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The Success of the Coca Cola Company - Research Paper Example

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The author of the paper “The Success of the Coca Cola Company ” is aimed at providing research on issues like organizational structure, organizational culture, company control system, grand strategy, organizational structure and control systems…
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Download file to see previous pages The Coca Cola Company being a multinational corporation is structured to streamline its divisional operations with global operations. The structure of the company is founded on an ethnocentric framework where all operations cross continents originate from the concepts and cultures at the base of the company. Basically, the organizational structure consists of Separate International Division that represents the various regions across the globe. In this organization, the corporate staff act separately away from the head office in the various franchises. Because of the global demand for bottled products, Coca Cola has various divisions around the continent. These are continental divisions named as the Eurasia & Africa Group, Europe Group, Latin America Group, North America Group, and the Pacific Group. These divisions are well-managed, each with a president, and vice presidents in charge of the subdivisions that are a country based (Dhar et al., 2005). The worldwide business makes of partnerships central to the production and distribution of the variety of its products. The external structure consists of large partnerships in the different sections of production. Coca Cola has a partnership with about 300 packaging partners to ensure that the concentrated syrups and base drinks reach the targeted market. The packaging partnership structure makes the bundles and stocks for distribution to the retailers and wholesalers. These strategic organization effectively avails the products to restaurants, clients, film theatres and other consumers as part of the sale. The centralized structure through which the organization runs enables these activities to proceed as planned to satisfy the customers. With these complimentary partnerships, sound communication, and planning, the operational activities are completed seamlessly (Pendergrast, 2013). Coca Cola’s organizational culture simply describes the behavior of the organization, its vision, mission and the core values that the company and its staff believe in. First of all, the Coca Cola Company holds its employees as very important assets to the organization. For this reason, the top management ensures that the employees are valued and motivated towards their career fulfillment. The deepest emphasis is on teamwork and empowerment of the employees on all levels. The flexible organizational structure of Coca Cola offers the opening for teamwork to bring in exquisite performance. For instance, at the Britain Coca Cola, the development of new products taps into the potential of the employees through teamwork. Teamwork is found to be very useful in the various division such as the marketing, sale, research, and management team. The individual contribution of the employees in the teams keeps them motivated and feel valued to the organization (Dhar et al., 2005). The Coca Cola Company also counts on innovation to grow its profitability, strike better ways of serving customers and grow in the space within which it operates. The innovative culture is thus a blueprint for the company. The company appreciates innovative ideas so richly because these add enormous value to its production. In enhancing this, the company provides a very friendly environment that enables employees to be wildly innovative. In the values from which the company, stands, trust is paramount. In the beginning, the company was small in scale but over time and the constant growth it has seen, the importance of trust is so overwhelming to the company. In the heart of the internal and external relationships like in partnerships, trust is the key value. ...Download file to see next pagesRead More
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