Studentshare
Subjects
History
The Invention and history of Coca Cola( in the United States)

The Invention and history of Coca Cola( in the United States) - Research Paper Example

Add to wishlist

Summary

No other product could make its place in the market in terms of consistently popular drink for the past 126 years. The product is popular because of its best taste and, therefore, gained…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER95.3% of users find it useful

The Invention and history of Coca Cola( in the United States)

Read Text Preview

Subject: History
Type: Research Paper
Level: College
Pages: 3 (750 words)
Downloads: 3
Author: mosciskielliot

Extract of sample "The Invention and history of Coca Cola( in the United States)"

Download file to see previous pages

Coca-Cola was made-up by him in a three legged brass kettle as a result of serendipity when he was experimenting with the coca leaf and cola nut (The History of Coca-Cola). After preparing the syrup for Coca-Cola, he took the jug along the street to Jacobs Pharmacy. It was at this place that the sample was termed "Excellent!!". The drink was highly appreciated and it was sold at five cents per glass. He accomplished first coke commercial and gave it a slogan "Delicious, Refreshing, Exhilarating!!!

" (Fascinating Facts about the Invention of Coca-Cola®). Pemberton fought during the Civil War for the South. He shifted to Atlanta after the war and started selling patent medicines. He was innovative and this made him operate his own laboratory under the name "Pemberton Chemical Co." The most popular drink sold by Pemberton was "Pembertons French Wine Coca", a drink prepared with wine and coca extract, and was widely accepted to cure nervous disorders, headache etc. The innovation continued and he came up with the "brain tonic", a temperance drink; Frank Robinson, a bookkeeper of Pemberton, first scripted this drink "Coca Cola" and this became the logo of the brand (Inventor of the Week Archive).

Later, Asa Griggs Candler made Coca-Cola a popular drink in 1888. With his efforts and alterations he rectified the drink and made it more palatable by eliminating alcohol and cocaine. He popularized the drink through advertisements; moreover, he spent 20% revenue on advertising. Candler was a pioneer to have advertisement pay off in such a grand manner for the company (The History of Coca-Cola). The sale turned over to 4000% between the years 1890-1900. This gargantuan and massive success is attributed to the advertising potential that the company has shown.

The advertisements were initiated by Candler, but later Coca-Cola became the most preferred soft drink of small town and big city inhabitants (The History of Coca-Cola). People used to gather to have the

...Download file to see next pages Read More

Cite this document

APA
MLA
CHICAGO

(“The Invention and history of Coca Cola( in the United States) Research Paper”, n.d.)
The Invention and history of Coca Cola( in the United States) Research Paper. Retrieved from https://studentshare.org/history/1590861-the-invention-and-history-of-coca-cola-in-the-united-states

(The Invention and History of Coca Cola( in the United States) Research Paper)
The Invention and History of Coca Cola( in the United States) Research Paper. https://studentshare.org/history/1590861-the-invention-and-history-of-coca-cola-in-the-united-states.

“The Invention and History of Coca Cola( in the United States) Research Paper”, n.d. https://studentshare.org/history/1590861-the-invention-and-history-of-coca-cola-in-the-united-states.

Cited: 0 times

CHECK THESE SAMPLES OF The Invention and history of Coca Cola( in the United States)

Introduction to Franchise Business

The history of franchising dates back to the 1850s when an American entrepreneur Isaac Singer the inventor of the sewing machine chose to sell licenses to other entrepreneurs in different parts of the country.... Multinational companies like Coca-cola, a producer of drinks and leading firms in the automobile industry like Toyota are operating in almost every part of the world through franchising.... Coca-cola Limited is an example of a franchise which has its head office in New York, U....

5 Pages (1250 words) Essay

Trade Secret Protection

For instance, the most popular brand name Coca-Cola was subject to serious criticism from public and competitors when it was found to have traces of coca leaves that are dangerous to health.... The Coca-Cola Company's lawyers contested the claim and argued that cola is a special herb that improves health and the concentration of coca leaves in the beverage is not harmful for health.... Such a patent is to be valid for a period of 20 years and is granted upon the mandatory condition according to which the inventor completely discloses the invention to the public....

