Fashion Show to Help the Charity Survival - Assignment Example

Title: Develop a Business Plan “Fashion show” to help the charity survival Dated: May 2, 2010 1. Executive summary: Action for South Africa (ACTSA), led by the National Executive Committee (NEC) has a fashion show campaign for generating sufficient funds for the protection of the sanitary dignity of Zimbabwe women at the university campus in South Africa. The financial targets for the campaign are £300,000 as threshold level through the planned activity. The business plan for the show has the provisions for achieving the targets as in satisfactory manner. The plan has envisaged an implementation mechanism through the utilization of the skills and expertise of the university design students for handling the event. The strategy will be executed with the assistance of an aggressive marketing plan through the utilization of print and electronic media as in a focused pattern. The show has a time scale for fifteen days as the show time and during the period the administration is hopeful in the generation of sufficient funds well above the targets. The events will generate more than £300,000 funds in the shape series of events on weekly, monthly and yearly basis. The cost of the project will be covered from the income as has been forecasted in the financial plan of the project. The core strategy of the show relies on the participation of sufficient number of students in the show and their appetite for purchasing items of their taste. Unique and latest designing is the strength of the show and the same would be achieved through the implementation of the business strategy for the execution of the plan. The funds will be utilized for the promotion of the dignity of Zimbabwe women. The successful implementation plan will serve as a model fashion show and will be replicated in future for ensuring sustainability of the system and will also help other similar organizations. Lesson learnt in the event in the shape of the impacts of advertisement and time scales will be a benchmark for the current show as well as by similar other show and will extend benefits to all the stakeholders including Zimbabwe women as on win-win basis. 2. Background: Action for South Africa (ACTSA) has scheduled a fashion show campaign with the purpose to generate sufficient funds for the safeguard of the sanitary dignity of Zimbabwe women. The venue for the event is selected at the university campus in South Africa as the proposed venue will help in the provision of the required funds through the visiting participants. The administration has estimated the financial targets for the campaign as £300,000 as these funds are minimum requirement as in financial term. The selection of the venue and the products offered are based on the facts that no such event has previously been scheduled and the learned participants will contribute for the achievement of the financial targets. The strategy as adopted in the shape of mixed strategy with the involvement of administrative and financial tools supplemented with the marketing strategy through the use of e marketing techniques will help in the achievement of the targets. The utilization of the skills and expertise of the university student will help for the achievement of the desired results. The administrators are hopeful in the achievement of the results as the strategy is based on the realistic objectives, the activities have been planned in the form of series of events and modern marketing tools have been incorporated for the achievement of the results. The target market that is the students and the faculty members will participate in the show as the show will provide a sense of entertainment and the fashion materials for the participants at affordable prices. The strategy is flexible and therefore has the characteristics for the generation of the desired results and the same strategy on successful implementation will serve as a model strategy for its application for the generation of funds for a noble cause as for the Zimbabwe women. 3. The business opportunity: The proposed fashion show in the venue of the university relies on the positive inclination of the expected participants of the show. The business opportunity is in the positive side as the primary customers are the students, the visitors and the faculty members at the site of the event. The participants will buy the fashion items and the sales proceeds, the entry fee and the installation of stalls with the items as to offer for sale will serve as business opportunities in the fashion show. 4. The product/Service: A number of products and services will be offered for sale at the show by the business entrepreneurs for sale at the affordable rates. The products relating to the latest fashions in the field of cloths, garments, shoes and cosmetics will be products at the show. A wide range of services like make up, designs and internet services will be included in the list of the services. The selection of the items and the services will attract the customers in the show and their level of interest will serve as a success factor for the achievement of financial targets in the proposed fashion show in the venue at the university campus. 4.1. Description The fashion show will offer a set of products including readymade garments for ladies and gents of all size. These products will include a variety of colors and materials with the latest designs at the lower prices than that of the open market. The show will also offer services as per international standards to the visitors. These products will be durable, comfortable and attractive and will be choice of the customers as to satisfy the needs of the customers. 4.2. Novel features and benefits for users: The products as to be offered at the fashion show will be of novel features and will be selected as in accordance with the latest fashion trends in the market. The services of the fashion design students will be utilized for the selection of materials and the finished goods for their offering at the show. The quality as per the highest quality at affordable prices will be the center for attraction for all the visitors. The customers will get the benefit of the low prices, payment through credit cards and a variety of products to the end customers will be the ultimate benefits of the show. 4.3. Achievement to date: The proposed fashion show at the university campus has achieved the targets as per plan of the business plan: a) The venue of the show has been selected, b) The potential buyers have been identified , c) Financial targets have been determined, d) Advertisement firm along with the media for the advertisement have selected for their utilization in the business strategy for the show, and e) The schedule for the show has been identified as on weekly, monthly and yearly basis for their adoption in the business strategy. 