Hairdressing Services for Young Customers - Literature review Example

Running Head: Hairdressing services/business for 13-17-year-old customers Student’s Name: Instructor’s Name: Course Code and Name: University: Date Submitted: Hairdressing services/business for 13-17-year-old customers 1.0 Introduction to business, customer and proposal The business chosen in this proposal is a Hairdressing business for 13-17-year-old customers. The business is to provide hairdressing services to customers aged between 13 years to 17 years of age. The customers who are at their adolescents have a high value for their hair with this age prospecting considerable interest in beauty (Christian & Michael, 2000). Adolescents are extraordinarily careful in keeping their self, smart and beautiful being an age where the persons yearn for recognition. It is, therefore, a great age to choose as the target for the business because it has an assurance of a great reach of customers. Persons aged 13 to 17 years also are subject to peer influence with each looking after the other on the new things he or she purchases, a new lifestyle, new haircut, new hairstyle among many other influences. With this in mind, they are the right targets because of the enormous influence they have over the other and could prospect a immense attraction of more customers following the peer influence. Especially when it comes to hair care, they tend to be of interest for the fellow partner had her hair made and at times follow each other when making hair. They make the perfect target for the hair dressing business. 1.1 The need for the new experience Hairdressing has been a looming business over years since the evolution of man (Carol, 2003). Steven (1999) argues that there are great hairdressing and many hair-treating techniques nowadays, which help people in enhancing their looks. More hair dressing techniques are developing in the market keeping up with the modern trends particularly in hair styling as well as hair grooming field (John, 2008). Research shows that there are certain hairs dressing procedures that are not suitable for specific types of hair, similarly not all the hair care products, which are available in the market currently, are useful to all types of hair. It, therefore, means that the field of hairdressing is diverse and incorporates many methods and approaches (Rachel, 2001). On the same note, people have different tastes especially when it comes to hair care, a field full of preferences and dislikes. John (2008) reflects that hairdressing includes extensions, curling, perms, cuts, weaves, coloring, permanent relaxers, as well as many styling or texturing forms from which an individual makes a choice. Styling products for hair are also many within the market in the modern era (Elizabeth, 2001). New technologies have been introduced in hairdressing with many services changing in this field. It, therefore, has come to the note of many people and many people are making informed decisions regarding hairdressing (Steven, 1999). It is worth noting that many of the technologies and products are particularly for teens with this age group featuring as the majority in adoring the art of hairdressing (Na-Young, 2006). 2.0. The core proposal The business idea in this concept is starting up a big salon in the country’s local regions to provide services in hairdressing. The business name is aspired to be Teeny Hair Salon and registered under the same name. 2.1 The scope Teeny-Hair Salon is geared to start over in a single room equipped with the necessary equipment for the provision of services in Hair Dressing. The scope is to target the teens aged 13 to 17 years with a prospect of handling four customers in a day. However, the salon targets many customers in hairdressing usually over the weekends when the children in this age category go for a break only to resume on Monday. The business also targets high-service provisions during holidays when the children close school and are on holidays. This is the peak season for the business. 2.2. The scale Teeny-Hair Salon is to provide exceptional services in hair dressing including cuts, curling, extensions, perms, weaves, coloring, permanent relaxers, and many other styling or texturing forms in hairdressing. This is particularly for teens at the age between 13 to 17 years. However, it is not particularly to limit the services to this age group. It will also partly engage few adults in the hairdressing services. The business is also to involve selling of hair products to this age group with a mix of the favorites for this age group as aspired by a research done earlier on these favorites. 2.3 The context Teeny-Hair Salon will detail hairdressing services among many other extra services that beauty salons provide for the full enjoyment of the customer. This is more generalized services, which relate to skin health, foot care, facial aesthetic, aromatherapy, meditation, mud baths, oxygen therapy, and other innumerable services. Qualified professionals will, therefore, perform these tasks. It is also expected that the salon will have full entertainment for children in this age category to keep them busy as they undergo the various services within the salon. They include Television, Music and games to keep any waiting customer busy and occupied. 2.4 The experiential promise The youth aged 13 to 17 years have a exceptional value for their hair. This is why Teeny Hair Salon prospect to deliver all services at the highest quality. With the hairdressing industry undergoing changes and many influences on hairstyles developing from strong icons in the field of music, movies and other celebrities, the salon is geared to keep its customers with up to date hairstyles and many other products in hairdressing. It is of value to have the latest equipments released into the market to allow for hairdressing practice and satisfy the ever-ambitious age group to have new hairstyles. With technology being on a high in every field and providing the latest hairstyles with the advanced hairstyling tools, the salon prospects to purchase the latest tools including hair irons (including curling, flat, and crimping irons), hair rollers and hair dryers, to keep the customers satisfied with the service. 