StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Swing Civilization and McDonaldization - Essay Example

Cite this document
Summary
The "Swing Civilization and McDonaldization" paper focuses on McDonaldization which is a process of rationalization that is advanced to extreme levels. Where rationalization is a term in sociology that means the replacement of consistent rules that are logical, with illogical or traditional rules…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Swing Civilization and McDonaldization
Read Text Preview

Extract of sample "Swing Civilization and McDonaldization"

In Huntington’s argument, civilization conflicts are occasionally prevalent among Muslims and Non-Muslims, and in establishing the border between Islamic Civilization and non-Islamic civilization.

The origin of the conflict is the thrust of Islamic belief within Europe, expulsion in the Iberian re-conquest, and the Ottoman Turk's attack on Vienna and Eastern Europe (Fox, 2002). Other contributing factors are; missionaries seeking to convert others, defending one’s values and beliefs of both faiths, Islamic resurgence, and the explosion of Muslims. In his critique, Said claims that the use of words such as ‘the West and Islam’ are mainly meant to confuse reality and are very dangerous labels.

The labeling is what is championing a climate of ignorance and conflict between Islam and the West (Inglehart, 2003). He further claims that Huntington intends to turn civilizations and identities into what they aren’t. In the era of this digital times, the world is but a global small global village interconnected. Individual state conflicts are likely to affect the other peaceful state directly or indirectly. People should refrain from issues that are divisive, for instance, the labeling of certain individuals to bring out some distinctions.

 All the other methods are then discarded as they are inefficient. The four main dimensions in which McDonaldization operates include; efficiency, calculability, predictability, and control. Efficiency is the optimum means of completing a task, rational determination in obtaining the best production mode, and where individuality is not an order.

Calculability considers outcome assessments based on quantifiable criteria rather than subjective criteria. That is to say, that quantity takes precedence over quality. Predictability focuses on the production process to ensure uniformity and outcome standardization. Control mainly enhances the substitution of non-human labor that is predictable with human labor. Substitution here is through automation or deskilling (Ritzer, 2011). It is true that McDonaldization directly or indirectly affects most contemporary phenomena.

For instance, McDonald's chain of restaurants. The restaurants commonly known as fast food joints that are to provide quick services turn out to enhance the opposite as they occasionally exhibit a character of long waits in line. Another instance is that of devolving of offices to provide efficient services only turning out to be devolving of corruption. Question 6 The cross between two separate cultures and races is what brings about hybridity. The theory of cultural hybridization stands among the other theories.

The theory is important in creating a fearful discourse of mixing races that is witnessed even in modern society today. It encourages and teaches individuals how to interact with one another and in appreciating the diverse talents of the world (Young, 2005). Interacting and mixing with others enables us to learn the weaknesses and strengths of one another and to work towards a better goal of ensuring peace, harmony, and development. In the realization of the digital global world, the contributions of an individual have a significant impact on society, either positively or negatively.

Mixing and embracing one another will ensure much more benefits and peaceful co-existence. Racial discrimination and the feeling of inferiority have no space under the theory of cultural hybridization. Thus, this theory has the ability and means of ensuring the unity of the world (Inglehart, 2008). Question 3 Klein bases her argument on perimeters of in-availability of space, choice, jobs, and logo. During the economic crash of the 1980s, corporations reconsidered their marketing approaches, targeting the youth demographics.

They associated themselves with what the youth chose to be cool (Newell, 2007). She argues big multinational corporations emphasized the marketing of brands' names rather than manufacture. Klein explains that the theme is what attributes to the shift in Third World countries' production. Under choice, Klein explains the extent a corporation would go to establish itself in the market, including the options of merging. Under no jobs consideration, Klein views how manufacturing companies move to export processing zones.

For instance in North America, where the absence of manufacturing jobs results to work an influx in the service sector (Newell, 2007). In her conclusion, she addresses the movements that have sprung up for the betterment of this sector. It is ideal to produce commodities that have an immediate market and their demands also high as this fulfills the public demand for the products. However, it is wrong to take advantage of the opportunity by exploiting people. The market system is large and dynamic and in some instances very unpredictable for certain products and services.

