The Development of International Business in Bournemouth - Coursework Example

The development of international business in Bournemouth Contents Contents 2 Main text 3 Question 3 Question 2 4 Question 3 4 Question 4 4 Question 5 5 Question 6 5 Question 7 6 Question 8 6 Question 9 7 Conclusion 7 Bibliography 9 Appendix 11 11 Introduction Located to the east of Jurassic coast in England is Bournemouth. The large resort town prides itself in its booming tourism industry. Tourism is an example of international trade that has successfully placed the south coast city in the global map as one of the leading tourist destinations. The city receives more than five million tourists annually. Both domestic and international tourists throng the city on various seasons within the year thus sustaining the rapid economic growth of the city. The discussion below therefore investigates the various features of the town that makes it favorable for tourism, a type of economic activity that has existed in the city since time immemorial. The discussion investigates the cycle of factors that sustain the economic activity. Main text Question 1 Just as anticipated, tourism developed progressively in the city. The long sandy beaches were among the factors that made the city ideal for people seeking holiday. Lewis Tregonwell found the city in 1810 on a large heathland land extending to the seas. The city developed progressively with the development of various iconic landmarks built in unique architecture that would later constitute the major tourist attraction sites. The city center for example has the unique Victorian architecture, a native English architecture that portrays the influence of the early English culture. Additionally, spire of St Peters Church in the city center is a fundamental landmark in the city that makes it an attraction to historians. The tourism industry developed progressively following the construction of effective infrastructures such as roads rail system and international airports. Question 2 History of the hospitality industry in the city continues to market the city as a global destination. The city developed a reputation for being a major tourist destination in the country. As such, progressive local governments invested in developing the industry by improving the infrastructure while attracting both local and international investors who invested extensively in the tourism and hospitality industry. The rapid development of hotels and conference facilities is a portrayal of the positive influence of the city’s reputation. Tourism industry has therefore evolved as conference is among the leading services that tourists need. Corporate organizations organize retreats and meetings in the coastal city thus enhancing the growth of the tourism and hospitality industry. Question 3 Hotels, educational facilities and retail shops are among the main businesses in the city. Such is the case owing to the nature of the city. The rowing service industry continues to increase demand on hotels and retail shops for the millions of tourists who visit the city annually. The rising demand for hotels, transport services and trained professionals to work in the hotels explains the rising number of businesses. The businesses are international since they target people from various parts of the world. The hundreds of five star hotels in the city target international clientele and therefore employ international marketing strategies in order to attract both international and domestic tourists. The universities also continue to attract international students a feature that qualifies them as international businesses. Question 4 As discussed earlier, Bournemouth is famous for its meeting and conference facilities. Such is a portrayal of the entrepreneurs’ adaptability and dynamism in their quest to sustain their profitability. The development of conference facilities in the city is a new type of tourism that targets corporate organizations and business people who want to hold meetings and retreats while on holidays. The niche is profitable as most corporate organizations organize workshops, conferences and seminars in the city. The growth of the unique type of tourism in the city continues to sustain the tourism and hospitality industry in the city. Question 5 The meeting and conference facilities are part of the hotels. They therefore are part of in-house auxiliary services and exhibition of diversification in the business. As such, the hotels offer boarding facilities alongside conference facilities. Boarding facilities include beds, toiletries and breakfast in most cases. The hotels host their clients who later hold their conferences in their conference rooms. The hotels also have various restaurants that serve different cuisines. This way, the hotels diversify their services and offer service bouquets to their clients depending on the unique demands of such clients. Full board stays for example include all the meals while half boards in such hotels do not include all the meals in a day. The hotels also have bar services thus ensuring that their clients enjoy their favorite alcoholic and non-alcoholic drinks at their convenience. Question 6 Bournemouth Christmas festival is a celebrated annual event in the month of December that culminates in the celebration of Christmas. The event targets tourists from different parts of the word who come to the city for their December holidays. This year’s Christmas festival just as any other will comprise of various cultural activities developed specifically to offer satisfaction and diversity to the clients while safeguarding the profitability of the entrepreneurs. The event will attract millions of tourists thus revamping the city’s economic activities, as is norm with the high seasons. Question 7 Chamber of commerce is an organization of local business networks in a city that seek to safeguard the interest of the local businesses. In the city of Bournemouth, local and international business moguls who have invested in the various industries have their local network through which they interact and set priorities on how to safeguard their interest. Set up in 1885 as Bournemouth Traders Baron of Beef Association the association that would later evolve to become the Bournemouth chamber of commerce sought to meet quarterly with the view to discussion the welfare of the town and the issues affecting the growth of the city. The current organization is elitist in structure and strives to protect the interests of the business people in the city. The chamber sustains the growth of the city by safeguarding the interests of both small scale and large-scale investors thus creating fair ground for both competition and growth. Question 8 The local government in the city continues to take drastic measures in order to maintain the city’s reputation as the leading tourist destination in the country. Key among the projects undertaken in an attempt to achieve this includes expansion and improvement of road and rail networks in the city in order to enhance movement within the city. Safety is yet another fundamental factor that influences the rapid growth of the city’s tourism and hospitality industry. The city’s management therefore continues to invest extensively in different types of law enforcers in order to keep the city safe and orderly for the businesses to thrive. Question 9 The future of the city looks profitable for the numerous business people who continue to invest in various lucrative sectors of the city’s economy. The tourism and hospitality sector of the English economy promises to sustain the future of the City of Bournemouth. Transportation is vital in safeguarding the future of the city. The local authorizes continue to collaborate with the private sector to develop infrastructure in the city. The expansion and development of new airports in the city is a portrayal of the anticipated growth in the transport sector. The same applies to the road networks and rail systems that the government and the private sector through the chamber of commerce continue to expand in order to safeguard efficiency of transportation form one part of the city to the other besides connecting the city to the rest of the world. As explained earlier, diversity is a vital marketing strategy that the various business people continue to employ in order to safeguard their longevity. As such, the future presents an opportunity for growth of conferences, events and excursions among many other types of services. Conclusion In retrospect, the tourism and hospitality industry is the backbone of the city of Bournemouth’s economy. The sector sustains the growth of numerous other sectors key among which is education. as the city continues to attract millions of tourists annually, the need for such services as accommodation create a viable market niche for investors who have since built numerous five star hotels at various locations in the resort city. Additionally, the need for trained service providers explains the rise in the number of education facilities setting up in the city. Subsequently, an entire economy thrives in the city owing to the profitability of the tourism and hospitality industry. The future of the city signals optimism as the entrepreneurs continue to collaborate with the local leadership in order to develop a safe and secure business environment for the growth of their businesses. Bibliography Sheth, J. N., David, M. G. & Dennis, E. G. (2011). Marketing Theory: Evolution and Evaluation. New York ; Toronto: J. Wiley. Appendix Bournemouth Christmas festival Read More