The Concept of Hard Rock Cafe - Case Study Example

The hard rock café is a contagion of restaurants that exemplify remarkable cuisine with the experience of “Rock and Roll”. In 1971, two Americans, Peter Morton and Isaac Tigret who were residing in London formed The Hard rock restaurants (Williams 2011). The expansion of the Hard Rock chain officially commenced in 1982 in key cities in North America including Los Angeles, New York, Chicago among others.

In furtherance of their objective, they did construct other branches in European centers, for example, Paris and Berlin. The Hard Rock restaurants have been escalating their dominance in the eatery business. This International Café chain is revolutionizing the experience of outdoor dining by engaging the consumer with great food, exciting décor, and incredible hospitality. The concept of Hard Rock involves imparting a memorable experience to its consumers. Hard Rock employs the strategy of Differentiation, which ensures their service, is distinct and gives them a competitive lead (Williams, 2011).

Hard Rock incorporates the “Rock and Roll” culture into the cafeteria operations by engaging the consumers in their musical memorabilia. Their culture has been serving exotic delicacies and consolidating the experience with a sound experience that is unforgettable. This enhances the enthusiasm clients share in this culture. In addition to the unique musical experience, each restaurant has a distinctive décor that exemplifies the international appeal of the eatery. Moreover, Hard Rock has merchandise outlets that sell products and attire that epitomize the Hard Rock culture.

These occurrences give the client overwhelming experiences that have enabled the Hard Rock Hotel chain to grow (Williams, 2011). Explanation of the Strategy (Concept)According to Williams (2011), One of the successful strategies that multinationals employ in attaining their objectives is differentiation. This mechanism can provide a competitive advantage, which can induce more customers and increase the profitability of the enterprise. Hard Rock was utilizing this strategy to define itself as an exclusive brand in the restaurant trade and have a global influence.