Edinburgh International Comedy Festival - Assignment Example

June 16, Edinburgh International Comedy Festival XYZ Address MNO To whom it may concern. I am presently working in the Identity Division of the Hard Rock Café, I am writing you on behalf of the Hard Rock Cafe International, Inc. and the Identity Division department. I have concerns related to updating the Hard Rock Café official logo. This is to inform you that the logo of Hard Rock Café that is used by your company on its website and other printed information related to the annual event of Edinburgh International Comedy Festival is outdated and it should be updated by the company’s new logo.

The first of our concerns is to cherish the exciting comedy program produced by the creative organizers such as you. Hard Rock Café Company has created a unique advantage over competitors by raising the competitive advantage. This company follows the services religiously to minimize the errors by double-checking. If a mistake occurs it has to be corrected sooner and then delivered to the people because if we make a mistake it would affect us for a long time as there are major long-term commitments we have made.

Our operation managers keep check on every single thing that distinct our company from others as a signature like the type of music, lighting and sounds are chosen very carefully and so is our official logo of an importance that reflects our brand loyalty and recognition. The designed logo with the writing style and vivid colors represents the theme of our café (Wong). It is very important to display our updated new official logo for the promotions of the event or advertising because it widely recognized all over the world and there are networks of shops where many tourists but the products or items with the official logo of Hard Rock Café and the company is getting the 48% of the sale from merchandise.

Therefore it should be considered that all the customers and event participants might be getting into the confusion or may doubt the brand status by seeing the old logos at the websites and announcements promoting the annual event organized by your organization. I hope that you will try to prevent the usage of outdated logos of Hard Rock Café and for the recent event promotions I would be grateful if you try your best to make changes in the web designs and announcement by the 1st of June so that we can together fix the blunders that could impact our brand reliability.

This act of yours may prolong the benefits of the annual event Edinburgh International Comedy Festival. Additional Note: Hard Rock Logo can be found on company’s website, “http://www.hardrock.com” click on “Corporate” at top of Home page and then click on “Hard Rock Logos”. If the access to download a print quality version of this logo is important then fill out all the information below. A member of Hard Rock Corporate Creative Services will contact you within 2-3 business days.

Thank You. Sincerely, Hard Rock Corporate Identity Division Assistant Works Cited Wong, Venessa. Hard Rock Cafe Wants You to Forget That Old Time Rock and Roll. 25 March 2014. Web. 17 June 2014 .