4.4. Technology development mile stones: The proposed fashion show will be organized with the utilization of latest technology for the achievement of the desired results. The latest technology in the fields of information technology, production and finishing items in the fields of cloths and shoes will be utilized in the show. 4.5. Intellectual property: The products will be offered at the show as per the observance of the relevant intellectual property rights for the products and the services to the potential customers for their sales and ultimately for the generation of sufficient funds for their further utilization in the areas of interest. 4.6. Opportunities for further development/expansion: The successful implementation of the proposed fashion show will serve as a model program for the generation of sufficient funds for their utilization in other programs like that of the safeguard of the sanitary dignity of Zimbabwe women. The study will have necessary details for the utilization of a number of administrative and financial tools and their replication will provide an opportunity to the administration to offer a model program for its replication and expansion. 5. The Market: The scope of the fashion show is based on the availability of the limited market for offering the products to a limited number of the customers due to its presence in the premises of the university. 5.1. Market structure: The market for the products and services as to be offered at the fashion show is limited but without any type of inter-market and inter-a-market competition from the competitors in terms of the products and the prices. The same market structure will serve as strength and weakness for the organizers of the fashion show. The uniqueness of the market will be exploited as in favor of the administrators and for the achievement of the financial targets as are attached with the business strategy of the fashion show. 5.2. Market trends and drivers: The market trends will be the indicators for the success of the fashion show. The variety of the products will set the tone of the market and will help in attracting the major drivers as in the shape of customers in the fashion show. 5.3. Market segmentation: The market will be divided into two segments as the services sector and the product sector and both of these sectors will work independently but with the same objectives as to generate funds as in favor of the organizers. 5.4. Target markets: The target market for the products will be the students and the faculty members and for the services all the visitors will be the target market in the fashion show. 5.4.1. Key characteristics: The characteristics for all the customers will be supply of goods and services at the affordable rates as lower than that of the open market but of high quality. 5.4.2. Size and future growth estimates: The size of the market will be calculated on the basis of the actual sales for the initial three events and the same will help for the formulation of future market strategy for the achievement of the desired financial targets. 6. The competition: The proposed fashion will be arranged as on the basis of no potential competitors at the site of the event as the venue is in the premises of the university campus and the quality of the products will be determined through their comparison in the open market. 6.1. Key competitors: No key competitor will be at the site of the proposed fashion and a protective market will be available to the organizers of the show. 6.2. Barriers to entry: The proposed fashion show has been scheduled without any type of barriers to entry into the show, however, restricted environment in the campus area and limited working hours will be the chief barriers to the entry for the show. 6.3. Our competitive advantage: As there will be no competitor at the site of the fashion show, therefore, the administrators will benefit from the position and will get 100% competitive advantage from business situation. 7. Commercialization Plan: The proposed fashion will entirely based on the two major types of items as services and a range of products at the affordable prices to the visiting customers. The commercialization plan will exploit the market position and the provision of the services as on commercial basis at slightly lower prices. The same strategy will attract the customers and therefore more revenues as in favor of the organizers of the fashion show. 7.1. Business objectives: Major objectives of the fashion show will be the generation of funds over and above the level of £300,000 through the sales of the products and same funds will be utilized as to protect the Zimbabwe women. 7.2. Overall Business Strategy: The overall business strategy will revolve around the generation of funds to the level of than £300,000. 7.3. Key commercialization mile stones: Generation of funds as per financial plans of the business strategy. 7.4. Marketing strategy: The Marketing strategy will be supplemented with the use of print and electronic media with the modern tools of advertisement. 7.5. Production and operations: The production and operation tools will be applied as per business strategy. 7.6. Risk analysis No potential risks will be there while during the implementation of the strategy. 8. Management 8.1. The current team and their roles: The Action for South Africa (ACTSA), led by the National Executive Committee (NEC) will be the core management team with executive and managerial roles. 8.2. Future management needs: The same management will fulfill the future needs of the management team. 9. Financial projections: 9.1. Key revenue assumptions: The proposed fashion show will generate £300,000 starting from £200 approximately in the first event and the highest level as £115000 as on yearly basis. The funds will reach at the level of total £300,000 approximately fro the whole event. 9.2. Key expenditure assumptions: The proposed fashion show will require hiring fee of £200 and £20 approximately as cost of the papers. 9.3. Summary projections: More revenues and nominal cost will be the characteristic of the fashion show. 9.4. Sensitivity analysis: No need for the sensitivity analysis as all the factors are in favor of the study. 9.5. Funding requirements and Phasing Sales proceeds will generate the revenue as per schedule of the fashion show. 9.6. Sources of finance: The administration will bear the initial cost and the system will generate the required funds as in phased manner. 9.7. Exit for investors: The investors will exit from the system as on the closing of the fashion show. 10. Appendices Cash flow forecast: The show will work as per following income and cost projections: Income: 1st event £200 approx Improvements = increased revenue x3 4x a week = £2,400 A month = £9,600 A year = £115,200 Minus expenditure Costs: Leaflets/laminating /card instead of paper – £20 Hiring fees - £200 Profit and Loss: The show will work as on the assumption of more profits and with no chance of loss. References: 1. Deal T. E. and Kennedy, A. A. (1982) Corporate Cultures: The Rites and Rituals of Corporate Life, Harmondsworth, Penguin Books 2. Gomez-Mejia, Luis R.; David B. Balkin and Robert L. Cardy (2008). Management: People, Performance, Change, 3rd edition. New York, New York USA: McGraw-Hill. pp. 20. ISBN 978-0-07-302743-2.  Read More