Nobody downloaded yet

Feasibility & Marketing for small business - Research Paper Example

Comments (0) Cite this document
This is a four-minute drive from Canadian Linen and Uniform Service Co in Middlesex County. According to 2013 statistics, Middlesex County has a population of 474,786 people (Statistics Canada, 2014), and attracts…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Feasibility & Marketing for small business
Read TextPreview

Extract of sample "Feasibility & Marketing for small business"

Download file to see previous pages The location on Adelaide Street is ideal since there are few salons in the surrounding area. The street connects to other major streets in London, which makes the transportation of inventory and other commodities easy.
The business site on Adelaide Street is a visible place just off the road with shopping malls on its opposite side. The malls increase traffic on the street, providing a better opportunity to reach out to more potential customers. The site for the business is 200 square feet, which is ideal for the various services that the business will offer. An additional 50 square feet is available as office space, enough to accommodate the managerial staff and business records. There is ample parking space of 280 square feet at the basement of the building.
Considering the business viability of the area, this is a prime site. The business will incur site expenses at the rate of $9.50 per square foot (For Lease: Office / Medical / Clinic, 2014). For the total of 250 square feet, the business expects to spend a total of ($9.50) (250 square feet) = $2375. This cost is inclusive of building insurance and maintenance costs.
The average annual expenditure on hairdressing and related personal care is $829 per household (Affairs, 2011). This expenditure forms 1.4% of the total expenditure of the potential customers (Affairs, 2011). These figures indicate a good market potential for salon services, which indicates that the salon business is an attractive opportunity in this area.
The major direct competitors are Skin Care Nails and Spa, and Sheer Elegance Saloon and Spa. Skin Care Nails and Spa is a threat because of celebrity status and adequate resources at its disposal. Sheer Elegance Saloon and Spa has a wide variety of services and offers them at lower prices. The indirect competitors include Studio 83, which is 0.6 miles away, and First Choice Hair ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Feasibility & Marketing for small business Research Paper”, n.d.)
Retrieved from
(Feasibility & Marketing for Small Business Research Paper)
“Feasibility & Marketing for Small Business Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Feasibility & Marketing for small business

Develop marketing options for small business operations

...?Unit Standard 6404 v5 Develop marketing options for small business operations. Level 4 Credits = 5 …………………………………………… NUMBER …………………………… Given Brief: You will be required to research market information specific to your small business operation and all questions from 1 (d) will relate to the data gathered List your references at the end of this Assignment, and acknowledge any quotations and authors’ opinions that you use. Please email this assessment to your facilitator (along with the covering sheet) on the date given on the course outline page on blackboard. 1. Analyse the potential market for products and / or services,...
16 Pages(4000 words)Assignment

Feasibility. A Guide for Small Business

...? Feasibility Study Introduction This paper intends to present a feasibility study for an innovative business idea. The innovative business idea is for a toy manufacturing company based at Brooklyn. The toy company intends to deal with the American Greetings Inc (AGI) in the business to business (B2B) market. The feasibility study of B2B market gives a brief view on the product, technology used in the operational process. The study also states the market environment which includes competitions in the market, existing industry and the...
9 Pages(2250 words)Research Paper

Small business

...? [Your [Amdrros Restaurant] [Main Business Address] ABN: [ABN] ACN: [ACN] [Amdrros Restaurant] Business Plan Prepared: [22 October 2013] Table of Contents Business Plan Summary 3 The Business 3 The Market 3 Target market: 3 Marketing strategy: 3 The Future 4 Vision statement: 4 Goals/objectives: 4 The Finances 4 The Business 5 Business details 5 Products/services: 5 Registration details 5 Business name: 5 Business premises 5 Business location: 5 Buy/lease: 6 Organisation chart 6 6 Management & ownership 6 Names of owners: 6 Details of...
4 Pages(1000 words)Assignment

Entrepreneurship and Small business ( MARKETING)

