the Business Activity Monitoring and Business Architecture Modeling products’ features. It is also offers support to the Oracle Process Accelerators and Adaptive Case Management (Shores 2014). The outstanding analytic process in the Business Activity Monitoring enables Oracle BPM Suite 12c to deliver results that enables the users to make more-informed and faster business decisions. It also enables the users to quickly adapt the changing markets, trends, among other forces. Business Architecture Modeling, on the other hand, has got updates that allows enhances the adherence of the users to the corporate goals, simulate a number of processes, and meet objective thus facilitating the accomplishment of superior results. The innovation also enables the capabilities of Adaptive Case Management to be better integrated with the Oracle WebCenter hence enabling the handling of critical business files and documents (Arshad & Standing 2010). It also enables the management of the unstructured processes and provides a greater experience to the consumers and workers. Oracle BPM Suite 12c also has speed courtesy of the Oracle Process Accelerators updates which are based on the confirmed best practices. 4P’s Framework of Oracle BPM Suite 12c Oracle BPM Suite 12c incrementally enhances business process management. In explanation, it delivers faster time-to-value during the implementation of the new processes in the businesses. On the other hand, it enhances the already existing business processes for the cloud and the enterprise (Ashta & Patel 2013). Oracle BPM Suite 12c key features include; first, the Business Activity Monitoring and Reporting. In explanation, the Business Activity Monitoring of Oracle BPM Suite 12c’s is highly integrated with the Oracle Coherence and Oracle’s Oracle Business Intelligence tools (Shores 2014). The Business Activity Monitoring provides the rich analytics tools, exceptional analysis tools, Key Performance Indicator trend analysis, and time-based analysis among others. The tools help the organizations monitor the real-time performance of people, tasks, and processes. Consequently, the enhancements and the comprehensive integrated complex query processor enable the companies to react to the Key Performance Indicators or Service Level Agreements violations. Furthermore, it enables the businesses to be able to identify the emerging risks and trends and enhances early intervention practices. Second is the Business Architecture Modeling. Oracle BPM Suite 12c modeling allows the simulation and modeling to start at the strategic stage (Willcocks, Venters & Whitley 2013). The Business Process Composer is a feature of the Oracle BPM suite that enables the business processes to be captured and catalogued from the start of the project to the end. It also includes the strategic elements like strategies, objectives, and goals. Oracle BPM Suite 12c, therefore, allows for the rolling back of measurements like the Key Performance Indicators to the objectives and goals that allows for faster adjusting and reporting within the business environment (ORACLE n.d.a ). It also promotes the maximization of Return on Investments when it is optimized. Third is the Adaptive Case Management. In explanation Oracle BPM Suite 12c compatibly integrates with the Oracle WebCenter hence providing more flexible and better solutions to case management. The solutions include the handling of files and documents that are critical to the business. The Adaptive Case Management, therefore, helps companies to manage the unstructured business process. It also provides better experience that can help capacity build the consumers and workers. Furthermore, it helps the clients make informed decisions in the solving of uncommon issues since it gives them high confidence. Lastly, the Oracle Process Accelerators is one of the greatest features of Oracle BPM Suite 12c (Shores 2014). Oracle is under the evolution process thus continuously updating its Oracle Process Accelerators. The Accelerators are pre-built through the best practice processes and help to accelerate and simplify the time-to-value of the BPM initiatives of the customers. The process accelerator gadgets are available for the vertical and horizontal processes thus easier to configure and are also reusable. The Oracle BPM Suite 12c incremental process of the product entails improved customization of the business processes. It also has improved evaluations and optimization processes. Oracle BPM Suite 12c has improved end-user training and it is more user-friendly. It also has improved definition of the business policies and rules. Furthermore, it has improved real-time monitoring processes. Oracle BPM Suite 12c faster reaches of processes and lower risk during the process (Jessen 2015). It also has greater flexibility and functionality. The radical innovation includes its capability to manage the user work and collaborate with the other elements of the process. Oracle BPM Suite 12c also uses utilization of the discussion threads, mashups, and wiki. Furthermore, it allows for the full case management and processing of the unstructured processes through a case management that integrated with the system. Oracle BPM Suite 12c allows for the addition of the process contents and develops the workflows of the document. Furthermore, it has a user interface for the mobile devices. The incremental position of ORACLE can be told through the innovation Oracle BPM Suite 12c. It aims at improving the cloud services to exceptional levels. It aims to take cloud services to another level that its competitors are not likely to achieve (Khansa 2015). ORACLE also wants to customize the suite services for individual users. Furthermore, it aims to take competitive advantage of the market. The radical changes has includes the development of multi-level suite and that allows for several users at a fair cost. It has ensured that the economies of scales are