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The Strategic Competitive Position Of Ford Motors - Case Study Example

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The paper "The Strategic Competitive Position Of Ford Motors" provides a case study of Ford Motors by critically examining its strengths, weaknesses, opportunities and threats and the strategies and its options it has to choose in the face of a highly competitive environment…
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The Strategic Competitive Position Of Ford Motors
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Download file to see previous pages The number of vehicles and consequently fuel consumption is slated to a steep rise due to increasing prosperity in the BRIC (Brazil, Russia, India, and China) countries.
Now the general perception that urban transportation system centered on cars is unsustainable since it is consuming excessive energy, affecting the health of populations. Besides, the level of services it provides is declining in spite of increasing investments. Global warming is now attributed to being a direct offshoot of the surge in use of fossil fuel used in cars. Moreover, where is the space to accommodate so many cars? Hence the urgent need for a sustainable transport system that would focus on the solutions to these problems.
Increasing external completion from the public transport sector is also exerting pressures on this industry. A case in point is the forecast for US automobile industry. Nearly, half of US’s light vehicles are projected to be permanently closed in the coming years with the loss of another 200,000 jobs in the sector. Consequently, China is fast emerging as the largest automobile producer and market in the world.
Primarily, the automotive market is governed by the demand in the industry. In European markets, smaller cars are more in vogue than the US. Record fuel prices are steering the demand for smaller and hybrid vehicles. For example, the average Toyota Prius gets sold just after 13 of being displayed in the showroom.
Ford is one of the very few companies of the world that has been so closely identified with the development of the industry and progress of the society. Right from its founding days back in 1903 all through the last century, Ford has continuously evolved itself while changing the business, social and cultural climate across the world. ...Download file to see next pagesRead More
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