...Examine the nature of the distinctive managerial, organizational and developmental characteristics of small businesses vis-à-vis well resourced largecompanies. What are the implications of such distinctiveness for small businesses attempting to achieve sustained growth? The fact that the business world of present times is changing at a cut throat pace gives us all the more reason to believe that the future would indeed be very different to what it is in the present times. The marketing environment comprises of the factors and elements which are outside the boundaries of the firm and over which it has little or no control when it comes to...
10 Pages(2500 words)Essay

International Marketing Feasibility

...and non-English students, local or international in achieving their full potential, the company might be willing to expand abroad and so as to provide venue for its constant business practice improvement and development of curriculum. This is to cater those who are willing to achieve the way of thinking the ANOVA Education Center has. Thus, it might be a good idea to expand somewhere at the Southeast Asia where majority of the people have no essential or lack English proficiency level and where people are always at stake to achieve improvements of their lives. The chosen country for market expansion is Thailand. In order to gain insights on the feasibility of this study on the chosen...
25 Pages(6250 words)Essay

Small business

...outlets and sell their nutritious foods in at least ten festivals in the UK consistently and further increase this number by two festivals annually. This will be made easier by the increase in number of festivals held in the UK. Participation will definitely lead to a higher number of customers and subsequent success of the business. This is also the only way that the business will gain the prominence and fame it intends to achieve. The team also intends to carry out both verbal interviews and distributed questionnaires to capture the opinions of the festival goers and get their preferences where food is concerned. There is also a plan to give samples in small festivals so as to attract...
4 Pages(1000 words)Essay

Marketing: Small Business Essentials

...Intelligence Unit’s latest annual index, Vancouver retains its top spot as the most liveable city in the world, same as last year. This index looks at stability, infrastructure, health care, education, and culture and environment which are factors that boosts investor confidence and increases staff willingness to relocate to a city (A.B, 2010). In addition to that the city’s hosting of the 2010 Winter Games has increased economic activity and makes this the ideal time to establish or expand a business presence in Vancouver. For one anticipating to venture into small business in Vancouver, the prospects would be much better in Digital Media for which the city has established itself as a...
2 Pages(500 words)Term Paper

Feasibility Study Analysis the fact that the report highlights some of the important factors that affect the operation of small and medium mountain resorts. For instance, the study mentions the summer attractions available in the Austrian mountain resort industry. It also highlights the influence of sales and marketing and some of the events that attract tourists and visitors. Finally, the report presents success stories to reinforce the viability of mountain resorts in the Austrian hospitality industry. Such stories give investors the hope that they can establish a successful resort business (Fercher 50). Even though the feasibility report presents useful information that can be used...
1 Pages(250 words)Book Report/Review

Marketing for small business

... Ventures?’, Strategic Management Journal, 24, pp. 1165-1185. 3. Drucker, P. (1986). Innovation and Entrepreneurship. London: Heinemann Publishers. 4. Sykes, H.B. and Dunham, D. (1995). ‘Critical Assumption Planning: A Practical Tool for Managing Business Development Risk’, Journal of Business Venturing, 10, pp. 413–424. 5. Marketing and the Small Firm. (1997). Barclays Review. London: Barclays Bank Plc.... them to the marketing theories given by marketing books, with the aid of focus groups and interviews with entrepreneurs. The author begins his argument by establishing differences between the operations of a normal company and those of an entrepreneur’s business. While his analysis of the...
4 Pages(1000 words)Essay

Sustainability Led-Marketing - Small business

...SUSTAINABLE LED MARKETING IN SMALL BUSINESS Foundation Department Table of Contents Introduction 3 Sustainability Led Marketing in Small Business Introduction Scholars and economists such as Theodore Levitt have delved into the issue of sustainability led marketing. The aim of engaging in sustainability driven marketing is bringing to light the significance of taking into consideration company capability and product qualities, aimed at ascertaining client satisfaction. According to Dahlstrom (2011), sustainable marketing is a method of promoting environmentally safe products at the retailing level and improving a firm’s commitment to sustainable practices for the public. Mostly, productive traditional marketing procedures are used... used by...
8 Pages(2000 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Feasibility & Marketing for small business for FREE!

Contact Us