Nobody downloaded yet

Optimal Development Strategy of Real Chocolate - Case Study Example

Comments (0) Cite this document
The study “Optimal Development Strategy of Real Chocolate” offers to choose the best strategy - continue to follow the current strategy or developing franchise model, to promote the product through the mass marketing channel, make a strategic alliance with new artisan chocolate players etc…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Optimal Development Strategy of Real Chocolate
Read TextPreview

Extract of sample "Optimal Development Strategy of Real Chocolate"

Download file to see previous pages Apart from the usual stakeholders in the form of shareholders, financial institutions, employees, customers, the Real Chocolate Company has another key stakeholder the franchisees, through whom all the growth and revenue for the company will accrue in the future.
At the moment the company is comfortably placed in terms of overall performance. However, the company has to ensure maintaining levels of profits and growth in the long term, through a strategy that will give it a sustainable competitive advantage.
The chocolate industry is highly fragmented industry with about four hundred companies accounting for 90% sales. Retail chocolate sales reached $16.3 billion for the year ended December 2006, out of which the Gourmet segment is about $ 1 billion. Real chocolate has about 10% of the market share in this segment.
Competition is on the rise and product differentiation, branding will be the key parameters by which sales will increase.
The conclusions drawn from PESTEL and Five Forces analysis and the Threat/opportunities table would be as follows:
1) From Porters five force analyses it emerges that Rivalry among existing players will be the chief competitive force in the industry. A decline in profitability which often is the result of this will come from an increase in promotion and branding cost.
2) Even though the analysis reveals that entry barriers for new players to enter are not very high, new entrants may not find it attractive to enter.  Entry may occur by players creating a separate niche which may affect demand for the product in which Real chocolate operates. (e.g. of artisan chocolate entry which has already happened) etc. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Optimal Development Strategy of Real Chocolate Case Study, n.d.)
Optimal Development Strategy of Real Chocolate Case Study. Retrieved from
(Optimal Development Strategy of Real Chocolate Case Study)
Optimal Development Strategy of Real Chocolate Case Study.
“Optimal Development Strategy of Real Chocolate Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Optimal Development Strategy of Real Chocolate

Real chocolate case study

...that are most in demand. For example, the Company can hire Arnold Worldwide which is popularly known for developing brands throughits versatile programs. Among such programs includes broadcasting, printing, redesigning the products as well as promotions and public relations. Project Risk Assessment Project Risk Assessment is basically done to evaluate the risks that are involved with the project. However, these risks can vary from one to another. Once the risks have been identified, we have to develop mitigation strategies, and provide an ongoing process for the assessment and mitigation. In the end we have to report the risks involved in the project. Once the project has been suggested...
11 Pages(2750 words)Essay

Strategic Management for Real Chocolate Company

...of the store. June 2010 Management and marketing Staff. Internal analysis: "The Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix is an important matching tool that helps managers develops four types of strategies: So Strategies, WO strategies, ST Strategies, and WT Strategies. SO strategies use a firm's internal strengths to take advantage of external opportunities. WO Strategies aim at improving internal weaknesses by taking advantage of external opportunities. ST Strategies use a firm's strengths to avoid or reduce the impact of external threats. WT...
14 Pages(3500 words)Research Paper

The Real Chocolate company

...than relying on local audiences. In this case, it seems the company is greatly relying on mobile customers who in this case are outgoing people who happen to be doing their own business in busy areas where Real Chocolate stores are located. Its shops are mainly located in tourist attraction centres, airports, busy mall for instance. There is always business around these busy locations but the company ought to expand to other areas. The drive to expand to other locations is likely to be hampered by the absence of vigorous marketing strategies which is a major weakness that can derail the efforts of expanding in order to counter growing competition. Current Problem Diagnosis One of...
12 Pages(3000 words)Assignment

