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Social Networking and Enterprise - Research Paper Example

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From the paper "Social Networking and Enterprise" it is clear that with the help of enterprise networks, customers are able to bring forward their concerns about retailed products. Retailers can also respond quickly to complaints raised by customers before the situation gets worse. …
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Social Networking and Enterprise
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Extract of sample "Social Networking and Enterprise"

Download file to see previous pages Choosing of a retailing firm as a case study is inspired by the fact that the core objective of retailers is to attract customers in large numbers, hence the interest to analyze how retail firms operate through social networks.
Today, the technology of social networking is an innovation that cannot be ignored in business premises. Before the realization of how beneficial social networks are in the business world, many people were of the opinion that social networks are avenues for people to pass the time (Shah 2010, p. 7). However, persons of brilliant minds took that advantage, which has changed the way businesses carry out their operations. Businesses are highly dependent on social networks to enhance their relationship with employees and customers. The increased number of social networks offers businesses a chance to decide on whether to adopt a consumer social networking or an enterprise social networking site or even both. The choice of social networking site to adopt is determined by the desired level of integration to match the business goals, public relations strategies, and organizational learning (Silver 2009, p. 21).
The use of social networks gained popularity in 2003 onwards due to increased usage of the internet across the globe as well as increased internet awareness (Hartley 2010, p. 4). Currently, there are several social networks each with its unique area of specialization. Therefore, businesses willing to make profits through social networks have to choose the social network that suits them best. The process of choosing the appropriate social network is dependent on two key aspects. An organization has to decide whether the social network to adopt is one with the highest number of users or one which satisfies the organization’s needs the best (Funk 2011, p. 33).
Social networks have numerous advantages when applied in the running of business operations. The choice of a social network depends on the intended need. Social networks help business organizations in five ways. These key benefits are assisting in the growth of businesses, finding collaborators, hiring excellent employees, take the business globally, and in branding of the business. ...Download file to see next pagesRead More
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