Business Plan Pro or Entrepreneurship - Example

The paper "Business Plan Pro or Entrepreneurship" is a great example of a Marketing Business Plan. Dr. Run is a start-up enterprise to be domiciled in Melbourne Australia. The enterprise will develop Dr. Run a Global Positioning System (GPS) based doctor house calling application. The model of the app takes a direct debit system where the customers upon downloading and registering they deposit $100 to confirm their registration. Dr. Run is a complete mobile app for connecting the doctor, patients, as well as the pharmacist at a central place. The main aim of the enterprise is to provide a mobile application that assists the users in a fast and convenient way of accessing medical services at an affordable fee. The application will provide a fully customizable, brand-independent control platform in the palm of hands.

The model of operation for Dr. Run is how it creates, delivers, and generates revenue through the use of the application. On revenue generation, patients will be making direct debit which in this case will be a deposit of $100 Dr. Run system. The deposit will be detected to ensure customers are registered in the GPS based doctor house calling app. The registration is to make doctors visible when the patients use the app to check on the availability of medical practitioners.

Additionally, the app will also raise revenue by virtue of it being a free app to the patient. That is, the app offers advertising spaces where the topics that concern health and nutrition are articulated. Dr. Run Company will depend more on the revenues that are derived from the advertising space rather than from the fee charged during registration.

The startup business is the brainchild of Victor Bell; a renowned entrepreneur and app developer with Microsoft Corporation. The business will be financed by equity and debt from a potential investor. The owner will invest 40% of the company required outlay. However, the deficit which is 60% will be from a strategic investor in the characteristic of a venture capitalist.

• Proposed Company offering

The start-up company responsible for developing Dr. Run app will seek to raise from an interested venture capitalist a sum of $325,000. The amount will be in the form of unsecured debentures, and the amount is expected to assist the company to maintain a positive cash outlay for its operation in the first year of operation. The debenture will have a return of 8% that will be paid at the end of each year with the principal amount. The debentures will be repaid within a period of five years which is also measured as the point of exit for the founder of the company. The venture capitalist has the first option to purchase the business after the end of the five years and where the venture capitalist agrees to buy the business; the purchase will be at a discount that is half the amount the exit strategy dictates. To articulate further, the purchase price will fetch five times the earning rather than the expected value which is ten times the earning.

• • Objectives
• The Company seeks to make the application an instant success by adopting the strategy used by Uber.
• Connect more than 75% of the medical personnel and pharmacists with the doctors and potential clients.
• Grow the use of the app to other parts of Australia and subsequently make the app penetrate the international market.
• The company seeks to have a net operating margin of 20% after the end of the second year of operation.
  • Key to success
• High-quality development skills for the employees in the company.
• Strategic planning and setting up proper partnerships with the participants in the medical industry.
• Reliable technology, involving substantial and useful enhancement techniques present in the integration of Information Technology and medical industries.
• First, to market, rapid development and penetration of the market to enhance visibility to potential acquirers.
  • The Product