utilized in the use of the software (Acharya 2014). The incremental paradigm shift of ORACLE has been the movement form effectiveness to efficiency. Oracle BPM Suite 12c focuses on ensuring efficiency in the cloud processes. It ensures faster services that have lower risk as opposed to the previous suites (ORACLE n.d.b). Furthermore, it allows for extension and reuse of the software thus efficient. In radical paradigms shift, Oracle BPM Suite 12c has moved from personalized services to hyper-personalized ones. It has also moved from several programmes for a particular service to using a single comprehensive software for a great number of services. Factors that Influenced the Development of the Oracle BPM Suite 12c The main factors that led to the development of Oracle BPM Suite 12c are the dynamics of the business world market. Demand for better services by the customers has created the urge to continuously engage in the innovation process. Satisfaction of the appetite of the experts is the reason to why innovation has continued. The rate of innovation due to development of technologies is also another reason to why the Oracle BPM Suite 12c came to service. The innovation is a product of the improvement of technology that exists in the market (Patel, Singh, & Gupta 2012). Furthermore, stricture regulations have also played a role. The assurance that the intellectual property right will be implemented as appropriate has encouraged continuous innovations in most fields including software engineering. Changing competitors has also a factor that has led to the innovation in ORACLE thus development of the Oracle BPM Suite 12c. For instance, previously, ORACLE had competitors such as the International Business Machines Corporation and Systems Analysis and Programme Networking. However, the company no longer worries about the two. The new competitors today in the cloud field include Google, Microsoft, and Amazon (Bort 2015). Globalization has also been critical in the development of innovation. The development of innovation has made the development of multinational companies thus increased competition in the cloud market. Consequently, ORACLE has continued to enhance its innovations to ensure that it has the competitive advantage. Changing trends in the world market has also been critical to the innovation. Some of the critical trends that affect company’s processes include the analytics, cloud, social, and mobile. Expectations of the potential and already existing ORACLE clients have also played a great role in the innovation process. The clients have always called for operational excellence, unprecedented agility, and deep insights that call for business progress. ORACLE innovation has also been influenced by the seamless collaboration among businesses and increase rate of automation in business processes. Oracle BPM Suite 12c came into surface to address some of the important issues that the previous ORACLE products were not addressing. The deficiencies in the previous Suites made it important for innovation to be conducted that would see that the main issues are addressed. The market was in need of a more comprehensive BPM suite that would make the work easier and businesses more efficient and effective. One of the major issues that customers were considering to be important was the simplicity of the Suite. The previous Suites that came before Oracle BPM Suite 12c in the market has been complex and not-user friendly. As a result, ORACLE decided to develop the easiest and simplest version of IBM suite. The product aimed at ensuring that the business users had friendlier web-based composer that enables the users if the model execute, optimize, deploy, and stimulate the business processes. It also aimed at providing the web and mobile applications. The innovation aimed at providing innovative case analytics and processes to help facilitate business efficiency. It also allows for the management of exceptional processes thus facilitating flexibility some that could not be maximized before it invention. Oracle BPM Suite 12c also increases that speed to which the benefits relating to time to value is enjoyed (Ratten 2014). In explanation, the innovation has got exceptional intelligent process solution that is more efficient than the ones that used to exist in the previous BPM suites. For instance, the Oracle BPM Suite 12c allows the modeling of both the unstructured and structured processes a function that the previous ones did not have. People were also in need of the integrated decision management, a concept that could not be enjoyed in the previous BPM products. As a result, the innovation of Oracle BPM Suite 12c came as a relief to the businesses using BPM or planning to integrate them into their system (ORACLE 2014). BPM suite users also were in need of a platform that is completely unified. They did not want to be struggling to find distinct platforms used to span the events, decision, documents, and systems. Oracle BPM Suite 12c, therefore filled the need gap through provision of a single comprehensive and unified platform that spans events, documents, decisions, and systems. The Suite gives a single platform that the unstructured and structured processes can be managed and executed. Outcomes of the Oracle BPM Suite 12c Innovation The Oracle Business Process Management Suite 12c is gives a comprehensive, robust, and unified platform (Ratten 2015). It allows for development of business processes that are adaptive and intelligent. Furthermore, the platform takes consideration of collaborated and dynamic case management practices, as well as automated flaws for both structured and unstructured services. The innovation enhances the efficiency of the process management in the digital businesses. Digital businesses are defined as those businesses that comprehensively use the information technology and intelligently collect a large number of business information to adopt to