5 Pages (1250 words) Essay

Organizational Competitiveness of a Coca-Cola Company

An attempt towards this direction will be made to identify existing gaps in organizational policies of the beverage-manufacturing giant, Coca-cola in the North America region.... Considering the current position of coca-Cola, management has to put in efforts not only to sustain its competitive position but also protect its reputation by adopting the right strategies, as well as modifying some of the existing strategies.... Name: Student ID: Course: Date: Abstract This research paper attempts to identify gaps in the Coca-cola Company's organizational policies based on performance review of previous year....

7 Pages (1750 words) Research Paper

The History of American Technology

billions represented four percent of the Coca Cola packaging and this makes billions of coca cola products to be exported globally each year.... Evolution of coca cola company advertisement strategies Coca Cola is among the best known brands in the world today.... hellip; As compared to other countries, united states adopted technology more than two centuries ago.... coca cola is a brand that most of people prefer and have strong loyalty towards it....

7 Pages (1750 words) Research Paper

Coca Cola and Their Marketing Techniques

Born in Germany, Fanta was introduced in the united states in 1960; today the Fanta family of flavored soft drinks has become one of the best-selling brands in the world.... The paper “coca cola and Their Marketing Techniques” seeks to evaluate one of the world's largest food and beverage companies.... This includes other varieties of coca-Cola such as Diet Coke (introduced in 1982 ), which uses aspartame , a synthetic phenylalanine -based sweetener , to eliminate the sugar content of the drink; Caffeine-free Coke ; Cherry Coke (1985); Diet Cherry Coke (1986 ); Coke with Lemon (2001 ); Diet Coke with Lemon (2001); Vanilla Coke (2002 ); Diet Vanilla Coke (2002); Coca-Cola C2 (2004 ); Coke with Lime (2004 ); Diet Coke with Lime (2004 ); Diet Coke with Splenda (2005 ), Coca-Cola Zero (2005), Coca-Cola Black Cherry Vanilla (2006) , Diet Coca-Cola Black Cherry Vanilla (2006), and Coca-Cola Black Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute....

7 Pages (1750 words) Case Study

Legalization of Coca Production in Bolivia

In Europe, the effort to close down the coca production is not so strictly advocated as in the united states.... hellip; Coca leaves are so much a part of Bolivia's history and culture that Morales, a former farmer, considers these crops a necessary product in Bolivia's economy, but because of the crop's connection to cocaine and the drug trafficking problem, he has faced a great deal of resistance, mainly from the united states.... Since the early 1990s, the united states of America has put pressure on the Bolivian government to reduce the amount of coca leaves produced for refinement by the international drug trade....

7 Pages (1750 words) Essay

Coca-Cola and its Relationship to Capitalism and Inequality

A good example of a commodity that can epitomize the capitalism of a commodity is Coca-cola.... It can define as “a commodity is, in the first place, a thing that satisfies a human want; in the second place, it is a thing that can be exchanged… Therefore when a commodity possesses use value it become a true commodity, for example clothes are used for warmth....

10 Pages (2500 words) Research Paper

Tom Standages A History of the World in 6 Glasses

This essay discusses Tom Standage's book with the title A history of the World in 6 Glasses also tells history through major events he used six well-known drinks to tell the tales of how human civilization came to be and how it developed in relation to the discovery of these different drinks.... As human civilizations further advanced from simple agricultural societies to the expansion of warring states and empires, so was the taste for alcoholic drinks.... The introduction of wine from the Greek city-states into the rest of the world's civilizations initiated the seemingly-eternal association of upper-class delicacy and sophistication with wine drinking, as well as the development of pottery and drinking glasses....

6 Pages (1500 words) Book Report/Review