Emerging as one of the means of accounting for this market force, is a practice that enhances efficiency and adequate service delivery to all.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Answers on Questions Essay Example | Topics and Well Written Essays - 750 words, n.d.)
Answers on Questions Essay Example | Topics and Well Written Essays - 750 words. https://studentshare.org/business/1842746-answers-on-questions
(Answers on Questions Essay Example | Topics and Well Written Essays - 750 Words)
Answers on Questions Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/business/1842746-answers-on-questions.
“Answers on Questions Essay Example | Topics and Well Written Essays - 750 Words”. https://studentshare.org/business/1842746-answers-on-questions.
  • Cited: 0 times

CHECK THESE SAMPLES OF Swing Civilization and McDonaldization

Assignment: Sociology Questions

Sociology Questions Question 1A The application of the two arguments depends on the social constructs of the society.... However, the most common and more reasonable of the two is the second argument which values the tendency of people to socialize with those who share the same values.... ... ... ...
4 Pages (1000 words) Assignment

Tourism Perspectives

Although, both the perspectives contain positive and negative aspects in their nature and scope, though the second one creating uniqueness and differentiation in it look far more fascinating one than the one projecting similarity in the form of mcdonaldization.... mcdonaldization and Disneyization, according to the authors, appear to be determining new boundaries of tourism with reference to modernity and post-modernity.... However, the inclusion of mcdonaldization and Disneyization have established new dimensions in the tourist industry, where people have become familiar with the food and entertainment they would obtain by visiting any recreational place or sight of their choice in any region of the globe they proceed to during vacations (100)....
7 Pages (1750 words) Essay

Potential Benefits and Risks of Deeper Globalization for Guidia

Globalization is considered as one of the most potent forces in the world as the changes brought by it are considered as unprecedented in the entire human history.... This report will discuss the potential benefits and risks of deeper globalization for Guidia.... ... ... ... According to the report economic integration of countries has not only resulted into changes in the economy but at the cultural, social, political as well as technological level also....
12 Pages (3000 words) Assignment

The McDonaldization of Society

This essay "The mcdonaldization of Society" presents the mcdonaldization of social life that has been defined by Ritzer drawing on the works of Max Weber.... In short, the mcdonaldization of society is termed as a process whereby the values of fast-food chains are becoming more and more dominant in defining our social identity.... 2) One major sociological explanation for mcdonaldization of social life rests in the relationship between globalization and the social change of mcdonaldization....
6 Pages (1500 words) Essay

Fast Food Nation

Should, therefore, God-forbid, Armageddon ensue, future archeologists would find among the rubble not only military hardware, but other clues to our civilization's character – Big King wrappers, Barbeque Wing bones, red, blue and white parts of a pizza box from Domino's among others (Schlosser 2)....
6 Pages (1500 words) Book Report/Review

McDonaldization and Its Impact on Society

To be able to further identify the changes it has caused in the present-day world, one must be able to understand mcdonaldization.... mcdonaldization is a term coined by professor and sociologist George Ritzer in his book entitled, “mcdonaldization of Society” in 1993.... mcdonaldization and Its Impact on Society Jerry Ciacho mcdonaldization and Its Impact on Society A lot of people know that McDonald's have changedand shaped the way we all live....
2 Pages (500 words) Research Paper

Multilingual Media and Influence of Western Media

Consequently, the concepts of mcdonaldization and Disneyzation of all societies of the world at large in the wake of the establishment of western food chains have earned profound popularity (Artz, 2001).... The report "Multilingual Media and Influence of Western Media" aims to carry out an investigation on the topic of the influence of western media on the news and information channels and sources offering their services by applying multilingual methodologies....
6 Pages (1500 words) Report

Consumer Culture: Globalisation, Materialism and Resistance

The paper "Consumer Culture: Globalisation, Materialism and Resistance" is a perfect example of a management essay.... Globalisation has provided the suppleness of having most of the alternatives of consumption at reasonable prices as well as formed a slew of hopes moving forward.... ... ... ... The paper "Consumer Culture: Globalisation, Materialism and Resistance" is a perfect example of a management essay....
10 Pages (2500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us