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The Relationship between Tour Operators and their Suppliers - Case Study Example

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This paper "The Relationship between Tour Operators and their Suppliers" discusses the relationship between the tour operator and their suppliers as that of mutual benefits and that makes it all the more crucial. This relationship fosters growth in the tourism industry…
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The Relationship between Tour Operators and their Suppliers
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Download file to see previous pages Tour operators are principals and responsible to consumers for the provision of the component travel services of each tour package.

·       Customers like perks; hence there should be sufficient attraction for the tourist. The tourist plan, coverage of destination, and price tag, etc all matter to the customer who is spending a decent amount of money simply to have a good time.
·       They’re also probably doing their research for ‘best plan offered’ which includes discount rates, great services offered and decent destinations. A tour operator’s plans and vibrant offers should be head-turning and the tour suppliers should enthusiastically demonstrate those plans in order to confirm business flow.
1. Coordination: Tour operators and suppliers work as a team and that obviously makes them dependent on each other. To make this dependency healthy there should be viable coordination; sharing of knowledge, client information, regional analysis, etc should be of utmost priority.
2. Information: Lack of information both current and on-ground changing stats can paralyze a running business. There should be a vital link between the supplier community and the travel distribution network; accommodating the sharing of informational and other resources.
3. Market Research: Market research includes client research, target market as well as the competitor market. Roving eyes on other travel businesses, their rates and their services and product and special offers can not only keep your tourism business in-line with the competition but can also provide you with fresh ideas.
4. Tourist attraction: There are different categories of tourists ranging from backpackers to new bees. Regular and new customer dealing should be specifically designed by the operator and supplier together. Packages, plans, and routes should be decided accordingly. ...Download file to see next pages Read More
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