the innovative and new businesses. As a result, the innovation has seen reduction in the business costs and improved the customer satisfaction (Ratten 2015). Furthermore, the profit margin has been increased and the use of internet in the digital businesses enhanced. Businesses today improve customer satisfaction, achieve operational efficiency, increase margin, and become digital through optimizing of the processes of their core businesses. Oracle Business Process Management Suite 12c platform is robust thus able to create insight-driven, multichannel, adaptable, and intelligent business processes thus facilitating operational excellence. The outcomes of businesses can be divided into: business-driven and complete suite and process accelerators. The benefits of the business driven suite can be understood through studying the benefits of its features. Its first feature is the Oracle Process Composer that enables the business managers to develop customized businesses process in a tool based on the web. The feature allows the businesses to engage in hyper-personalization of their products and services. Second feature is the process analysis and simulation that enables the optimization of process design before it is deployed. Furthermore, it allows for the evaluation of the processes through the use of the actual enterprise data thus facilitating hyper-personalization (Chang & Wang 2015). Third is the process player which is the business process that validates the business rules, business flow, and business the related forms from the business process composer. Furthermore, it facilitates the training of the end-user. There is also the Web Form Designer which is user-friendly that helps in the quick creation of the processes from the Process Composer. Furthermore, the innovation has easily defined and changed the business policies and rules. It another feature is the process workspace and monitoring dashboards. The feature helps in the management of the tasks and collaboration with other relevant processes. It monitors the process in real-time thus credible. Its social feature helps in the utilization support of other platforms such as mashups, wiki, and discussion threads thus enabling innovation, decision management, and collaboration (Ratten 2013). Lastly, the unified What Your See Is What You Execute feature helps in the elimination of translation and out-of-sync cases. It also enables the information technology and business collaboration. The outcome of the Oracle Business Process Management Suite 12c can also be understood through a close study of its complete suite. One of the features of the complete suite is the adaptive case management. The feature allows for the leverage of the case processing and management of the unstructured processes through a built-in process. The second one is the oracle Business Process Management Studio that model processes, define integrations, and enhance the deployment of the process based applications (Khansa & Liginlal 2012). Third is the integrated content management that facilitates the adding of the content type to the business process and create workflows in documents. There is also business monitoring activity feature that helps to monitor the activities from the processes and external applications in a real-time and unified dashboard. The other feature is the business catalog that enhances the reuse processes such as business services and objects across the processes. Oracle ADF Mobile, on the other, helps in the development of the user interface for mobile devices. Lastly is the packaged application adapter that integrates with the legacy systems and extend the business applications for greater flexibility and functionality. Oracle Business Process Management Suite 12c also encourages the development of best practices through the process accelerators. One of the features of the process accelerators is the predefined business rules and process models. It impact is that it enables the process to be faster and has lower risk. Second, it has a process that can easily be customized (Khansa & Zobel 2014). As a result, it allows for the extension and resuse of the prebuilt solutions. Third, it has got best practices embedded on it. The integration allows for the development of best processes that are based on the applications. Lastly, the innovation has key performance indicators and pre-defined metrics that allows for the starts of process improvement and monitoring. In conclusion, Oracle Business Process Management Suite 12c was a great innovation for ORACLE. The innovation helps business automate and optimize their processes. It also enable them develop deeper connections hence facilitating engagements. Consequently, the companies are given the power to embrace the key benefits of a digital business as it allows the designing of processes that enables exceptional digital experience for the employees and the customers. As a result, it enables the expansion of the opportunities based on revenue growth and new markets. Oracle BPM Suite 12c is the industry’s most complete, unified, and social BPM solution that helps businesses to manage and plan their overall architecture. It enhances business process management. The pricing of Oracle BPM Suite 12c can be best understood through taking consideration of not only the price of the product but also the maintenance costs. The approximate total cost of Oracle BPM Suite 12c per annum is US $ 48,000 to US $ 96,000. However, given that it allows multiple users, it is economically cheap. ORACLE is using digital marketing mostly to promote it product Oracle BPM Suite 12c. It can be bought from the ORACLE outlets or online. The main factors that led to the development of Oracle BPM Suite 12c are the dynamics of the business world market. The innovation was developed to address some of the issues that previously had not been addressed. 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