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Strategy for British American Tobacco - Essay Example

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This research is being carried out to provide more insight on the suitability, acceptability as well as the feasibility of the BAT strategy mentioned above by taking into consideration all the key factors that play a role in its strategic position…
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Strategy for British American Tobacco
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Download file to see previous pages This paper illustrates that the level of productivity of British American Tobacco is supported by the fact that it is the leading tobacco producer in about sixty of the one hundred and eighty markets within which it operates. In as much as it functions in different nations, some of its brands like Dunhill, Pall Mall, and Kent appeal to consumers throughout the world. Being a structured multinational as it is, BAT currently derives its strategy from its organizational vision. Its current strategy revolves around delivering growth today and at the same time, laying a foundation that is suitable for future investments. Similarly, the current BAT strategy aims at exploring its wings and grasping new opportunities within and outside the tobacco industry. The exceptional growth that BAT has exhibited since its establishment in 1902 to date has majorly been funded by productivity and delivered by its winning and thriving workforce, which is well-appointed to handle all the emerging market issues responsibly. This report sheds light on some of the relative merits that BAT would register, in case it opted to embrace an alternative organizational strategy. The evaluation of strategies is of great significance to any business majorly because it provides an opportunity for the management and all the parties involved in a project to gauge both the efficacy and the inefficiency of its plans as an organization. In like manner, it is far-reaching because it enables the organization understands the dynamism demonstrated by the extent to which socio-economic, political as well as technological issues affect the market. The suitability of a strategy refers to a theory that helps to provide reassurance on whether a specific strategy is ideal in finding a solution to a given business issue. Suitability looks into a how fit a strategy may be as well as whether it provides prospects that an organization may exploit with the aim of enhancing productivity. ...Download file to see next pagesRead More
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