2.5 Innovation The business opportunity is a splendid innovation in majoring in 13 to 17 year olds hairdressing services. It is one of a kind among many innovations in the hairdressing industry with a demarcated niche of customers. It is a creative idea in that extremely few salons have these specialized services meaning that this is one of a kind. Creativity also develops in incorporating entertainment services, which are ideal for teens aged 13 to 17 years of age. This is a brilliant strategy as it will give the business a boost and attract more customers in this age group not only for hairdressing but also in pursuit of the entertainment experience. The customer experience framework under this context contends that having the services in hairdressing is not enough, how you develop the concept and maximize on customer satisfaction is of the essence for this age group. 3.0 Implications There are highly many implications for this business innovation. Implications include marketing, sustainability and ethics issues as well as implications for staff training and recruitment. 3.1 Implications for marketing In marketing the hairdressing services and other salon-based services for teens aged 13 to 17 years, it is apparent that appropriate medium will have to be used. Advertising Teeny-beauty salon will require the appropriate time as well to be able to reach the customers ideally and develop their interest in the same. The content of the advertisement is tremendously valuable and needs to take note of the favorites of this age group to develop their interest in trying out the salon services (Lina, 2007). In this case, evenings and weekends are appropriate time to air the salon advertisement to reach out to this age group. The best timing is especially before, in the middle and after the cartoon programs, which are favorites for teens and keep them glued to the screens. Entertaining and creative advertisements are ideal for the best marketing strategies to help reach a high number of prospective customers and convince them. 3.2 Ethics and sustainability issues Ethical issues behind the establishment of the salon for hairdressing services confound the business practice. For one, many schools have regulations stipulated to teens in this age category restricting any hair make-ups or stylish haircuts this being the reason why teens might not have an interest in the same. Parents also restrict teens to particular make-ups and haircuts meaning that introducing stylish haircuts and advertising the same remains a puzzle to the teens that are torn between following their instincts or obeying their parents and teachers. Among other ethical considerations is the taboo inscribed in particular hairstyles and make-ups (Roy & Frank, 2000), as they are associated with norms including devil worship, gangsters and many other ills by the society. This, therefore, threatens the sustainability of the business in the 21st century though the good thing is that the more advanced the society is becoming the more compromising it becomes when it comes to such issues restricting certain hairdressing services (Johnson, 1997). 3.3 Implications for staff recruitment and training Realizing the start of Teeny-Beauty salon has significant implications in staff training and recruitment. The service deliver in the established salon demands qualified and experienced hairdressers, massagers, and many other beauticians in providing quality service. Therefore, there is a need for recruitment of the top, cream professionals in the hairdressing field, to handle the respective services excellently and satisfy customers. Training the same professionals is also a ardent deal to facilitate the skills of professionals in handling the teens’ hairdressing services, which are specialized in some way requiring special care. Since Teeny-Hair salon, prospects to start small handling at least five customers in a day, at least three hairdressers will be ideal for a start. However, with the season peaking and with an increase in the number of customers over holidays and weekends, a backup of trainees in hairdressing and other salon services will be running over the year preferably with a collaborative effort of the nearest hairdressing college. References Carol, R. (2003). The Language of Hair in the Nineteenth-Century Novel. Nineteenth-Century French Studies, Vol. 32, 2003 Christian, M. & Michael, J. (2000). The Effect of Hairdressing on the Self-esteem of Men and Women. Mankind Quarterly, Vol. 41, 2000 Elizabeth, B. (2001). Hair and the Artifice of Roman Female Adornment. American Journal of Archaeology, Vol. 105, No. 1 (Jan., 2001), pp. 1-25 John, C. (2008). “Hairdressing Students Help at Fashion Show” Coventry Evening Telegraph (England), March 13, 2008 Johnson, H. (1997). Hair and hair care. London: CRC Press Lina, G. (2007). Female Entrepreneurship in Spain during the Nineteenth and Twentieth Centuries. Business History Review, Vol. 81, 2007 Na-Young, C. (2006). Symbolism of Hairstyles in Korea and Japan. Asian Folklore Studies, Vol. 65, 2006 Rachel, B. (2001). The Search for Good Hair - Styling Black Womanhood in America. World and I, Vol. 16, February 2001 Roy, S. & Frank, H. (2000). “Hair in African Art and Culture. African Arts, Vol. 33, No. 3 (autumn, 2000), pp. 54-69 Steven, Z. (1999). Hairstyles and Fashion: A Hairdresser's History of Paris, 1910-1920. Berg, 1999. Read More