Strategic Plan for Real Chocolate Industries

...of special market needs in non traditional holiday demands is another strategy to increase sales. Part 5 Evaluation of Strategic Options For Real Chocolate to achieve its goal of become premier chocalatier in the US, it has to grow and reach to every part of the country. The identified strategy for this is through developing franchise model. Analysis also reveals that Real Chocolate has a competitive advantage while pursuing this strategy, but this may not be sustainable in the long run. Strategy 1,2 and 3 outlined above are ones that will mean company following unchanged the sales...
11 Pages(2750 words)Essay

Comprehensive Strategic Case Analysis of Real Chocolate

...the causal linkages between the strategies and develop a strategy map to visually portray how your strategies support your mission and vision. One of the primary reasons for developing a strategy map is that it should clearly communicate the connection between strategies and mission and is an excellent communication tool. This is explain inline with the short, medium and long term plan. 3.0Conclusion Real Chocolate Company places great emphasis on Porters three generic strategies to improve its competitiveness in the international market place. In addition, through a...
10 Pages(2500 words)Case Study

Real chocolate company

...problem faced by the company. External Analysis – Porter’s Five Forces Model for Industry Analysis The analysis of the five competitive forces (suggested by Michael porter), viz. threat of new entrants, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry among the existing companies, better explains the nature of confectionery industry and provides the basic road map to develop a competitive strategy for The Real Chocolate Company (Porter, 1998). The factors like, lack of absolute product differentiation in confectionery manufacturing industry, easy access to inputs, low capital expenditure, easy access to distribution...
11 Pages(2750 words)Essay

The Real Chocolate Company Inc

...The Real Chocolate Company Inc Introduction Business strategy is defined as “the direction and scope of an organisation over the long-term, which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations” (Johnson and Scholes, 2002). The Real Chocolate Company Inc. has been in business for approximately three decades and now has become one of the top hundred fastest growing small public companies in the USA. Its concentration on gourmet niche chocolate market in the US is particularly significant against the backdrop of ever increasing diversity and complexity of the gourmet chocolate industry... , Inc, New...
14 Pages(3500 words)Essay

Cadbury Chocolate Company Marketing Strategy

... amplified by a significant extent that may improve its reliability and loyalty in the market among many other brands (Cabdury, 2014a). Rationale of the research paper The purpose of this research paper is to analyze and evaluate the marketing strategy of the Cadbury chocolate company. Along with this, the current marketing strategy is also evaluated with the help of specification and proper assessment of the organization of Cadbury chocolate. Other than this, current situations and its strategic assessment might also be analyzed through SWOT as well as strategic marketing issues are evaluated. Moreover, specific issues are evaluated along with development of marketing mixes. Discussion A specification and assessment... ...
13 Pages(3250 words)Research Paper

The Real Chocolate Company's Strategy

Real Chocolate Company's strategy has been expansion through franchising. The parent company owns the distribution and supply chain. The company uses one of porters competitive strategy of product differentiation was emphasis is on quality. Because of the perceived differentiation and quality consumers are charged a premium price. The Real Chocolate Company also uses an umbrella branding strategy, and the problem today with the CEO  had to be whether they could maintain this level of growth in the years to come in the highly competitive, fragmented chocolate and confectionary industry. Their philosophy centers on the use of finest, highest quality ingredients and no artificial preservatives with the goal “goal is t...

12 Pages(3000 words)Case Study

Real Chocolate Company's Business Strategy

... Business Strategy Case Study REAL CHOCOLATE COMPANY Table of Contents Table of Contents 0 Executive Summary 1 Introduction 2 External Analysis 2 Opportunities and Threat Analysis: 2 Internal Analysis 4 Strengths and Weaknesses Analysis: 5 Current Problem Diagnosis: 6 Generation of Strategic Options 6 Evaluation of Strategic Options 7 Description of Selected Strategy 8 Action Plan for Implementation 9 Conclusions 10 Bibliography 12 Executive Summary Real Chocolate Company is one of the most famous chocolate shops and has been in the industry for a long time now. The company deals with a large variety of...
11 Pages(2750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Optimal Development Strategy of Real Chocolate for FREE!

Contact Us